Performance Creative Strategist
位置：远程加拿大或北美工作类型：全职，兼职，合同/自由职工薪水：高级经验：120,000至180,000美元/年，再加上作为广告支出的%支付的绩效奖励。关于珍珠西珍珠西是一家控股公司在健康，养生和动物品种领域建立并扩展消费品牌。我们的领导来自火星人，格伦斯，瑞兹和戈利。你将学习客户，优惠，竞争对手，性能数据和赢得广告。你将这些见解转化为角度，子，脚本，概念以及清晰的简介，我们的编辑和媒体买家可以快速执行。这个角色是前进的。我们希望你在研究，想法，脚本和生产中使用 AI.人工智能向前并不意味着 AI 倾斜。口味，洞察力和判断仍然是你的。人工智能的让你更快。我们正在寻找一个能够创意的创造者，而不仅仅是重复或模仿的人。你将拥有什么 ·为 Meta 客户建立和维护创意测试路线图 · 研究客户，竞争对手，市场趋势以及赢得广告格式 ·开发新的概念，角度，子，脚本，标题和首页副本 ·创建清晰的简介，编辑可以执行而无需反复进行回复 ·与媒体买家一起审查创意表现并确定为何赢得或输掉广告 · 快速重复在表现下降之前的概念获胜 · 从创意中学习和生产可重复系统建立 · 保持一个强大的新概念管道，使账户永远不会耗尽测试 你的优势 · 你了解直接反应心理学并知道如何将客户痛苦点转化为令人信服的创造性 · 你理解意识水平，并且对每个人都写得不同 · 你可以从精致但不有效的广告中分离一个强大概念 · 你很舒适地使用性能数据来做出创意决策 · 你是前进的人：人工智能已经成为你研究，构想和制作的方式的一部分，而且没有任何东西都像 AI 倾斜一样读取。·你与编辑，媒体买家和领导者沟通清楚 ·你快速移动，拥有权力，不需要持续的方向 最低要求 你在一个月内创建了超过100,000美元的广告，你可以证明它。
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Location: Remote — Canada or North America-based
Job Type: Full-time, Part-time, Contract/Freelance
Pay: $120,000 to $180,000/year with senior experience, plus a performance bonus paid as a % of ad spend on your winning creatives.
About Pearl West
Pearl West is a holding company building and scaling consumer brands in the health, wellness, and pet categories. Our leadership came from Mars Men, Gruns, Ryze, and Goli.
The Role
You will study customers, offers, competitors, performance data, and winning ads. You will turn those insights into angles, hooks, scripts, concepts, and clear briefs that our editors and media buyers can execute quickly.
This role is AI forward. We expect you to use AI across research, ideation, scripting, and production. AI forward does not mean AI slop. The taste, the insight, and the judgment are still yours. AI just makes you faster.
We are looking for a creative who can ideate, not just iterate or imitate.
What You Will Own
- Build and maintain the creative testing roadmap for Meta
- Research customers, competitors, market trends, and winning ad formats
- Develop new concepts, angles, hooks, scripts, headlines, and primary copy
- Create clear briefs that editors can execute without unnecessary back-and-forth
- Review creative performance with media buyers and identify why ads win or lose
- Iterate quickly on winning concepts before performance declines
- Build repeatable systems for producing and learning from creative at scale
- Maintain a strong pipeline of new concepts so the account never runs out of tests
Your Strengths
- You understand direct-response psychology and know how to turn customer pain points into compelling creative
- You understand awareness levels and write differently to each one
- You can separate a strong concept from a polished but ineffective ad
- You are comfortable using performance data to make creative decisions
- You are AI forward: AI is already part of how you research, ideate, and produce, and none of it reads like AI slop
- You communicate clearly with editors, media buyers, and leadership
- You move quickly, take ownership, and do not need constant direction
Minimum Requirement
You have created ads that spent $100,000+ in a single month, and you can demonstrate it.
KPIs You Will Be Accountable For
- Number of high-quality new concepts launched each week
- Percentage of concepts that produce viable or winning ads
- Speed from insight to brief to launched creative
- Total spend carried by your creatives (this is also the number your bonus is calculated on)
Your First 90 Days
- Weeks 1-2: deep research across customers, account history, and competitors
- Day 30: first batch of briefs live, including net-new concepts
- Day 60: a net-new concept of yours carrying real spend; weekly learnings loop running
- Day 90: your creatives carry a growing share of account spend
How to Apply
All applications go through this form:
Note: Due to the volume of applications, we will only reach out to candidates whose experience and qualifications align with the requirements of the role.Originally posted on Himalayas