付费搜索媒体分析师
Paid Search Media Analyst
远程 Paid Search Media Analyst – C-4 Analytics
C-4 Analytics 是一家快速发展的私营全服务数字营销公司,擅长帮助汽车经销商增加销量、扩大市场份额并降低获客成本。C-4 Analytics 致力于为每个市场中的每家经销商开发创新解决方案,并提供最高水平的问责制和客户服务。随着团队的扩展和本地及全国客户数量的增长,我们正在招聘一名远程 Paid Search Media Analyst。
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我们寻找的:Paid Search Media Analyst - 远程
我们正在寻找一位数据驱动、高影响力的 Paid Search Media Analyst,全面负责我们客户组合中广告活动的成功。这不是一个被动的战略角色;而是一个注重转化、推动收入的主动岗位,您将负责构建、优化和扩展高性能付费媒体广告活动。您将负责付费搜索(PPC)执行的整个生命周期,从深入的关键词研究到撰写有吸引力的广告文案,再到优化客户网站上的转化路径。
您将结合分析严谨性与创意执行,为搜索引擎、展示网络和付费社交媒体平台(如 Facebook 和 Instagram)创建视觉吸引人的广告和高转化率的文案。向数字营销领导汇报,您将在复杂的付费媒体环境中导航,持续达成客户 KPI,将绩效指标转化为战略增长,并优化广告活动机制。如果您是一位不懈追求的营销人员,善于将搜索意图与可衡量的业务结果联系起来,那么您会在这里表现出色。
远程 Paid Search Media Analyst 的一天
- 广告策略与执行:在搜索、展示和社交平台上构建、启动和优化付费广告活动,调整广告节奏和预算分配以最大化广告支出回报率(ROAS)。
- 绩效分析与优化:持续监控广告表现,进行竞争基准分析,并分析数据以发现洞察、识别趋势并优化定位策略。
- 客户互动与战略领导:作为专业领域专家,主导客户演示,报告关键指标,提出新的增长机会
查看英文原文
Paid Search Media Analyst (REMOTE) – C-4 Analytics
C-4 Analytics is a fast-growing, private, full-service digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition. C-4 Analytics is committed to developing innovative solutions for every dealer in every market, and to providing the highest levels of accountability and customer service. We are currently hiring for a Paid Search Media Analyst - REMOTE as we look to expand our team and support our growing roster of local and national clients.
If you are unable to complete this application due to a disability, contact this employer to ask for accommodation or an alternative application process.
Who We're Looking For: Paid Search Media Analyst - REMOTE
We’re looking for a data-driven, high-impact Paid Search Media Analyst to take full ownership of campaign success across our client portfolio. This isn’t a hands-off strategy role; it’s a hands-on, conversion-focused, revenue-driving position where you will build, optimize, and scale high-performing paid media campaigns. You’ll be responsible for the full lifecycle of paid search (PPC) execution, from conducting deep keyword research and crafting compelling ad copy to optimizing conversion paths on client websites.
You’ll blend analytical rigor with creative execution, developing visually captivating ads and high-converting copy across search engines, display networks, and paid social platforms like Facebook and Instagram. Reporting to digital marketing leadership, you’ll navigate complex paid media landscapes to consistently hit client KPIs, translate performance metrics into strategic growth, and refine campaign mechanics. If you are a relentless marketer who thrives on connecting search intent to measurable business results, you’ll do well here.
A day in the life of a Paid Search Media Analyst - REMOTE
- Campaign Strategy & Execution: Build, launch, and optimize paid media campaigns across search, display, and social platforms, adjusting campaign pacing and budget allocation to maximize return on ad spend (ROAS).
- Performance Analysis & Optimization: Continuously monitor campaign performance, conduct competitive benchmarking, and analyze data to uncover insights, identify trends, and refine targeting strategies.
- Client Engagement & Strategic Leadership: Act as the subject matter expert by leading client presentations, reporting on key metrics, proposing new growth opportunities, and aligning strategies with overall business goals.
- Cross-Functional Collaboration: Partner with creative and analytics teams to integrate digital marketing efforts, build compelling ad assets, and streamline campaign execution.
- Industry Leadership & Partner Relations: Stay ahead of paid search advancements, build relationships with major ad platform partners, and participate in internal knowledge sharing to introduce cutting-edge tactics.
What you’ll need to succeed:
- Education & Professional Experience: Bachelor’s degree in Marketing, Advertising, Business, or a related field (or equivalent combination of education and experience) paired with 2+ years in digital media planning, automotive marketing, account management, or client services.
- Certifications, Platforms & Data Expertise: Active certifications in Google Analytics and Google Ads (including Advanced Display and Video), with hands-on proficiency in major ad-serving platforms (Google, Bing, Facebook, The Trade Desk) and third-party data providers like Oracle.
- Campaign & Program Management: Proven capability to plan, implement, manage, measure, and report on programmatic digital media campaigns across diverse channels, with a willingness to continually adapt and learn new channels.
- Analytical & Technical Proficiency: Strong capability to research industry statistics, analyze performance data, execute detailed record-keeping, and leverage Google Workspace and internal management systems to evaluate and design programs.
- Communication, Copywriting & Collaboration: Exceptional written, verbal, and interpersonal skills with the ability to write creative marketing copy across multiple formats, draft professional correspondence, collaborate cross-functionally, and handle sensitive information discretely.
- Organization & Proactive Execution: Self-starter with organizational agility, strong time management, and a proactive mindset to delegate tasks, navigate shifting priorities, and flag workflow issues early in a fast-paced environment.
Compensation:
We offer a competitive compensation commensurate with experience and qualifications. The salary range for this position is $60,000.00 - $75,000.00. The final salary will be determined based on factors such as skills, knowledge, and demonstrated expertise.
Please note that the stated salary range is flexible and negotiable based on individual qualifications and fit for the role. We encourage candidates to discuss their salary expectations during the interview process.
Flexibility:
The Paid Search Media Analyst may benefit from the flexibility to work in a way that suits them best. We offer the following working options:
- Office-Based: Our modern and well-equipped office space provides a collaborative environment where you can work closely with your team, engage in face-to-face interactions, and foster a sense of community.
- Remote: We understand that some individuals thrive in a remote working setup. As such, we support remote work arrangements, allowing you to work from the comfort of your own home or any location that enhances your productivity.
- Hybrid: For those who prefer a balance between office and remote work, we offer a hybrid model. This allows you to divide your time between working in the office and remotely, providing the best of both worlds.
Working at C-4 Analytics
We provide our employees with a range of benefits, including career development programs, unlimited paid time off, and additional perks. All are welcome to visit our careers and culture page for more details.
More About C-4 Analytics
C-4 Analytics takes the guesswork out of advertising. We don’t over-promise: we over-deliver. We provide real value to our clients because we really value them as partners. We love Google and Facebook, but also love Instagram and Bing. We innovate, educate and instigate. We are forward-thinking, but we learn from the past. We are results-driven and our strategies drive results. We love the practical applications of psychology to marketing, but we aren’t above a good practical joke. We are team players, but we love to crush our competitors. We create an environment of respect and we respect the environment. We are the brains and the good looks. We are very humble. We are nerds, but cool, likable nerds. We are never gonna give you up. Never gonna let you down. We are all work and all play. We calculated that only 15.8% of visitors who started this paragraph would actually read this far down. We are C-4 Analytics.
Originally posted on Himalayas