Brand Marketing – Assistant Manager / Manager
公司是一个远程位置.Firki 是一个年轻的，品味第一饮料品牌，为新一代印度消费者打造了。大胆的风味，可访问价格和强大的地面存在是我们正在建设的核心。我们寻找一个品牌营销助理经理/经理谁想早点进入，拥有并帮助从头开始建立品牌。你会做什么 · 所有和执行跨贸易，零售，数字和地面道的品牌营业举措。·计划和管理新的产品，品味和市场推出从战略到执行。·与销售和分销团队密切合作，制定并执行贸易营销计划，零售商激活，POSM 和可见性倡议。·将品牌战略转化为跨市场的竞选活动和面向消费者沟通。·协调创意，数字，生产和激活伙伴以确保及时实施。·追踪市场趋势，竞争，消费者的行为和贸易反，以确定新机会。·支持营销预算，运动规划和衡量营销效率。·在市场上花时间，了解零售商和消费者层面发生的事情，并把这些学习带回品牌中。· 更多地掌握 Firki 品牌及其增长旅程。我们正在寻找谁的要求 · 35年的经验在品牌营销 /贸易营销 /消费者营销领域。· 在 FMCG 上先前的经验是最好，特别是饮料，食品或其他高频消费类别。· 对贸易营销和一般贸易的强烈了解将是一个显著的优势。· 处理产品推出，市场推出或品牌激活的经验。· 一个人积极主动，好奇心，学习热情和舒适的拥有者。· 能够在快速发展的创业环境中工作，计划迅速转变为执行。· 舒适的跨职能工作包括销售，贸易，创意，数字和运营。· 在品牌进入新市场时开放广泛旅行。· MBA 优先，但强有力的相关经验和潜力更重要。35年的经验受益补偿预期 CTC: ~₹8 LPAN 可根据经验和潜在能力为合适候选人进行谈判。为什么 Firki?这不是一个你简单地保持建立了品牌游戏簿的地方角色。你将获得帮助构建一个机会
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This is a remote position.
Firki | FMCG – BeveragesFirki is a young, flavour-first beverage brand built for the new generation of Indian consumers. Bold flavours, accessible pricing and a strong on-ground presence are at the heart of what we’re building. We’re looking for aBrand Marketing – Assistant Manager / Manager who wants to get in early, take ownership and help build the brand from the ground up.
What You’ll Do
· Own and execute brand marketing initiatives across trade, retail, digital and on-ground channels.
- Plan and manage new product, flavour and market launches from strategy to execution.
- Work closely with sales and distribution teams to develop and execute trade marketing programmes, retailer activations, POSM and visibility initiatives.
- Translate the brand strategy into campaigns and consumer-facing communication across markets.
- Coordinate with creative, digital, production and activation partners to ensure timely execution.
- Track market trends, competition, consumer behaviour and trade feedback to identify new opportunities.
- Support marketing budgets, campaign planning and measurement of marketing effectiveness.
- Spend time in the market, understand what is happening at the retailer and consumer level, and bring those learnings back into the brand.
- Take increasing ownership of the Firki brand and its growth journey.
Requirements
Who We’re Looking For
·
3–5 years of experience in Brand Marketing / Trade Marketing / Consumer Marketing.
- Prior experience in FMCG is preferred, especially beverages, foods or other high-frequency consumer categories.
- Strong understanding oftrade marketing and general trade will be a significant advantage.
- Experience handling product launches, market launches or brand activations.
- Someone who is proactive, curious, eager to learn and comfortable taking ownership.
- Ability to work in a fast-moving, entrepreneurial environment where plans quickly turn into execution.
- Comfortable working across functions including Sales, Trade, Creative, Digital and Operations.
- Open to travel extensively as the brand enters new markets.
- MBA preferred, but strong relevant experience and potential matter more.
Experience
3–5 years
Benefits
Compensation
Expected CTC: ~₹8 LPANegotiable for the right candidate based on experience and potential.
Why Firki?This isn’t a role where you simply maintain an established brand playbook. You’ll get the opportunity to help build one— launching new markets, shaping how the brand shows up in trade, understanding consumers firsthand and playing an active role in taking Firki from an emerging beverage brand to a recognisable FMCG name. We’re looking for someone who wants ownership, exposure and the opportunity to grow with the brand.
Originally posted on Himalayas