创意协调员（承包商）
Creative Coordinator Contractor
我们是谁
Mockingbird 是一个以 DTC 为主打的婴儿用品品牌，以理解当今父母的需求、设计用心的产品以及提供超越期望的客户服务而闻名。在众多传统婴儿品牌中，我们自豪地脱颖而出，为家庭不仅提供更好的产品，还提供更好的整体体验。
我们的旗舰产品是 Single-to-Double 推车，一款日常使用的推车，具有无与伦比的灵活性，并可搭配我们免费的推车配件使用。经过多年的创新设计和工程开发以及深入的消费者测试，我们推出了第二款重要产品——2合1 高脚椅，迅速成为市场上最受欢迎的高脚椅之一。我们的愿景是让家庭在育儿的各个阶段和里程碑中都能依赖 Mockingbird —— 从新生儿到幼儿再到儿童，从第一次散步到第一次进食等等 —— 一个父母无法想象没有它的品牌。
虽然谦逊是我们团队的基因，但我们对父母和顶级婴儿用品专家对我们的产品给予的高度评价感到非常自豪。我们收到了超过 10,000 条五星客户评价，也获得了 Wirecutter、Forbes 和 Babylist 等机构的奖项和推荐，每天都有 Mockingbird 家庭告诉我们我们的产品对他们有多重要（我们甚至有一个专门的 Slack 频道，里面全是这样的截图，比如 这个，这个，和这个）！
作为一支团队，我们务实、独立、富有创业精神，同时也有战略眼光、细致严谨且高度协作。我们对客户非常用心、关心和支持，对我们彼此更是如此。我们对 Mockingbird 已经取得的成绩感到兴奋，但更被我们仍有巨大成长空间的想法所激励。而你，就是实现这一切的关键。
你将负责的工作
作为创意协调员承包商，你的主要职责是帮助创建新的付费社交内容创意，将现有的视频和照片素材编辑成新概念，以帮助我们加快每周新付费社交广告的创作和测试速度。此外，你还将支持整体内容创作流程，包括方案撰写、文案写作、识别可用于付费广告的用户生成内容（UGC），以及一般的项目管理。
这个兼职职位将按小时计费，预计每周投入 15-20 小时。
具体来说，你将：
· 创建付费社交内容 —— 最初这将由
查看英文原文
Who We Are
Mockingbird is a DTC-first baby gear brand known for understanding today’s parents, creating thoughtfully designed products, and providing above & beyond customer service. In a sea of old school baby brands, we’re proud to stand out, offering families not just better products but also a better overall experience.
Our flagship product is ourSingle-to-Double Stroller, an everyday stroller that offers unparalleled flexibility, and can be paired with our complimentary stroller accessories. After years of innovative design & engineering and in-depth consumer testing, we launched our second major product, the2-in-1 High Chair, which rapidly became one of the most popular high chairs on the market. Our vision is for families to be able to rely on Mockingbird through parenting stages and milestones – from newborn to toddler to child, from first strolls to first food and more – a brand parents could never imagine living without.
While humility is in our team’s DNA, we feel extremely proud of how much parents and top baby gear experts alike praise our products. We’ve received over 10,000 5-star customer reviews, we’ve been honored with awards & recommendations from the likes of Wirecutter, Forbes, and Babylist, and we hear from Mockingbird families every day how much our products mean to them (we actually have a whole Slack channel that’s just screenshots likethis,this, andthis)!
As a team, we’re scrappy, independent, and entrepreneurial, while also being strategic, methodical, and highly collaborative. We’re extremely thoughtful, caring, and supportive of our customers, and perhaps even more so of each other. We’re thrilled with how far Mockingbird has already come, but we’re invigorated by the thought of how much room we still have to grow. And that's where you come in…
What You’d Be Doing
As the Creative Coordinator Contractor, your primary responsibility would be to help create new paid social content ideas, editing existing video footage and photos into new concepts, to help us accelerate the volume of new paid social ads we’re creating and testing on a weekly basis. Additionally, you’d be supporting the overall content creation process, which would include brief development, caption writing, identifying UGC to test for paid ads, and general project management.
This part-time role would be billed hourly, with an estimated commitment of 15-20 hours per week.
More specifically, you would:
- Create paid social content – at first this would be driven by briefs provided by the creative/paid teams, but the goal would be for you to eventually take the lead on crafting the briefs once you have a strong understanding of the Mockingbird creative process and approach.
- The expectation is that you would create this content using our extensive library of existing photo and video assets (no need to capture new footage).
- We would anticipate a range of 3-5 briefs per week, with some brief including 2-3 variations of the same concept
- Edit influencer and organic UGC images and videos to get them ready for whitelisting, including making additional variations of the content to maximize its impact on ads, and adjusting to additional specs as needed
- Write paid social ad captions grounded in insights and direction from the paid team
- Regularly monitor organic UGC content being posted about Mockingbird, and recommend new content for paid ads
- Recommend net new ad concepts based on Mockingbird’s content library
- Project manage the overall paid ad creative process including regular communication with internal and external team members, ensuring the process is running smoothly and we’re hitting our creative development goals
- Monitor what other DTC brands are doing across paid and organic, surfacing inspiration that Mockingbird should consider for new ad concepts
- Take part in creative performance meetings and team brainstorms
What We’ll Be Looking For
- A proven content creator who has previously created social content (paid and/or organic) for a B2C brand, with direct, hands on experience of the content editing process
- In-depth knowledge of both Instagram and TikTok from a marketing/creator lens, and knows how to keep a pulse on what’s trending on both platforms
- Experienced in using social editing tools like CapCut and Edits
- Ability to put yourself in the shoes of the target consumer and translate that into a relatable marketing message
- Strong communication and copywriting skills – baby gear is complicated, and you need to be able to create content for parents in a way that’s both relatable and digestible!
- Someone who is both a creative thinker (can create impactful, thumb stopping content), and data-driven (understands how to adjust your approach based on results)
- Organized with high attention to detail
- A self-starter who thrives in a fast-paced, sometimes ambiguous environment
How to Apply
- Submit your resume
- Show us your content creation skills! Provide examples of relevant past content you’ve created in whatever format you prefer -- link to a shared folder, PDF, website, etc.
Originally posted on Himalayas