Bolster北美 - 活动经理
Bolster North America - Campaign Manager
职位描述
你是一个以数据为导向的“技术控”，对营销、新兴广告解决方案以及美国娱乐和文化领域的大胆创新充满热情吗？我们正在寻找一位位于美国的活动经理加入我们的全球媒体团队，与美国市场上最令人兴奋的娱乐、消费和生活方式品牌合作。
凭借你以战略为导向、注重解决方案的思维方式和跨平台的专业技能，你将负责媒体活动的全流程执行，成为客户信赖的顾问，并以积极主动的态度与客户总监和媒体团队紧密协作。这是一个加入一个支持型高绩效团队的绝佳机会，他们专注于结果，同时也享受过程中的乐趣。
Bolster 在北美和南美的娱乐项目和产品上开展工作，因此你需要具备英语和西班牙语的商务级流利沟通能力。
如果你有在付费数字和传统媒体渠道上有效管理活动和客户的成功经验，再加上一个聪明的大脑，那么我们希望听到你的声音！
好了，我被说服了——但Bolster到底是什么？
我们是专注于文化的整合传播专家。
总部位于澳大利亚墨尔本，我们是一支40多人的团队，分布在四个专业小组中。
Bolster Group 为一些全球最大的品牌设计整合活动，包括 Bacardi-Martini Australia、KFC、Google、EA Games、Samsung、Warner Music 等。当你想在音乐和更广泛的文化领域有意义地参与时，你会选择Bolster。
在Bolster，我们做很多事，但有三件事做得非常出色：
- 咨询：我们通过精准的洞察和文化理解，引导品牌和体验创造者穿越复杂的环境。我们的咨询服务涵盖文化营销、创意与内容、媒体、社交和社区建设。
- 品牌娱乐：我们设计以粉丝为导向的创意解决方案和故事叙述，帮助品牌脱颖而出。
- 媒体：我们在有影响力的媒体中放大品牌，确保客户在正确的时间出现在正确的人面前。
最终，Bolster Group 因连接品牌与粉丝而闻名。
你将从事的工作
活动管理 85%
- 全流程活动管理
- 活动策略和渠道规划
- 与客户、媒体出版商和平台进行沟通
查看英文原文
About the Job
Are you a data-driven 'tech-head' with a genuine passion for marketing, emerging advertising solutions, and the bold, boundary-pushing world of US entertainment and culture? We're looking for a US based Campaign Manager to join our powerhouse global media team, working across some of the most exciting entertainment, consumer and lifestyle brands in the US market.
With your strategic, solutions-focused mindset and cross-platform expertise, you'll own the end-to-end delivery of media campaigns, act as a trusted soundboard for clients, and collaborate closely with our Client Director and media team with a proactive, can-do attitude. This is an awesome opportunity to join a supportive team of high-performers that are laser-focused on results but just as equally on having fun along the way.
Bolster US works across exciting entertainment properties and projects across North and South America, as such you’ll need to have business-level fluency in both English and Spanish for this role.
If you have a proven track record of effectively managing campaigns and clients across paid digital and traditional media channels, plus a juicy brain to boot, then we want to hear from you!
OK, I’m sold – but what even is Bolster?
We are integrated communications specialists with an eye on culture.
Headquartered from Melbourne Australia, we’re a team of 40+ passionate individuals spread across four specialist teams.
Bolster Group has devised integrated campaigns for some of the world’s biggest brands including Bacardi-Martini Australia, KFC, Google, EA Games, Samsung, Warner Music, and more. We’re the agency you bring in when you want to play meaningfully in music and broader culture.
At Bolster, we do loads of stuff, but 3 things really well:
- Consulting: We guide brands and experience makers through a challenging landscape with pointed insights and cultural understanding. Our consulting services extend across culture marketing, creative and content, media, social and community building.
- Branded entertainment: We devise fan-led creative solutions and storytelling that helps brands cut through.
