Product Manager - Digital Advertising
职位：产品经理 - 数字广告职位类型：全日制，永久 （现有空缺）地点：多伦多，ON （远程）或任何加拿大市场公司：邮媒体是一家代表多个印刷，在线和移动平台上超过110个品牌的加拿大新闻媒体公司。获奖的记者和创新产品开发团队每周随时和无论他们想要的地方都为数百万人带来吸引人的内容。这种特殊的内容，覆盖范围提供给广告商和营销人员具有说服力的解决方案以有效地达到目标受众。我们始终寻找有才华的人加入我们的团队。机会：在你作为产品经理的角色中，你将支持广告团队和我们的倡议来更好地钱并优化我们与业务目标一致的广告内容和网站。当了解数字广告产品目录 （显示器，视频，新闻稿，应用程序，编程等）时，你将深入进入杂草，将引进市场新想法/广告格式，这些创意将吸引广告商以及建立在已知技术上不断提高性能。你所做的：向董事报告，产品 广告运营，并与关键业务利益相关者合作，你将：· 基于对数字市场，竞争和用户需求的良好理解开发和管理产品路线图。· 规划并推出新的广告产品和功能，测试性能和反复以保持行业基准前。· 与广告，内容和工程团队参加保养/喷气计划会议，将工作范围分配，优先考虑开发门票，以及支持技术团队在你的产品和广告技术要求方面进行 QA/测试过程。· 支持领导各种平台迁移。· 保持广告商的需求，市场驱动力和我们在数字媒体环境中的竞争情况的最新信息，以获得关键见解并帮助我们计划未来，与跨职业倡议密切合作和协调。·向所有受影响利益相关者展示结果和季度基准，并在我们的数字广告网络中进行对话来确定最佳实践，问题以及提高绩效。·继续通过与跨职能利益相关者合作参与总体战略路线图规划，不断创新和优化产品。你是谁：· 4-6年产品和开发工作时间：
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Position: Product Manager - Digital Advertising Position Type: Full time, Permanent (Existing Vacancy) Location: Toronto, ON (Remote) or any Canadian market
The Company:
Postmedia is a Canadian news media company representing more than 110 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.
The Opportunity:
In your role as Product Manager, you will support the Advertising team and our initiatives to better monetize and optimize our ad content and sites in alignment with our business goals. You will get deep into the weeds when it comes to understanding your digital ad product catalogue (display, video, newsletter, app, programmatic, etc), bringing to market new ideas/ad formats that will attract advertisers as well as building on established tech to constantly improve performance.
What you'll do:
Reporting to the Director, Product – Advertising Operations, and working with key business stakeholders, you will:
- Develop and manage your product road maps based on sound understanding of the digital market, competition, and user needs.
- Plan and launch new ad products and features, test performance and iterate to stay ahead of industry benchmarks.
- Attend grooming/sprint planning sessions with the Advertising, Content, and Engineering teams to scope and assign work, prioritize development tickets, and support technical teams in the QA/test process as it pertains to your products and the ad tech requirements.
- Support in leading a variety of platform migrations.
- Remain current on advertiser needs, market drivers, and our competition within the digital media landscape to gain key insights and help us plan for tomorrow, working closely with and aligning with cross-functional initiatives.
- Present results & quarterly benchmarks to all impacted stakeholders and lead conversations to identify best practices, issues, and make performance improvements across our digital advertising network.
- Continue to innovate and optimize products by participating in the overall strategic road map planning in collaboration with cross-functional stakeholders.
Who you are:
- 4-6 years in product and development management, digital media/ad operations is required.
- Post-secondary degree with business/advertising discipline preferred.
- Experience in digital display, video, audio, e-newsletter, e-paper, mobile app, and feeds advertising – front-end and back-end, industry best practices, optimization tactics.
- Advanced working knowledge of Google Ad Manager 360 and other ad serving platforms.
- Experience operating in Agile processes, JIRA, and sprint planning.
- Familiar with analytic tools (Looker, Tableau, BigQuery, Lighthouse, Google Analytics) and setting KPIs against projects, gathering metrics to inform strategy and product next-steps.
- Data-driven and results-oriented decision maker who strives to find solutions in collaboration with others.
- Effective communication & presentation skills with the ability to work with technical and non-technical stakeholders.
- Independently motivated and good team player.
Compensation:
Employment offers presented to the selected candidate are based on a combination of qualifications, experience, responsibilities of the role and the candidate's location.
Base Salary: $75,000-$90,000 + health and dental benefits, pension matching, generous PTO, fully remote (must be eliegible to work in and must reside within Canada).
We thank in advance all applicants for their interest, however only those candidates under consideration will be contacted. Only candidates legally eligible to work in Canada will be considered. No phone calls or agencies please.
Postmedia Network Inc. is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis.
Postmedia Network Inc. is committed to employment equity and an inclusive barrier-free selection process and work environment. Postmedia Network Inc. encourages applications from women, indigenous peoples, persons with disabilities and members of visible minorities.
Originally posted on Himalayas