助理创意策略师
Associate Creative Strategist
Associate Creative Strategist
Towson, MD/ Remote USA
加入我们,开启你的职业生涯。
成就卓越需要优秀的人才。有目标和诚信的人,追求卓越的人,关心让事物变得更好的人。为那些创造世界™的人工作。听起来像你吗?加入我们由约43,500名来自全球的多元化、高绩效专业人士组成的顶尖团队,他们正在为世界上一些最受欢迎的品牌做出贡献,包括DEWALT®、BLACK+DECKER®、CRAFTSMAN®、STANLEY®、CUB CADET®和HUSTLER®。
职位描述:
作为Associate Creative Strategist,你将加入我们的内部广告机构——即“SHOP”,帮助塑造具有洞察力的、引人注目的品牌和活动策略,覆盖一系列大规模品牌。这个职位适合一位充满好奇心、善于协作,并渴望在快节奏创意环境中提升战略思维的人。
Associate Creative Strategist将与Creative Strategy总监以及品牌、创意和洞察团队紧密合作,为品牌活动和新产品发布建立坚实的战略基础。这个人将帮助将受众理解、文化背景和业务目标转化为鼓舞人心的创意简报、信息策略和传播计划,推动整个营销漏斗中的有效且吸引人的工作。你将负责:
- 支持大规模品牌的策略制定,帮助创建可以从全球到区域层面扩展的方法。
- 撰写能够激发客户和创意团队的创意简报,产生具有洞察力、战略上稳固、精心设计并能引发行动的工作成果。
- 建立并维护对我们的品牌目标受众的深入了解,与研究团队密切合作,保持与受众研究和创意测试的关键发现的联系,并向创意合作伙伴传达最有行动价值的见解。
- 独立进行竞争环境、品类趋势、文化及消费者行为的研究,为创意简报和战略建议增加深度、相关性和支持性证据。
- 审核创意概念,并明确地表达这些概念在多大程度上实现了创意策略,包括识别改进或优化的机会。
- 为360°信息策略和传播计划做出贡献,同时理解…
查看英文原文
Associate Creative Strategist
Towson, MD/ Remote USA
Come build your career.
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.
The Job:
As an Associate Creative Strategist, you’ll be part of our in-house advertising agency—aka the “SHOP,” helping shape compelling, insight-driven brand and campaign strategies across a portfolio of large-scale brands. This role is ideal for someone who is curious, collaborative, and eager to grow their strategic thinking in a fast-paced creative environment.
The Associate Creative Strategist will partner closely with the Director of Creative Strategy as well as Brand, Creative, and Insights teams to develop strong strategic foundations for brand campaigns and new product launches. This person will help translate audience understanding, cultural context, and business objectives into inspiring creative briefs, messaging strategies, and communications plans that drive effective and engaging work across the full marketing funnel. You’ll get to:
- Support strategy development across large-scale brands, helping create approaches that can scale from the global to regional level.
- Write creative briefs that inspire both clients and creative teams, resulting in work that is insightful, strategically sound, thoughtfully designed, and sparks action.
- Build and maintain a strong understanding of the target audiences across our brands, working closely with the research team to stay connected to key learnings from both audience research and creative testing and communicate the most actionable insights to creative partners.
- Conduct independent research across competitive landscapes, category trends, culture, and consumer behavior to add depth, relevance, and supporting evidence to creative briefs and strategic recommendations.
- Review creative concepts and provide a clear point of view on how effectively they deliver against the creative strategy, including identifying opportunities for refinement or improvement.
- Contribute to 360° messaging strategies and communications plans, with an understanding of the full marketing funnel and how audiences engage across channels and touchpoints.
- Present strategic thinking in a way that is clear, disarming, convincing, and inspiring to cross-functional teams and stakeholders.
- Manage multiple projects and brands simultaneously, with guidance and support from the Director of Creative Strategy.
The Person:
You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:
- Bachelor’s degree or equivalent professional experience required
- Master's degree in Advertising, Marketing, Communications, or a related field; or 1-2 years of experience working as a Creative Strategist or in a similar strategic role within an advertising agency or in-house marketing team.
- Ability to synthesize research and insights into clear strategic direction and compelling briefs.
- Strong storytelling, writing, and presentation skills.
- Relevant work samples preferred, ideally in the form of a portfolio or personal website that clearly demonstrates strategic thinking through the core framework of challenge opportunity.
- Passion for branding, creativity, culture, and consumer behavior.
- Confidence working cross-functionally with Brand, Creative, and Insights teams.
- Strong research instincts and curiosity about trends, competition, and emerging cultural signals.
- A strategic mindset paired with a creative sensibility.
- Comfort presenting ideas and defending strategic recommendations with clarity and confidence.
- This role is not eligible for visa sponsorship (H1B, OPT/CPT, TN etc)
The Details:
You’ll receive a competitive salary and a great benefits plan, including:
- Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
- Discounts on Stanley Black & Decker tools and other partner programs.
And More:
We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:
- Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
- Learn: Have access to a wealth of learning resources, including our digital learning portal.
- Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
- Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!
The Salary range for this position is $51,700.00 - $83,300.00
· This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. Please note that salary is only one component of total rewards at Stanley Black & Decker.
- The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations.
- The successful candidate may be eligible for annual merit increases.
- Medical, dental, life, vision, disability,401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
- Discounts on Stanley Black & Decker tool sand other partner programs.
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Benefits & Perks
You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.
If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at . Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.
Know Your Rights: Workplace discrimination is illegal (eeoc.gov)
This employer participates in the Work Opportunity Tax Credit (WOTC) program. Applicants may be asked to voluntarily provide information to determine eligibility. Any information provided will be kept confidentially other than as required to make the necessary WOTC disclosures and in accordance with applicable laws.
Originally posted on Himalayas