- Media: We amplify brands within impactful media, ensuring our clients are in front of the right people at the right time.
Ultimately, Bolster Group is famous for connecting brands to their fans.
What You’ll Be Doing
Campaign Management 85%
- End-to-end campaign management
- Campaign strategy and channel planning
- Liaise with clients, media publishers and platform reps, as well as internal teams across the US and AU to gather specs, tags and deliverables and execute campaigns across offline and online channels
- Set-up conversion and pixel tracking via Google Tag Manager
- Generate, adapt and edit ad copy for paid channels, in collaboration with clients
- Schedule ads and manage campaign budgets with military precision
- Closely monitor, troubleshoot and optimise campaign performance to meet client objectives
- Manage and solve AQs on time
- Escalate scope and billing requests to the client service and finance team
- Carefully manage expectations and keep clients informed via frequent updates, while maintaining a delightful client experience
- Analyse and visualise data and results to compile end of campaign reports including insights
- Work alongside the Campaign Director to provide media recommendations to clients
Admin & Training 15%
- Attend internal team meetings including WIPs, training sessions and ad-hoc brainstorms
- Stay up to date with marketing and advertising trends
- Work closely with the US Media Team to support day to day task completion
- Represent Bolster at industry events, client meetings and agency group functions
Requirements
- Experience in Meta Business Manager, Google Ads, YouTube, DV360, TikTok Ads, Reddit Ads
- Bonus points if you have experience in The Trade Desk, and offline media (OOH, TV, Radio)
- Proficiency with analytics tools such as GA4 and reporting platforms and dashboard set ups (e.g. Whatagraph, Supermetrics, Data Studio)
- Experience using project management software like Slack, Monday.com, Resource Guru, and the broader Google Suite
- 3+ years background in a fast-paced digital / marketing / media / advertising environment
- Ability to communicate technical information succinctly and articulately
- Proven history of managing multiple clients, projects, accounts and deadlines simultaneously
- Proactive and self-motivated nature – you don’t wait to be told what to do or how to do it!
- Track record of using data to identify an insight or an opportunity to provide value
- Genuine curiosity for marketing trends, tech and a commitment to continuous improvement
- Bonus: an understanding and love of music and other cultural pillars that our clients sit within
Minimum Language Requirements
· Business-level fluency in both English and Spanish is a must-have for this role — Bolster US works across exciting entertainment properties and projects across North and South America, as such you'll need to communicate confidently with clients and stakeholders in both languages, in writing and verbally.
Our Culture
Best described by our values, which serve as the guiding principles in how we interact with our peers, partners and clients:
- Eyes on culture. We connect our clients to culture and current affairs, immersing ourselves in the communities we serve. We know everything they need to know.
- We turn up. In a presentation. At a launch. At an event. In a WIP. For our clients and teammates, every day.
- We roll with the punches. We know the nature of this work is unpredictable. We do our best work when we’re thrown a curveball, or dive into the deep end.
- We keep it real. You can’t fake what we do. We strip away the BS and build trusting relationships. Knowledge, transparency, authenticity – this is what we’re about.
- It’s in our hands. We take responsibility, stay one step ahead, push outside our comfort zone and never phone it in. We’d rather fail trying something new than die wondering.
What You Can Expect From Us
- Interesting, exciting, and challenging work with an enviable list of clients
- Support, guidance, and growth including an annual learning and development budget
- Fortnightly 'Bolster Uni' sessions featuring both internal and external speakers
- Complimentary tickets to industry, music and arts events
- Progression – recognition and reward for your efforts
Bolster values diversity and nurtures the uniqueness of our team and the individuals who make us stronger. We encourage candidates from diverse and / or minority backgrounds to express their interest. Our team is excited to share our experience, share our space and share the mic. We believe in creating a working environment where each individual is able to bring their full self to work and is valued for their unique contribution.
Originally posted on Himalayas