市场专员
Marketing Specialist
关于RIGHTMOVE
RightMove正在重新定义基于价值的骨骼肌肉（背部、关节和肌肉）护理的交付方式。我们与医院特殊外科（HSS）——全球领先的骨骼肌肉健康机构，深受顶级运动员信赖——合作打造，我们正在创建一种协调、专家主导的新标准，让患者更快更好地行动。
我们与初级保健提供者、骨科专家和健康计划公司合作，提供高价值、以患者为中心的护理。我们的基于价值的护理模式包括患者参与、专家临床评估、虚拟物理治疗以及与高价值影像和专科合作伙伴的护理协调。
我们的使命与价值观
我们是一支高绩效团队，由一个使命驱动：让人们自由行动并茁壮成长。在RightMove，我们快速行动，深入协作，精准交付。我们是一家拥有企业级严谨性的初创公司——有才华的运营人员、工程师和临床医生挑战传统，以改善患者结果。
我们每天践行我们的价值观：
- 为胜而战——我们全力以赴，交付可衡量的结果，重视影响而非表面。
- 直接且尊重地沟通——我们清晰、诚实且用心地交流。
- 团队协作——我们跨角色和职能一起赢得胜利。
- 主动作为——我们的团队高度信任、高度负责，有自由去承担职责并确保交付。
- 选择乐观——即使工作困难，我们也带来能量和视角。
关于该职位
我们正在招聘一名市场专员，帮助塑造RightMove讲述故事的方式并扩大其影响力。向市场总监汇报，你将撰写和制作内容，使用HubSpot运行电子邮件和生命周期活动，保持项目进度，协助内部市场工作，并提取数据以支持绩效报告——并对我们将要测试和尝试的内容有实际的输入。
你将负责日常执行，使我们的市场营销落地：撰写和编辑内容，构建和部署活动，与临床医生合作开发内容，管理多个项目的进度，并确保所有内容按时且符合品牌要求发布。
我们寻找一位有条理、写作能力强、熟悉HubSpot，并渴望了解医疗保健领域B2B2C和B2B营销细节的人。随着团队和渠道的发展，你的职责范围也将扩大——这个职位是进入更广泛的活动策略和渠道管理的跳板，能真正接触到战略层面。
查看英文原文
ABOUT RIGHTMOVE
RightMove is redefining how value-based musculoskeletal (back, joint and muscle) care is delivered. Built in partnership with the Hospital for Special Surgery (HSS)—the world leader in musculoskeletal health trusted by elite athletes—we're creating a new standard of coordinated, expert-led care that gets people moving better and faster.
We partner with primary care providers, orthopedic specialists, and health plans to deliver high-value, patient-centered care. Our value-based care model includes patient engagement, expert clinical evaluation, virtual physical therapy, and care coordination with high-value imaging and specialty partners.
OUR MISSION & VALUES
We're a high-performing team driven by one mission: to free people to move and thrive. At RightMove, we move fast, collaborate deeply, and deliver with precision. We're a startup with enterprise-grade rigor—where talented operators, engineers and clinicians challenge conventions to improve patient outcomes.
We live our values every day:
- Perform to Win – We bring our best to deliver measurable results, valuing impact over optics.
- Be Direct with Respect – We communicate clearly, with honesty and care.
- Move as One Team – We win together, across roles and functions.
- Act with Agency – Our teams have high trust and high accountability, with the freedom to own and responsibility to deliver.
- Choose Optimism – We bring energy and perspective, even when the work is hard.
ABOUT THE ROLE
We're hiring a Marketing Specialist to help shape how RightMove tells its story and grows its impact. Reporting to the Director of Marketing, you'll write and produce content, run email and lifecycle campaigns in HubSpot, keep projects on schedule, assist with internal marketing efforts, and pull data to inform performance reporting—with real input into what we test and try next.
You'll own the day-to-day execution that brings our marketing to life: drafting and editing content, building and deploying campaigns, partnering with clinicians to develop content, managing timelines across concurrent projects, and making sure everything ships on time and on brand.
We're looking for someone organized, a strong writer, comfortable in HubSpot, and eager to learn the nuances of B2B2C and B2B marketing in healthcare. As the team and our channels scale, so will your scope—this role is a launchpad into broader campaign strategy and channel ownership, with real exposure to strategy from day one.
WHAT YOU'LL DO
Content Production
- Manage the content and editorial calendar; keep projects moving from draft to publish
- Write and edit blog posts, email copy, social posts, landing pages, and patient and provider education materials
- Gather input from clinicians and internal experts, route drafts for review, manage revisions
- Support video and testimonial content: scheduling, consent workflows, interview prep, and repurposing into clips and written stories
Email & Lifecycle Marketing
- Build and deploy email campaigns and lifecycle programs in HubSpot
- Manage templates, lists, segmentation, workflows, landing pages, and forms
- Handle setup, testing, QA, and scheduling
Reporting
- Pull and maintain campaign and channel reports
- Work with Director to flag trends and performance issues worth acting on
Events
- Support conferences, trade shows, webinars, and partner events
- Handle logistics, collateral and booth materials, registration, and promotional assets
- Manage post-event follow-up and lead capture where appropriate
Project & Vendor Support
- Keep project trackers, timelines, and deliverables current across concurrent workstreams
- Work with the Director to keep agencies, freelancers, and production partners on schedule
- Run first-pass reviews of vendor work for quality and brand consistency
- Use AI tools to speed up research, drafting, and production
Partner & Network Enablement
- Help build decks, one-pagers, and partner-facing collateral
- Produce on-brand assets in Canva, Figma, or similar
- Maintain an organized, current materials library for Partner and Network teams
Cross-Functional Collaboration & Internal Marketing
- Work closely with the Director and partner teams—Product, Clinical, and Network—to support aligned messaging, campaigns, and launches across the company
- Manage company swag and merchandise—sourcing, ordering, inventory, and distribution for new hires, events, and team celebrations
MUST-HAVES
- 2–4 years of marketing experience, ideally in a startup or high-growth environment
- Strong writing and editing skills — you can draft original content and sharpen someone else's
- Hands-on HubSpot experience with email and lifecycle campaigns
- Strong project management and organizational skills
- Comfortable pulling campaign reports and summarizing performance
- Proficiency with Canva, Figma, or Adobe CC
- Comfortable with ambiguity and building processes that don't exist yet
PREFERRED
- Experience in healthcare, health tech, digital health, or provider networks
- HubSpot certifications
- Experience supporting events, conferences, or webinars
- Experience coordinating video or testimonial content
- Familiarity with content requiring consent, privacy, or compliance review
- Basic video editing (Premiere, Descript, CapCut, or similar)
- Website CMS experience (HubSpot)
- SEO and content optimization fundamentals
- Demonstrated use of AI tools to increase output and quality
ROLE DETAILS
- Schedule: Monday–Friday, typical business hours
- Travel: Occasional travel
- Level: Specialist
- Compensation: $75,000 – $95,000 base, plus benefits. Final offer aligned to experience and market.
Salary: $75,000 – $95,000 / yearOriginally posted on Himalayas