MarTech 负责人
MarTech Lead
在1983年1月，Sequential Prophet 600 和 Roland Jupiter 6 在安纳海姆的展会上连接在一起。这两台合成器由不同公司制造，但按下其中一台的键可以在另一台上发出音符。这是MIDI的首次公开演示，一种电子乐器之间通信的方式。音乐仍然取决于键盘前的人。MIDI历史
在Mercury，我们喜欢能让人有更多创作空间的技术。我们正在招聘一名市场营销技术负责人，来构建和维护增长营销团队工作背后的连接：可靠的转化信号、保持更新的受众群体，以及让新想法更容易尝试的工具。随着我们为有抱负的公司打造银行*和金融软件，你将帮助我们的营销人员花更多时间将这些想法付诸实践。
你将向增长营销主管汇报，以直接贡献者角色工作，与表现营销、生命周期、SEO、数据和工程团队紧密合作。你将负责营销集成和平台基础设施，包括实施、部署、监控和维护。
我们的数据团队负责共享的客户数据基础、归因方法和分析模型。增长工程团队构建并维护我们的GTM编排层。你将与这些团队合作，使他们的系统在营销中有效运行，使用Mercury的共享开发工具和标准。
*Mercury是一家金融科技公司，不是FDIC承保的银行。银行业务通过Choice Financial Group和Column N.A.提供，均为FDIC成员。
以下是你将要做的部分工作：
- 与增长营销领导一起制定营销技术路线图，优先处理提升数据可靠性、客户体验和团队发布与学习能力的工作。
- 使用Segment和Polytomic构建和维护营销数据管道。使经批准的Snowflake属性、受众群体和转化信号在营销平台上可用，并将营销活动返回到我们的共享数据系统。
- 负责GA4的管理与持续改进，包括事件配置、自定义维度、平台连接和报告设置。确保该平台对营销团队可靠且有用。
- 构建和维护营销追踪和广告转化集成，包括活动标签、跨域测量以及浏览器和服务器端追踪。调查缺失事件、重复转化和报告差异。
查看英文原文
In January 1983, a Sequential Prophet 600 and a Roland Jupiter 6 were connected at a trade show in Anaheim. They were synthesizers made by different companies, but pressing a key on one could produce a note on the other. It was the first public demonstration of MIDI, a way for electronic instruments to communicate. The music was still up to the person at the keyboard. MIDI history
At Mercury, we like technology that gives people more room to create. We’re hiring a Marketing Technology Lead to build and maintain the connections behind our Growth Marketing team’s work: reliable conversion signals, audiences that stay current, and tools that make new ideas easier to try. As we build banking* and financial software for ambitious companies, you’ll help our marketers spend more time putting those ideas into practice.
You’ll report to our Head of Growth Marketing in a hands-on individual contributor role, working closely with Performance Marketing, Lifecycle, SEO, Data, and Engineering. You’ll own marketing integrations and platform infrastructure, including implementation, deployment, monitoring, and maintenance.
Our Data team owns the shared customer-data foundation, attribution methodology, and analytical models. Growth Engineering builds and maintains our GTM orchestration layer. You’ll partner with those teams to make their systems work effectively in marketing, using Mercury’s shared development tools and standards.
*Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC.
Here are some of the things that you’ll do:
- Own the marketing technology roadmap with Growth Marketing leaders, prioritizing work that improves data reliability, customer experience, and the team’s ability to launch and learn.
- Build and maintain marketing data pipelines using Segment and Polytomic. Make approved Snowflake attributes, audiences, and conversion signals usable in marketing platforms, and return marketing activity to our shared data systems.
- Own GA4 administration and ongoing improvements, including event configuration, custom dimensions, platform connections, and reporting setup. Keep the platform reliable and useful for Marketing.
- Build and maintain marketing tracking and advertising conversion integrations, including campaign tagging, cross-domain measurement, and browser- and server-side tracking. Investigate missing events, duplicate conversions, and reporting discrepancies, partnering with Engineering when fixes require changes to application code.
- Partner with Data to implement agreed measurement definitions and attribution settings across marketing platforms, including GA4 and Rockerbox.
- Build, test, deploy, and maintain marketing integrations and advanced automations using APIs, integration tools, and custom code. Own routine releases within an agreed scope, using Mercury’s approved development setup and partnering with Data and Engineering on changes to shared systems.
- Maintain website forms, marketing tags, and experimentation tools. Partner with SEO and Web Engineering on publishing automation, structured-data checks, and the technical setup for SEO and AI-search experiments.
- Monitor marketing integrations and resolve failures. Catch stale audiences and broken connections; establish clear testing, alerting, and recovery practices.
- Keep marketing platforms well maintained through thoughtful configuration, access management, vendor coordination, and documentation. Build reusable tools and help teammates use them effectively.
There are lots of paths that could lead you to be successful in a role like this; we think the strongest candidates will have some of this experience:
- Experience owning marketing technology or related systems, with examples of independently prioritizing and delivering work across acquisition and lifecycle marketing, including customer engagement platforms.
- Strong SQL skills and hands-on experience building integrations with APIs, webhooks, and cloud data warehouses. You can write, test, debug, and deploy code using shared development tools and review practices.
- Hands-on experience administering GA4 and maintaining advertising conversion integrations, including browser- and server-side tracking and audience syncs. You understand how identity, permissions, and data quality affect measurement and campaign execution.
- A track record of operating systems after launch. You know how to monitor failures, investigate unexpected results, recover from problems, and prevent them from recurring.
- Clear communication and sound judgment. You can turn a marketer’s goal into technical requirements, work through tradeoffs with Data and Engineering, and explain your decisions in plain English.
Our current stack includes Snowflake, Segment, Polytomic, Customer.io, Salesforce, Dato, GA4, Rockerbox, and major search and social advertising platforms. Experience with these tools or comparable systems is valuable; we don’t expect you to have used every one.
Mercury values diversity & belonging and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at Mercury are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic. We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities or special needs. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.
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Total Rewards
The total rewards package at Mercury includes base salary, equity (stock options/RSUs), and benefits.
Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.
Our target new hire base salary ranges for this role are the following:
US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area:
$158,200—$197,800 USD
US employees outside of New York City, Los Angeles, Seattle, or the San Francisco Bay Area:
$142,400—$178,000 USD
Canadian employees (any location):
$149,500—$186,900 CAD