RevOps/收益经理 - 100%远程
Manager RevOps/Yield -100% Remote
关于 Spine Media
Spine Media 是一家利用机器学习和人工智能技术获取最有价值受众的受众增长技术公司。Spine Media 在 5 个独特的网站上制作原创内容,拥有超过 5 亿次会话和 80 亿次页面浏览量。我们自有的广告技术可以实时衡量用户价值,根据他们消费的内容和产生的广告收入进行评估。
Rev Ops/Yield 经理将是一位收益专家,能够分析模式并做出数据驱动的决策。
职位职责
- 作为广告运营问题排查、测试和实施的最终解决点
- 管理第三方供应商关系,包括检查已完成的任务和职责,确保工作在给定的时间内完成
- 协助开发和维护我们的出版商网络,并在整个网络中保持收益生成的有效性
- 协助监督网站和需求栈的日常优化,以提高性能
- 带领团队尽可能发现收益、展示次数、点击量和其他 KPI 指标中的所有不准确之处,并及时解决
- 协助评估新技术,并在网站上进行测试
- 协助开发流程优化方法
- 跟踪广告服务器和自有跟踪软件的更新变化,并帮助向相关团队传达信息
- 及时正确地将广告标签传递给供应商
- 向相关团队提供实验和实施的持续状态更新
- 参与并监督 QA 流程,定期与合作伙伴沟通;解决出现的问题,包括报告差异、创意审核、标签投放要求
- 管理与团队相关的协议和正确工作流程的文档
- 与 CRO/CMO、数字广告运营部门合作,管理员工生产力和资源分配,以确保公司目标的实现
- 在需要时与财务部门对接发票和新业务;管理员工绩效以达到或超越内部期望
- 根据需要发展、激励和培训数字广告运营助理和专家团队成员
- 参与公司分配的项目
- 创建和管理私有市场(PMP)和程序化保证(PG)交易
任职要求
- 5 年以上数字媒体/广告技术经验,最好在主要 SSP/DSP 或大型广告平台工作过
查看英文原文
About Spine Media
Spine Media is an audience growth technology company leveraging its Machine Learning and AI technology to acquire the most valuable audiences. Spine Media produces original content across 5 unique sites with over 500 Million sessions and 8 Billion pageviews. Our proprietary ad technology can measure a user value by the content they consume and the ad revenue they generate in real time.
The Manager of Rev Ops/Yield will be a yield expert that analyzes patterns and makes data-driven decisions.
Job Responsibilities
- Serve as the escalation point for troubleshooting, testing, and implementation of ad operations
- Manage 3rd party vendor relationship including checking in on completed tasks and duties ensuring work has been completed within the timeline given
- Assist in development and maintenance of our publisher network and maintain the effectiveness of the revenue generation throughout the network.
- Help to oversee day-to-day optimizations of sites and demand stack around performance.
- Lead the team in finding all inaccuracies in revenue, impressions, clicks and other KPI metrics where possible and fix them in a timely manner
- Assist in the evaluation of new technologies, and testing those on the sites.
- Help to develop means to streamline process flow
- Stay current and aware of changes and updates in ad server and proprietary tracking software and help communicate to necessary teams
- Correctly traffic ad tags to vendors in a timely manner.
- Provide ongoing status of experiments and implementation to the appropriate teams
- Participate in and oversee in the QA process Interface regularly with partners; resolve issues that arise including reporting discrepancies, creative policing, trafficking requirements
- Manage Documentation of protocols associated with the team and proper workflows
- Manage staff productivity and allocation of resources in collaboration with the CRO/CMO, Digital Ad Operations, to ensure company goals are met.
- Liaises with finance where needed on invoicing and new business Manage staff performance to meet or exceed internal expectations.
- Develop, motivate and train Digital Ad Operations Associate and Specialist team members as appropriate
- Participate in Corporate projects as assigned
- Create and manage Private Marketplaces (PMPs) and Programmatic Guaranteed (PG) deals
Qualifications
- 5+ years of experience in Digital Media/ ad tech space preferably with a major SSP / DSP or large-scale publisher/channel partner
- 2+ managing Customer Success and/ or Ad Operations teams
- Bachelor's degree or equivalent experience
- Highly proficient in Excel / Google sheets
- Expert in GAM (google ad manager), GTM, GA and other Google products
- Previous experience working with supply side platforms, ad servers, data management platforms and other tech partners. DSP / SSP/ EXCHANGES (AOL, Google, Index etc.)
- Deep understanding of ad monetization at scale, including both demand & supply side, programmatic (Header Bidding, PMP, SSP, DSP, RTB, Video, Native etc.)
- Excellent communication skills
- Ability to manage a small global remote team in different time zones
- Exceptional understanding of ad systems and technologies including Operative 1, Salesforce, Google Ad Manager, Ad-Juster, FreeWheel, DBM,, MOAT, IAS and all other
- Expertise in training various ad operations disciplines and concepts
- Understanding of Google data studio and Analytics in depth.
- Strong knowledge of campaign lifecycle management, ad sales process, trafficking, QA, performance analytics/reporting
Additional Skills and Characteristics
- Ability to multi-task in a fast-paced environment
- Experience using Asana, Jira, and slack
- Proficiency with Microsoft Excel and PowerPoint; ability to quickly master new productivity software application tools
- Proven self-starter, with ability to drive initiatives and end goals
At Spine Media, we celebrate a diverse and inclusive workplace, we thrive on what makes each of us unique for the benefit of our employees, our innovation, our products, and our community. Spine Media is proud to be an equal opportunity workplace.”
Originally posted on Himalayas