数字营销 - 首席获客经理
Digital Marketing - Lead Generation Manager
打造全球工业品牌的收入引擎
生成潜在客户很容易。
构建一个能持续将技术兴趣转化为合格机会、报价活动和收入增长的系统则要困难得多。
这正是他们所寻找的。
我们的客户正在寻找一位亲力亲为的数字营销 - 潜在客户生成经理，负责并优化营销、销售、工程和收入生成之间的联系。
这是一个营销专业人士的机会，他喜欢建立系统、提高问责制，并创造可衡量的业务影响——而不仅仅是发起活动并报告点击量。
如果你热衷于收入营销、HubSpot、销售对齐以及将数据转化为增长，这个职位将为你提供在一个不断发展的工业制造公司中产生重大影响的机会。
为什么这个机会很重要
在我们客户的公司中，营销被期望直接推动业务增长。
他们需要一位能够创建结构化且可衡量的需求生成引擎的人，该引擎能够引导潜在客户完成整个客户旅程——从最初的意识到合格机会、报价活动和持续收入。
你将与销售、应用工程、设计工程和管理层紧密合作，确保每个合格机会都能获得必要的关注、跟进和支持，以实现商业成果。
这个职位适合那些希望拥有所有权、可见度，并有机会直接影响公司增长的人。
关于我们的客户
我们的客户设计并制造用于全球工业过程应用的高性能混合器和搅拌器。我们的客户运营于能源、化工、水处理、采矿和自然资源等行业。
使我们与众不同的是不仅仅是我们设备——而是我们理解客户流程的能力，并提供能够提升运营性能并创造可衡量价值的工程解决方案。
随着他们继续增长，他们正在投资于系统、流程和人才，以加强市场影响力并加速收入增长。
你将负责
作为数字营销 - 潜在客户生成经理，你将负责公司内部需求生成和收入营销系统的管理。
你的重点将包括：
- 构建和优化可扩展的内部潜在客户生成引擎
- 管理和增强 HubSpot 营销中心和销售中心
- 实施和优化营销自动化流程，以提高潜在客户转化率和销售效率
- 与销售团队协作，制定并执行潜在客户评分和分配策略
- 分析营销活动效果，提供数据驱动的优化建议
- 建立和维护潜在客户生命周期管理流程，确保潜在客户得到适当的跟进和转化
- 协助制定和执行品牌推广策略，提升公司在目标市场的知名度和影响力
- 与产品、销售和客户服务团队合作，确保营销内容与公司整体战略一致
- 定期汇报关键指标，如潜在客户数量、转化率、销售线索质量等
查看英文原文
Build the Revenue Engine Behind a Global Industrial Brand
Generating leads is easy.
Building a system that consistently turns technical interest into qualified opportunities, quoting activity, and revenue growth is much harder.
That's exactly what they're looking for.
Our client is seeking a hands-on Digital Marketing - Lead Generation Manager to own and optimize the connection between marketing, sales, engineering, and revenue generation. This is an opportunity for a marketing professional who enjoys building systems, improving accountability, and creating measurable business impact—not simply launching campaigns and reporting on clicks.
If you're passionate about revenue marketing, HubSpot, sales alignment, and transforming data into growth, this role offers the chance to make a significant impact within a growing industrial manufacturing company.
Why This Opportunity Matters
At our client's, marketing is expected to contribute directly to business growth.
They're looking for someone who can create a structured and measurable demand generation engine that moves prospects through the entire customer journey—from initial awareness to qualified opportunity, quoting activity, and recurring revenue.
You'll work closely with Sales, Application Engineering, Design Engineering, and Leadership to ensure every qualified opportunity receives the attention, follow-up, and support required to generate commercial results.
This role is ideal for someone who wants ownership, visibility, and the opportunity to directly influence company growth.
About Our Client
Our client designs and manufactures high-performance mixers and agitators used in industrial process applications around the world. Our customers operate in industries including energy, chemicals, water treatment, mining, and natural resources.
