Sr. Meta Media Buyer
创始于2013年，我们建立了以为客户提供道，付费媒体和创造性产品的可衡量的增长而闻名。作为一个认可的行业领导者，我们已经两次获得了 Inc. 5000最快速发展的公司榜单 （2020 和 2022 年）.我们的数字营销人员，媒体买家和创造力团队与金融出版，电子商务，技术，健康和幸福感，在线教育等多个行业中的品牌合作。关于这个角色 作为 Strikepoint 高级 Meta Media 买家，你将拥有付费媒体策略和执行，主要关注 Meta,同时管理谷歌，TikTok 和其他相关平台的性能。你将领导道级规划，开发和运行创意测试框架，并担任客户通话的战略声音。这个角色适用于那些在系统中思考的人，而不仅仅是战术，并且对绩效结果负责人。责任：·拥有和领导竞选策略，结构和优化跨 Meta 作为你的首要平台，在 Google,TikTok 等相关频道上进行积极管理。· 基于绩效数据制定先进的扩展策略，观众扩张框架和预算重新分配决策 · 与创意团队合作建立和管理创造性测试框架，以根据结果提供平台特定方向 · 领导客户面对的绩效讨论，明确且自信地提出见解，测试结果和战略建议 · 产生更深入的道层次分析，超越报告，将数据与业务成果联系起来并告知下一步步骤 · Troubleshot 复杂跟踪问题，属性差异以及跨平台性能问题，包括 GTM 和像素级诊断 ·通过培训，反和日常教练指导年轻媒体买家 · 维护和改善竞选文件，质量评估标准以及购买媒体团队的内存资源 · 与 Funnel 团队合作，将付费媒体战略与登陆页面性能结合并提供测试 · 贡献规范计划框架，报告标准和团队流程要求 ·经验：在内部或机构环境中获得了5年以上实践付费媒体经验，具有证明的记录 · 教育
查看英文原文
Strikepoint is an ROI-focused digital marketing agency dedicated to helping businesses scale through results-driven strategies. Founded in 2013, we've built our reputation on delivering measurable growth for our clients across funnels, paid media, and creative.
As a recognized industry leader, we've earned a spot on the Inc. 5000 list of fastest-growing companies twice (2020 and 2022). Our team of digital marketers, media buyers, and creatives works with brands across diverse industries, including financial publishing, e-commerce, technology, health and wellness, online education, and more.
About This Role
As a Senior Meta Media Buyer at Strikepoint, you’ll own paid media strategy and execution with a primary focus on Meta, while managing performance across Google, TikTok, and other relevant platforms. You’ll lead channel-level planning, develop and run creative testing frameworks, and serve as a strategic voice on client calls. This role is for someone who thinks in systems, not just tactics, and who holds themselves accountable to performance outcomes.
Responsibilities:
- Own and lead campaign strategy, structure, and optimization across Meta as your primary platform, with active management across Google, TikTok, and other relevant channels
- Develop advanced scaling strategies, audience expansion frameworks, and budget reallocation decisions grounded in performance data
- Build and manage creative testing frameworks in partnership with the Creative team, providing platform-specific direction based on results
- Lead client-facing performance discussions, presenting insights, testing outcomes, and strategic recommendations clearly and confidently
- Produce deeper channel-level analysis that goes beyond reporting, connecting data to business outcomes and informing next steps
- Troubleshot complex tracking issues, attribution discrepancies, and cross-platform performance problems, including GTM and pixel-level diagnosis
- Mentor junior media buyers through training, feedback, and day-to-day coaching
- Maintain and improve campaign documentation, QA standards, and onboarding resources for the media buying team
- Partner with the Funnel team to align paid media strategy with landing page performance and offer testing
- Contribute to standardizing planning frameworks, reporting standards, and team processes
Requirements
- Experience: 5+ years of hands-on paid media experience with a proven track record in an in-house or agency environment
- Education: BA/BS degree in marketing or business preferred, or equivalent work experience
Skills and Expertise:
- Deep, proven expertise in Meta Ads Manager, including complex campaign structures, audience strategy, and algorithm-informed optimization
- Demonstrated ability to scale paid media budgets while maintaining or improving performance efficiency
- Experience managing campaigns across two or more platforms (Google Ads, TikTok Ads, programmatic, or CTV preferred)
- Strong command of performance metrics and funnel analysis: CTR, CVR, ROAS, CPA, AOV, and LTV
- Ability to build structured media plans with targeting strategy, campaign architecture, and budget allocation
- Experience developing and running creative testing frameworks with clear hypotheses and performance-based iteration
- Comfort troubleshooting tracking issues at the pixel, UTM, and attribution level; GTM experience is a strong plus
- Proficiency with analytics tools such as GA4, Looker Studio, or equivalent reporting platforms
- Strong communicator with experience leading client calls and presenting performance insights to stakeholders
- Active, working proficiency with AI tools as part of your day-to-day workflow; this means using AI to improve efficiency, analysis, creative iteration, or reporting, not familiarity with it in theory
Compensation
· $80,000-$105,000
Benefits
- Robust Medical, Dental, and Vision insurance plans with a generous employer contribution towards monthly premium costs
- Customizable 401(k) plan with employer match after 90 days
- Company-paid Life Insurance Policy
- Flexible PTO
- Company-provided Macbook
- Hybrid/Remote work policy
Location
· Our office is in Laguna Beach, CA. While candidates within a nearby radius are preferred, we are open to remote applicants with the right experience.
We’re looking for a motivated and collaborative professional to help bring our agency’s vision to life through impactful marketing initiatives. If you’re passionate about marketing, adept at managing complex projects, and thrive in a fast-paced agency environment, we’d love to hear from you!
Strikepoint is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.
Please note that in order to be considered for this role, candidates must currently reside within the United States. We are unable to offer international employment opportunities at this time.
Originally posted on Himalayas