营销运营专员 - Adobe Marketo（兼职合同）
Marketing Operations Specialist - Adobe Marketo (Part-Time Contract)
Juvare 是一家 SaaS 软件公司，专注于为政府机构、企业、医疗机构和高等教育机构开发创新的业务连续性解决方案。Juvare 的解决方案已支持全美 50 个州和全球 20 个国家的超过 50 万次应急响应事件。Juvare 帮助客户做好准备、建立联系并作出响应，以保护人员、财产和品牌。
Juvare 正在寻找一位反应迅速、注重细节的市场营销运营专员，具备扎实的 Adobe Marketo 技能，以支持活动执行、营销自动化、报告和平台日常维护。
此兼职职位适合能够将营销需求转化为可靠、设计良好的程序的人选，能够连接 Marketo 和 Salesforce，保持准确的跟踪，并支持及时的活动交付。
主要职责
- 构建、管理和优化 Adobe Marketo 程序，包括电子邮件活动、落地页、表单、智能活动和操作流程。
- 创建和维护滴灌和培育活动，包括细分、线索评分、分配和活动进展。
- 在 Marketo 中实施经批准的电子邮件和落地页设计模板，确保其符合品牌标准，适用于移动设备，并在主要电子邮件客户端中正确显示。
- 支持 Marketo 与 Salesforce 的集成和报告，包括活动归因、线索生命周期报告、数据质量和后续跟进可见性。
- 在活动、渠道、链接和表单中创建和维护 UTM 跟踪标准，以支持准确的报告。
- 协助排查活动、表单、Salesforce 同步和跟踪问题。
- 在 Marketo 内维护有序的程序结构、命名规范、标记、模板和文档。
- 推荐对活动自动化、报告和营销运营流程的实际改进。
所需经验
- 有实际操作经验，在 Adobe Marketo Engage 中管理并构建活动。
- 熟悉 Marketo 智能活动、列表、表单、落地页、电子邮件活动、培育流和报告。
- 有 Marketo 与 Salesforce 集成的经验，包括活动报告和线索/数据管理。
- 有实施和排查 UTM 跟踪的经验。
- 能够独立工作，处理多个请求，并清晰地沟通状态和时间安排。
- 对细节高度关注，特别是在链接、表单、数据、报告和活动质量保证方面。
查看英文原文
Juvare is a SaaS software company focused on developing innovative enterprise resilience solutions for government agencies, corporations, healthcare providers, and higher education. Juvare solutions have supported over 500,000 emergency response incidents in all 50 states and 20 countries worldwide. Juvare helps our clients prepare, connect, and respond to protect people, property, and brands.
Juvare is seeking a responsive, detail-oriented Marketing Operations Specialist with strong Adobe Marketo expertise to support campaign execution, marketing automation, reporting, and ongoing platform maintenance.
This part-time role is ideal for someone who can translate marketing needs into reliable, well-designed programs that connect Marketo and Salesforce, maintain accurate tracking, and support timely campaign delivery.
Key Responsibilities
- Build, manage, and optimize Adobe Marketo programs, including email campaigns, landing pages, forms, smart campaigns, and operational workflows.
- Create and maintain drip and nurture campaigns, including segmentation, lead scoring, routing, and campaign progression.
- Implement approved email and landing-page design templates in Marketo, ensuring they are on-brand, mobile-responsive, and rendered correctly across major email clients.
- Support Marketo-to-Salesforce integration and reporting, including campaign attribution, lead lifecycle reporting, data quality, and follow-up visibility.
- Create and maintain UTM tracking standards across campaigns, channels, links, and forms to support accurate reporting.
- Help troubleshoot campaign, form, Salesforce sync, and tracking issues.
- Maintain organized program structures, naming conventions, tokens, templates, and documentation within Marketo.
- Recommend practical improvements to campaign automation, reporting, and marketing operations processes.
Required Experience
- Demonstrated hands-on experience administering and building campaigns in Adobe Marketo Engage.
- Strong knowledge of Marketo smart campaigns, lists, forms, landing pages, email programs, nurture streams, and reporting.
- Experience with Marketo and Salesforce integration, including campaign reporting and lead/data management.
- Experience implementing and troubleshooting UTM tracking.
- Ability to work independently, manage competing requests, and communicate clearly about status and timelines.
- High attention to detail, particularly around links, forms, data, reporting, and campaign QA.
Preferred Experience
- Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- WordPress, including basic page updates and marketing form or tracking implementation.
- Experience supporting B2B SaaS or technology marketing teams.
Engagement Expectations
- Approximately 10–15 hours per week, with workload varying based on campaign volume and business needs.
- Must be responsive during agreed working hours and able to acknowledge requests promptly.
- Most routine updates and campaign requests should be completed within 24–48 hours.
- Larger projects, complex builds, or requests requiring cross-functional input will be scoped and scheduled in advance.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
EEO Statement
Juvare is deeply committed to building a diverse and inclusive team. We believe in equal opportunity for all applicants and encourage individuals from underrepresented groups in technology to apply. As an equal opportunity employer, we celebrate diversity and are committed to building and maintaining a diverse and inclusive workforce. All qualified applicants and employees will receive consideration for employment regardless of—and will be free from discrimination on account of—their race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, citizenship status, age, disability, physical condition, developmental disability, genetic information, or any other category protected under applicable law.
Any individuals with a disability requiring a reasonable accommodation to assist with their job search or application for employment should send an e-mail to . The e-mail should include a description of the requested accommodation and the position you’re applying for or interested in.
Affirmative Action: Juvare’s Affirmative Action Plan advances our principles of equal opportunity and supports that goal by enlarging our talent pool.
Originally posted on Himalayas