创意文案策略师
Creative Copy Strategist
关于SH/FT
Shift Paradigm是一家以执行为导向的战略咨询公司，弥合企业战略与技术现实之间的差距。我们与财富500强品牌和新兴领导者合作，解决现代数字营销的固有复杂性。作为Adobe、Salesforce、Optimizely和Braze等全球领先MarTech平台的合作伙伴，我们部署跨数据分析师、营销策略、技术开发、工程和营收运营领域的专家，确保客户的科技栈不仅存在，而且高效运行。
职位描述
Shift正在寻找一位经验丰富的文案策略师，能够架起战略与文案写作之间的桥梁。在这个职位上，你不仅仅是撰写优秀的文案；你将帮助构建驱动成功电子邮件营销活动的战略支柱、内容框架和信息体系。你是一位富有创意的故事讲述者，也是一位数据驱动的思考者，能够领导战略愿景和战术执行。虽然我们有几乎可以在任何地方工作的框架，但此职位需要遵循东海岸工作时间（美国东部时间上午9点至下午5点）。
你将完成的工作
- 定义并开发生命周期和促销电子邮件活动的战略支柱和内容框架。
- 创造连贯的故事叙述，推动客户参与和行动。
- 与创意和策略合作伙伴协作，创建统一、视觉震撼且高度有效的信息。
- 将复杂的客户需求和数据分析转化为可执行的创意策略和内容日历。
- 优先考虑创建符合WCAG标准的可访问性和包容性内容。
- 跟踪电子邮件营销趋势、消费者行为和战略最佳实践。
- 深入理解客户的品牌语气，并在所有活动中成为其倡导者。
- 清晰、自信且有说服力地向内部团队和客户展示战略概念和创意想法。
- 主动识别测试、细分和优化的机会，以提升活动表现。
- 同时管理多个复杂项目、战略路线图和截止日期。
- 识别风险和问题并解决根本原因，必要时进行升级。
- 通常但不总是负责直接下属的管理工作，包括招聘、入职、持续培训、一对一辅导和绩效管理。
你带来的资历
- 8年以上文案撰写、内容策略师或文案策略师的经验，理想情况下在…
查看英文原文
About SH/FT
Shift Paradigm is an execution-led strategic consultancy that bridges the gap between enterprise strategy and technical reality. We partner with Fortune 500 brands and emerging leaders to solve the inherent complexity of modern digital marketing. As partners to the world’s leading MarTech platforms, including Adobe, Salesforce, Optimizely, and Braze, we deploy integrated experts across data analytics, marketing strategy, technology development, engineering, and revenue operations to ensure our clients’ tech stacks don't just exist, but perform.
The Role
Shift is seeking an experienced Copy Strategist who bridges the gap between strategy and copywriting. In this role, you won't just write great copy; you will help architect the strategic pillars, content frameworks, and messaging that drive successful email marketing campaigns. You are a creative storyteller and a data-driven thinker who can lead both the strategic vision and the tactical execution. Though we have a work from almost anywhere framework, this role works east coast hours (9:00 AM – 5:00 PM EST).
What You’ll Accomplish
- Define and develop the strategic pillars and content frameworks for lifecycle and promotional email campaigns.
- Create cohesive storytelling that drives customer engagement and action.
- Collaborate with creative and strategy partners to create unified, visually stunning, and highly effective messaging.
- Translate complex client briefs and data insights into actionable creative strategies and content calendars.
- Prioritize creating accessible, inclusive content that aligns with WCAG standards.
- Stay ahead of the curve on email marketing trends, consumer behavior, and strategic best practices.
- Cultivate a deep understanding of the client’s brand voice, acting as its champion across campaigns.
- Clearly, confidently, and persuasively present strategic concepts and creative ideas to internal teams and clients.
- Proactively identify opportunities for testing, segmentation, and optimization to improve campaign performance.
- Manage multiple complex projects, strategic roadmaps, and deadlines simultaneously.
- Identify risks and issues and troubleshoot the root cause, escalating as appropriate.
- Typically, but not always, manage direct reports including: recruiting, onboarding, ongoing training, 1:1 coaching, and performance management.
What You Bring
- 8+ years of experience as a Copywriter, Content Strategist, or Copy Strategist, ideally within an agency environment.
- Proven experience planning campaign strategies, content pillars, or customer journeys.
- Work demonstrating strategic thinking, conceptual storytelling, and high-performing email copy.
- Experience mentoring, managing, or leading creative and strategic team members.
- Excellent writing and editing skills with a keen eye for both detail.
- Advanced ability to develop, maintain, and optimize content calendars and lifecycle maps.
- Deep experience using data, performance analytics, and post-campaign reports to glean insights and inform future content decisions.
- Strong understanding of email marketing best practices, deliverability considerations, and industry trends.
- Excellent communication, presentation, and client-facing collaboration skills.
- Working knowledge of WCAG as it applies to digital content and email.
- Ability to work effectively in a fast-paced, deadline-driven environment.
- Experience with luxury brands or the Financial Services industry is preferred.
Comp & Benefits
As required by law, SH/FT provides a reasonable range of compensation for roles that may be hired in California, Colorado, Hawaii, New York, New Jersey, or Washington. The salary range for these residents is $110,000 - $120,000. Salary is based on several factors including but not limited to scope of responsibilities, skillset, relevant experience, certifications, and more.
In addition to base salary, SH/FT offers benefits such as medical, dental, vision, STD/LTD, Life/AD&D, Flexible Paid Time Off, and various other ancillary benefits and perks.
We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Candidates must have current U.S.work authorization. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
No relocation assistance can be offered at this time.
All inquiries are held in strict confidence.
Originally posted on Himalayas