市场战略总监
Director of Marketing Strategy
职位描述
作为市场营销策略总监，你将成为Dropbox首席营销官的首席运营合作伙伴和战略顾问。在这个双引擎角色中，你将负责制定我们的战略增长计划（商业案例开发、B2B/B2C合作评估、新的上市策略）以及管理我们的运营基础设施（年度规划、资本分配和预算治理）。
理想的候选人具备管理咨询顾问的结构化、第一性原理思维方式，以及构建和运行将战略变为现实的流程的运营纪律。
职责
1. 战略计划与增长合作
- 假设驱动的问题解决：提出并分析高度模糊的战略问题（例如，“我们是否应该为新产品寻找新的目标客户群体？”或“如何优化双B2B和B2C漏斗的获取？”）。
- 商业案例制定：建立量化模型（市场规模、净现值、客户终身价值/获客成本），以向高管团队证明主要营销投资、新渠道进入或合作模式的合理性。
- 合作结构设计：与业务发展团队合作，对复杂的高价值品牌和生态系统联盟进行商业评估和结构设计。
- 特别项目：领导敏捷的跨职能“虎队”，在将新商业计划过渡给长期运营负责人之前快速原型设计和试点。
2. 市场营销运营、规划与预算治理
- 战略与财务规划：与市场营销运营团队合作，主导市场营销部门的年度和季度整合规划周期，将公司增长目标转化为市场营销计划和可衡量的OKR。
- 资本分配与预算控制：与RevOps合作，与财务团队紧密配合，监督全球市场营销预算。在地区/渠道之间进行自上而下的资本分配，并建立自下而上的问责机制，以确保最大投资回报率。
- 度量与报告：建立核心高管指标框架，向高管和董事会报告市场营销表现、销售管道健康状况和效率。
要求
- 顶尖咨询背景：8–10年以上专业经验，包括在顶尖管理咨询公司（如麦肯锡、波士顿咨询、贝恩）的工作经历，或曾领导内部战略/运营团队。
- B2B与B2C混合经验：有在B2B和B2C领域工作的实际经验，能够灵活应对不同场景。
查看英文原文
### Role Description
As the **Director of Marketing Strategy**, you will serve as the chief operating partner and strategic advisor to the Chief Marketing Officer at Dropbox. In this dual-engine role, you will be responsible for both **shaping our strategic growth initiatives**(business case development, B2B/B2C partnership evaluation, new GTM strategies) and **managing****our operational infrastructure**(annual planning, capital allocation, and budget governance).
The ideal candidate has the structured, first-principles thinking of a management consultant and the operational discipline to build and run processes that turn strategies into reality.
### Responsibilities
**1. Strategic Initiatives & Growth Partnerships**
- **Hypothesis-Driven Problem Solving:** Frame and analyze highly ambiguous strategic questions(e.g.,_“Should__we pursue a new ICP for a new product?”_ or_“How__do we optimize acquisition across dual B2B and B2C funnels?”_).
- **Business Case Formulation:** Build quantitative models(market sizing, NPV, LTV/CAC) to justify major marketing investments, new channel entries, or partnership models to the executive team.
- **Partnership Structuring:** Partner with Business Development teams to commercially evaluate and structure complex, high-value brand and ecosystem alliances.
- **Special Projects:** Lead agile, cross-functional"tiger teams" to rapidly prototype and pilot new commercial initiatives before transitioning them to long-term operational owners.
**2. Marketing Operations, Planning & Budget Governance**
- **Strategic & Financial Planning:**In partnership with marketing ops, lead the annual and quarterly integrated planning cycle for the marketing organization, translating corporate growth targets into marketing plans and measurable OKRs.
- **Capital Allocation & Budget Control:**Work with RevOps to oversee the global marketing budget in close partnership with Finance. Manage the"top-down" allocation of capital across regions/channels and establish"bottom-up" accountability to ensure maximum Return on Investment.
- **Measurement & Reporting:** Establish the core executive metrics framework to report on marketing performance, pipeline health, and efficiency to the C-suite and Board of Directors.
### Requirements
- **Top-Tier Consulting Pedigree:** 8–10+ years of professional experience, including a foundational stint at a top-tier management consulting firm(e.g., McKinsey, BCG, Bain) or leading an in-house Strategy/Operations group.
- **Hybrid B2B & B2C Experience:** Proven comfort evaluating strategic problems that span both enterprise accounts(B2B) and end-consumers(B2C / B2B2C).
- **Financial & Analytical Mastery:** Advanced capabilities in financial modeling, corporate budgeting, and data analysis. You must be comfortable treating a marketing budget as a portfolio of strategic investments.
- **Process Design & Governance:** Experience building and scaling operational processes(annual planning, OKRs, KPI dashboards) across a large, matrixed organization.
- **Executive Presence:** Superb narrative storytelling skills. You can distill highly complex financial, commercial, and operational data into clear, persuasive executive-level slides and communications.
- **Education:** Bachelor’s degree in a quantitative field(Economics, Finance, Business, or Engineering). MBA from a top-tier business school is highly preferred.
### Durable Skills
AI fluency means using these tools to _amplify_ human judgment, not replace it. We believe people with these skills will thrive as work and technologycontinue to evolve:
- **Awareness:**Understand yourself and others.
- **Judgment:**Evaluate information and make decisions in complex situations.
- **Adaptability:**Learn, adjust, and stay effective through change.
- **Connection:**Communicate, collaborate, and build trust.
To learn more about why these skills matter and what the data shows about thriving through change, read this [blog post](https://www.dropbox.jobs/en/our-blog/employee-stories/the-era-of-durable-skills-what-the-data-tells-us-about-thriving-in-change/)from our Chief People Officer, Melanie Rosenwasser.
### Compensation
US Zone 1
This role is not available in Zone 1
US Zone 2
$211,100—$285,700 USD
US Zone 3
$187,700—$253,900 USD