客户关系管理与生命周期经理 II
CRM and Lifecycle Manager II
准备开展职业生涯中最有影响力的工作吗？在Coinbase，我们对增加经济自由的使命毫不妥协。标准很高，环境紧张，我们喜欢这样。这里不是安于现状的地方，而是将你推向自我认知极限的地方。如果你准备好与那些拒绝满足于“足够好”的人一起打造金融的未来，那么你属于这里。Coinbase是一家以远程办公为主，但并非完全远程的公司。你将每季度参加一次高强度的线下工作会，称为“冲刺”（surges）。了解更多关于在Coinbase工作的信息。
我们正在招聘一名CRM与生命周期经理II，加入市场营销部门的增长营销团队，负责通过全球规模的生命周期活动，推动Coinbase与数百万用户的互动和留存。该团队负责跨邮件、推送、应用内和短信渠道的CRM策略与执行，将用户数据转化为个性化旅程，从而推动注册、参与和留存。你将为高影响力的用户群体制定生命周期策略，领导跨国家的多渠道活动计划，并设定团队衡量和优化CRM表现的标准。
你将负责：
- 负责关键用户旅程（包括注册、参与和留存）的生命周期策略，定义细分、渠道组合和定位方法，以实现可衡量的增长。
- 在多个国家范围内，主导多渠道CRM活动（邮件、推送、应用内、短信）的全流程规划与执行，平衡速度与质量。
- 与产品、产品营销、数据科学和区域相关方合作，确保CRM计划与产品发布、增长重点和国际扩展目标保持一致。
- 通过定义KPI、建立报告节奏，并将活动表现数据转化为对管理层的战略建议，推动CRM衡量框架的发展。
- 识别现有客户旅程中的缺口，并设计可操作的解决方案来弥补这些缺口，利用A/B测试、机器学习驱动的定位和个性化来提高转化率和留存率。
所需技能与经验：
- 6年以上CRM或生命周期营销经验，有在大规模场景下（邮件、推送、应用内、短信）主导多渠道活动策略与执行的实际成果。
- 有明确并优化生命周期项目的成功记录，在多个市场中实现了用户参与度、留存率或收入指标的可衡量提升。
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Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.
We're hiring a CRM & Lifecycle Manager II to join the Growth Marketing team within Marketing and lead how Coinbase engages and retains millions of users through lifecycle campaigns at global scale. This team owns CRM strategy and execution across email, push, in-app, and SMS, turning user data into personalized journeys that drive onboarding, engagement, and retention. You'll define lifecycle strategies for high-impact user segments, lead cross-functional campaign initiatives across multiple countries, and set the standard for how the team measures and optimizes CRM performance.
What you'll do:
- Own lifecycle strategy for key user journeys, including onboarding, engagement, and retention, defining segmentation, channel mix, and targeting approaches that drive measurable growth.
- Lead end-to-end planning and execution of multi-channel CRM campaigns (email, push, in-app, SMS) across multiple countries, balancing speed with quality at scale.
- Partner with Product, Product Marketing, Data Science, and regional stakeholders to align CRM initiatives with product launches, growth priorities, and international expansion goals.
- Drive the CRM measurement framework by defining KPIs, building reporting cadences, and translating campaign performance data into strategic recommendations for leadership.
- Identify gaps in existing customer journeys and design actionable plans to close them, leveraging A/B testing, ML-powered targeting, and personalization to improve conversion and retention.
Required Skills and Experience:
- 6+ years in CRM or Lifecycle Marketing with demonstrated ownership of multi-channel campaign strategy and execution (email, push, in-app, SMS) at scale.
- Proven track record of defining and optimizing lifecycle programs that delivered measurable improvements in user engagement, retention, or revenue metrics across multiple markets.
- Deep proficiency with enterprise CRM platforms (e.g., Braze, Iterable) including audience segmentation, journey orchestration, A/B testing, and ML-powered targeting.
- Experience leading cross-functional initiatives with Product, Engineering, and regional teams, with a track record of aligning competing priorities and delivering against aggressive timelines.
- Working proficiency in SQL for audience segmentation and campaign analysis, with the ability to partner with Data Science and Analytics teams to build robust reporting frameworks.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
Annual base salary range (excluding equity and bonus):
$156,560—$164,800 USD
- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
- Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.