高级付费媒体经理
Senior Paid Media Manager
加入我们,为客户提供愉悦的体验。Five9 是一家领先的云客服中心软件提供商,将云计算创新的力量带给全球客户。
每天践行我们的价值观,塑造了以团队为先的文化,使我们能够在享受旅程的同时不断创新、成长和繁荣。我们重视多样性,营造包容的环境,赋能员工做真实的自己。
### 关于该职位
Five9 正在寻找一位高级经理,负责付费媒体引擎和持续优化它的实验项目。该职位结合了直接的渠道管理——付费搜索、付费社交和程序化广告——以及在创意、优惠、受众和落地页方面的严谨测试与学习方法。您将管理与代理机构和供应商的关系,与 ABM 和销售团队紧密合作,将付费项目转化为合格的销售线索,并制定测试路线图,随着时间的推移不断提升表现。我们希望找到一位行动迅速、不断测试、既能制定战略又能深入执行细节的人,始终关注每个项目和每次测试如何推动销售线索增长。
### 您的工作内容
- 负责付费搜索、付费社交和程序化广告的付费媒体策略、预算及销售线索/SAO 目标,从点击到线索再到机会和成交收入全面报告表现,而不仅仅是成本每线索或点击率。
- 制定并领导实验路线图:在创意、文案、优惠、受众和落地页方面有结构化的测试计划,包含明确的假设、成功指标和结果分析。
- 管理付费搜索渠道(Google Ads、Microsoft Ads),与代理合作伙伴密切合作,优化项目,提高成本效率,生成高质量的销售线索。
- 规划、启动和管理跨渠道的付费社交和程序化/展示广告活动(如 LinkedIn 等),以推动需求和销售线索。
- 负责落地页和转化路径优化(CRO),设计并运行 A/B 测试和多变量测试,提升每个销售漏斗阶段的转化率。
- 与活动和创意团队合作,开发并测试吸引人、以转化为导向且符合我们理想客户画像(ICP)的广告文案和创意。
- 管理与外部代理机构和供应商的关系,设定明确目标,审查表现,并确保合作伙伴对结果负责。
- 使用 AI 工具
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Join us in bringing joy to customer experience. Five9 is a leading provider of cloud contact center software, bringing the power of cloud innovation to customers worldwide.
Living our values everyday results in our team-first culture and enables us to innovate, grow, and thrive while enjoying the journey together. We celebrate diversity and foster an inclusive environment, empowering our employees to be their authentic selves.
### About the Role
Five9 is looking for a Senior Manager, Paid Media & Experimentation, to own our paid media engine and the experimentation program that keeps improving it. This role blends hands-on channel management — paid search, paid social, and programmatic — with a rigorous test-and-learn discipline across creative, offers, audiences, and landing pages. You'll manage agency and vendor relationships, partner closely with ABM and sales to turn paid programs into qualified pipeline, and build the testing roadmap that compounds performance over time. We're looking for someone who moves fast, tests constantly, and is comfortable both setting strategy and getting into the weeds of a campaign, always with an eye on how each program and each test moves the pipeline forward.
### What You'll Do
- Own paid media strategy, budget, and pipeline/SAO targets across paid search, paid social, and programmatic/display — reporting on performance from click to lead to opportunity to closed revenue, not just cost per lead or CTR.
- Build and lead the experimentation roadmap: a structured testing agenda across creative, copy, offers, audiences, and landing pages, with clear hypotheses, success metrics, and readouts.
- Manage paid search channels (Google Ads, Microsoft Ads), working closely with agency partners to optimize programs, improve cost efficiency, and generate quality pipeline.
- Plan, launch, and manage paid social and programmatic/display campaigns across channels (LinkedIn and others) to drive demand and pipeline.
- Own landing page and conversion path optimization (CRO), designing and running A/B and multivariate tests on page structure, forms, and messaging to lift conversion at every funnel stage.
- Partner with campaign and creative teams to develop and test ad copy and creative that's engaging, conversion-focused, and resonates with our ideal customer profile (ICP).
- Manage relationships with external agencies and vendors, setting clear goals, reviewing performance, and holding partners accountable to results.
- Use AI tools to automate reporting, campaign builds, and testing analysis, freeing the team to spend more time on strategy and experimentation.