What differentiates us is not simply our equipment—it's our ability to understand customer processes and deliver engineered solutions that improve operational performance and create measurable value.
As they continue to grow, they are investing in the systems, processes, and talent needed to strengthen our market presence and accelerate revenue growth.
What You'll Lead
As Digital Marketing - Lead Generation Manager, you'll take ownership of the company's inbound demand generation and revenue marketing systems.
Your focus will include:
- Building and optimizing a scalable inbound lead generation engine
- Managing and enhancing the HubSpot Marketing Hub and Sales Hub
- Improving lead flow, lifecycle management, and lead quality
- Driving stronger MQL-to-SQL conversion performance
- Supporting quoting activity through better lead nurturing and sales alignment
- Reactivating dormant accounts and strengthening recurring customer revenue
- Creating dashboards, reporting systems, and revenue visibility for leadership
- Managing external marketing agencies and technology vendors
- Establishing accountability and performance measurement across campaigns and initiatives
You'll also play a key role in improving communication and collaboration between Marketing, Sales, Application Engineering, Design Engineering, and Leadership teams.
What Success Looks Like
In this role, success is measured by outcomes—not activity.
You'll know you're making an impact when:
- Marketing-qualified leads consistently convert into sales opportunities
- Lead response times improve
- Quote activity increases from qualified opportunities
- HubSpot data becomes cleaner, more reliable, and more actionable
- Recurring customer revenue grows through account engagement initiatives
- Sales teams demonstrate stronger follow-up discipline
- Leadership gains clear visibility into pipeline and revenue performance
- Marketing investments generate measurable business results
Requirements
Required
- 5+ years of experience in Demand Generation, Revenue Marketing, Marketing Operations, Sales Operations, or Revenue Operations
- Advanced hands-on experience with HubSpot Marketing Hub and Sales Hub
- HubSpot implementation and optimization experience
- Experience developing email campaigns, nurture programs, lead scoring systems, segmentation strategies, and marketing automation workflows
- Experience managing MQL-to-SQL conversion processes in a B2B environment
- Strong CRM management, reporting, and analytics capabilities
- Excellent communication and stakeholder management skills
Preferred
- Experience in industrial manufacturing, engineered products, OEM, process equipment, or technical B2B environments
- Experience integrating HubSpot with ERP systems, quoting tools, or sales automation platforms
- Account-Based Marketing (ABM) experience
- Experience reactivating dormant accounts and driving recurring revenue growth
- Experience leading inside sales teams or supporting sales operations
- Experience leveraging AI tools to improve marketing execution, CRM quality, or sales productivity
- Vendor management experience with agencies and external service providers
What Makes You Successful
- You'll thrive in this role if you're equally comfortable thinking strategically and executing tactically.
- You understand that successful demand generation requires more than campaigns—it requires process discipline, strong systems, sales alignment, and relentless optimization.
- You're highly proficient with HubSpot and enjoy building workflows, dashboards, lead scoring models, lifecycle processes, and automation systems that improve business performance.
- You have experience working in B2B environments and understand how to market technical products, engineered solutions, industrial equipment, or complex services.
- You're analytical, data-driven, and confident working with sales teams to improve lead conversion and revenue outcomes.
- Experience with manufacturing, industrial markets, OEMs, capital equipment, engineered products, or technical sales environments will be highly valued.
Benefits
What's In It For You
- Opportunity to own and shape the company's demand generation strategy
- Direct exposure to leadership and company-wide decision-making
- High visibility and measurable impact on revenue growth
- Collaboration with technical, engineering, and commercial teams
- Opportunity to build scalable systems that influence long-term business success
- Competitive compensation package
- Career growth opportunities within a growing industrial manufacturer
If you're looking for a role where marketing is directly connected to revenue, where systems matter as much as creativity, and where your work will have a visible impact on business performance, we'd love to hear from you.
Apply today and tell us about your experience with demand generation, HubSpot, revenue marketing, and building systems that turn interest into measurable business results.
Originally posted on Himalayas