Marketing Manager
如果你活着，呼吸营销，我们需要谈话。正在寻找一个灵活和多功能的营销人员，谁将负责我们的进口销售道的增长。营销经理的责任包括跟踪和分析广告活动的表现，管理营销预算，并确保所有营销材料符合我们的品牌身份。为了成功在这个角色中，你应该拥有实践经验与网络分析工具，能够把创意想法转化为有效的广告项目。最终，你会帮助我们通过广泛的网上和线下营销道建立和维护强大和一致的品牌。责任 ·制定关于公司的策略和战术，并将合格流量推到我们的门户 ·开展成功的营销活动，从创意到执行实现其实施 ·实验各种有机和付费收购道，如内容创建，内容编辑，每点击竞选，事件管理，宣传，社交媒体，领先生成运动，复制版权，绩效分析 ·为我们的网站和博客制作吸引和转换目标群体的宝贵和引人入胜的内容 ·与关键行业参与者，机构和供应商建立战略关系和合作伙伴 · 准备和监督季度及年度营销预算，并合理分配资金 · 监督和批准从网站标志到硬版小册子以及案例研究的营销材料 · 对营销活动的表现进行测量和报告，了解目标并评估 · 分析消费者行为，根据需求调整电子邮件和广告运动 · 在营销方面具有可证明经验，同时需要学习的潜力和态度 · 确定目标受众以及创造性地设计和领导参与，教育和激励的通道营销活动。· 拥有对网站分析工具的丰富知识 （例如谷歌分析，Hootsuite,WebTrends）· 在设置和优化 Google Adwords 活动方面的经验 · 数字上有素养，舒适地与数字工作，理解指标以及使用电子表格处理数据 · 美学感和热爱伟大的复制品和聪明沟通 · 随时了解在线营销和测量人员最新趋势和最佳实践
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If you live and breathe marketing, we need to talk. Were looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
Responsibilities
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies, and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard-copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
Requirements and skills
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, Hootsuite, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
- BSc/MSc/MBA degree in Marketing or a related field
Originally posted on Himalayas