- Partner closely with ABM and sales development to align paid programs with target account strategies, accelerate lead-to-opportunity conversion, and hit shared pipeline goals.
- Analyze full-funnel paid media and test performance — from clicks and leads to sales opportunities and pipeline — turning results into a prioritized testing and optimization backlog.
- Manage budget pacing and allocation across paid channels and agencies to maximize return on marketing spend.
- Mentor and provide functional guidance to a paid media analyst or specialist, raising the bar on testing rigor and channel best practices.
### What You Bring
- 7+ years of paid media, performance marketing, or growth marketing experience, with a track record of owning budget and hitting pipeline or revenue targets, plus experience managing a person, program, or agency team.
- A pipeline-first mindset: you measure paid programs by the sales opportunities and revenue they generate, not just leads or CTR, and you partner with sales to prove it.
- A rigorous experimentation mindset, with hands-on comfort designing, running, and interpreting A/B and multivariate tests.
- Deep hands-on expertise running SEM, paid social, and programmatic/display campaigns at scale.
- Experience managing external agencies or vendor relationships, including setting KPIs and holding partners accountable.
- A creative, curious mindset, with hands-on comfort using AI tools to automate workflows and speed up testing analysis.
- Experience building or optimizing landing pages and conversion funnels, with working knowledge of CRO principles and tooling.
- Working knowledge of account-based marketing (ABM) strategy and execution.
- Strong analytical skills and comfort working in marketing analytics or attribution tools.
- Experience with digital experience analytics (DXA) platforms (e.g., Contentsquare or similar) to diagnose friction, uncover test hypotheses, and validate impact beyond standard funnel metrics.
- A bias for speed, comfortable making decisions with imperfect data and iterating quickly.
### Platforms & Tools
- Salesforce
- Google Ads
- LinkedIn Campaign Manager
- Microsoft/Bing Ads
- Project management tools (Asana, Monday.com)
- Reporting: Google Analytics and Looker
- Claude and AI tools
- A/B testing & CRO tools (e.g., Optimizely, VWO)
- Digital experience analytics (DXA) tools (e.g., Contentsquare)
### Nice to Have
- B2B SaaS or technology marketing background.
- Experience with marketing automation platforms (e.g., Marketo).
- Familiarity with 6sense or other ABM and intent-data platforms.
- Experience with programmatic/DSP platforms (e.g., The Trade Desk).
Work Location: This role is fully remote for candidates who reside outside the 30 mile radius of one of our offices. For candidates who reside within a 30 mile radius of one of our offices, this role is Hybrid and would require 3 days a week (T, W, TH) in office.
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As part of our continued commitment to diversity, equity, and inclusion, Five9 supports pay transparency during the entire recruitment process. Actual compensation packages are based on several factors that are unique to each candidate including, but not limited to: skill set, depth of experience, certifications, and specific work location. The range displayed reflects the minimum and maximum target for new hire salaries for the job across the United States. Your recruiter can share more about the specific compensation package during your hiring process.
Additionally, the total compensation package for this position may also include an annual performance bonus, stock, and/or other applicable incentive compensation plans.
Our total reward package also includes:
- Health, dental, and vision coverage, beginning on the first day of employment. Five9 covers 100% of the employee portion of the health, dental and vision coverage and shares a high portion of the dependent cost. We also offer Short & Long-Term Disability, Basic Life Insurance, and a 401k saving plan with employer matching.
- Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching and self-guided mindfulness exercises for all covered employees and their covered dependents.
- Generous employee stock purchase plan.
- Paid Time Off, Company paid holidays, paid volunteer hours and 12 weeks paid parental leave.
All compensation and benefits are subject to the requirements and restrictions set forth in the applicable plan documents and any written agreements between the parties.
The US base salary range for this role is below.
$82,300—$229,500 USD
Five9 embraces diversity and is committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better we are. Five9 is an equal opportunity employer.
Five9 is committed to providing reasonable accommodations for qualified individuals with disabilities throughout the application and interview process. If you need assistance or an accommodation due to a disability, please contact us at accommodations@five9.com to request an accommodation. Requests will be handled confidentially and in accordance with applicable law.
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View our privacy policy, including our privacy notice to California residents here: [https://www.five9.com/pt-pt/legal](https://www.five9.com/pt-pt/legal).
Note: Five9 will never request that an applicant send money as a prerequisite for commencing employment with Five9.