Paid Media Buyer (Meta-First Performance Marketing)

This is a remote position.
Paid Media Buyer (Meta-First Performance Marketing)
Remote | Philippines
Part-Time (~20 hrs/week)
PHP 30,000 - 45,000
8PM -12 AM PHT | Long-Term Remote Role
If you’re a high-performing performance marketer who thrives on data-driven campaign management, first-party purchase attribution, and working with a leading multi-brand commerce platform that values individual ownership over simple task execution — keep reading.
This isn’t a role for a "button pusher" waiting for step-by-step campaign instructions.
This is a focused, outcome-driven position where you’ll own campaign execution across Meta, TikTok, and CTV, lead testing strategy, and use real purchase-level attribution to maximize ad spend efficiency.
Why This Is a Dream Job
You’ll be working directly with the founder of a fast-growing, USA-based commerce platform who:

• Champions Innovation:Integrates proprietary first-party commerce and attribution tools (Rounds/AlcPay) that give you access to real revenue data beyond platform-reported proxies.

• Values Your Growth:Offers a scalable part-time engagement (~20 hrs/week) with a clear path to expand scope and hours as managed spend grows beyond20K–50K/month.

• Respects Your Expertise:Focuses on business objectives and strategic clarity rather than micromanaging your day-to-day campaign setups.

• Builds Stability:Has a strong culture of partnering with top Filipino professionals for long-term team expansion.

You’ll get career transformation, high-level portfolio variety across 5–10 active brands, and the freedom to lead paid media strategy — without being stuck in a junior coordinator role.
What You’ll Be Owning This is a core hands-on operator role covering campaign architecture, audience targeting, budget allocation, and cross-platform performance optimization. You aren't just launching ads; you are managing a multi-brand, multi-market portfolio—mastering audience segmentation, structured testing, attribution reconciliation, and creative performance analysis to drive scalable revenue.
You’ll take the lead on:

• Strategic Campaign Execution:Structuring, launching, and managing Meta (primary) and TikTok/CTV (secondary) campaigns across 5–10 concurrent brand accounts.

• Dynamic Media Support:Balancing immediate account optimizations across active campaigns while continuously planning structured test cycles for new market expansions.

• Attribution Guardianship:Reconciling in-platform ad manager reporting against GA4 and first-party purchase data to ensure 100% budget accountability.

• Creative Performance Analysis:Reading creative performance metrics to deliver actionable hook, angle, and format recommendations to internal creators and brand partners.

• Testing & Optimization:Running continuous structured tests across ad sets, placements, and creative variations to lower CPA and boost ROAS.

• End-to-End Account Ownership:Overseeing paid campaigns from objective setup through budget pacing and founder-level performance reporting.

Requirements

This Role Is a Great Fit If You:

• Are a Meta-First Media Specialist:Your primary hands-on experience and recent hours-on-keyboard are in Meta Ads Manager, supplemented by TikTok Ads and CTV platform familiarity.

• Are a Multi-Brand Operator:You easily handle 5–10 concurrent accounts or localized market campaigns without losing accuracy or performance quality.

• Are an Attribution-Driven Marketer:You understand the difference between platform metrics and actual purchase data and know how to optimize using first-party attribution.

• Have 2–3+ years of experiencein paid media, performance marketing, or e-commerce campaign management.

• Are High-Accountability:You don't need to be chased for updates. You own your campaign pacing, communicate proactively, and manage priorities asynchronously.

• Communicate with elite fluencyand professional confidence during live syncs.

What Success Looks Like

After 60–90 Days:

• The Portfolio is Seamless:You have fully onboarded, taken over day-to-day management of 5–10 brand campaigns on Meta, and maintained spend pacing without disruption.

• Testing is Systematic:You are effortlessly running structured testing cycles across Meta and TikTok, delivering clear data-backed creative briefs to partner teams.

• Impact is Measured:Campaign reporting is fully reconciled against first-party purchase attribution and GA4, giving full clarity on real revenue impact.

• Trust is Earned:The founder relies on your independent recommendations for new brand launches, budget allocations, and market expansions.

Final Word If you’ve ever thought: "I am a world-class paid media buyer who can translate numbers into growth strategy—I just want a partner who provides first-party data, real autonomy, and values my execution depth," this is that role.

Let’s build long-term success — together.

Originally posted on Himalayas