市场与数字运营专员
Marketing & Digital Operations Specialist
此职位负责多渠道营销计划，结合创意内容制作、活动管理、客户关系管理监督和行政支持。此职位专注于数字营销、房地产推广、活动支持、线索获取和项目协调。理想的候选人应具备技术能力，富有创造力，注重细节，并能执行战略和运营层面的营销职能。
主要职责
营销策略与活动执行
- 在社交媒体、电子邮件、短信和数字渠道上制定、执行并优化营销活动。
- 为线索获取和品牌曝光建立营销漏斗、落地页和数字活动。
- 分析活动表现，准备报告，并提供可操作的见解以提高投资回报率。
- 监控竞争对手活动，并调整策略以实现最大影响。
社交媒体与数字媒体管理
- 为社交媒体平台（Facebook、Instagram、TikTok、LinkedIn、YouTube）创建和安排内容。
- 制作吸引人的图形、动态图形、短视频和长视频。
- 管理社区互动，回应咨询，并在线上扩大品牌影响力。
- 使用工具如 Canva、CapCut、Premiere、Buffer、Metricool 和 Meta Business Suite。
房地产与活动营销
- 通过数字媒体和线下渠道推广房地产产品和企业活动。
- 协调营销物流、供应商账户、提案和项目时间表。
- 协助展示中心设置、创意方向和活动策划。
- 维护和更新客户数据库（HubSpot、CRM 工具），并管理线索跟进。
客户关系管理、自动化与线索管理
- 维护和优化客户关系管理系统（GHL、HubSpot、kvCore、Brivity、BoldTrail）。
- 建立自动化工作流用于线索培育、日程安排和客户跟进。
- 跟踪和管理销售线索，生成报告，并保持准确的客户记录。
行政与项目支持
- 提供行政支持，包括日程安排、邮件管理、文件整理和任务协调。
- 跟踪行动项，监控项目时间表，管理营销材料。
- 处理与客户、供应商和团队成员的内外部沟通。
协助营销总监/经理进行日常运营和战略计划。
内容与多媒体制作
- 设计数字资产，如信息图表、宣传册、落地页和促销材料。
- 编辑和制作视频内容。
查看英文原文
This role drives multi-channel marketing initiatives, blending creative content production, campaign management, CRM oversight, and administrative support. This role focuses on digital marketing, real estate promotion, event support, lead generation, and project coordination. The ideal candidate is tech-savvy, creative, detail-oriented, and capable of executing both strategic and operational marketing functions.
Key Responsibilities
Marketing Strategy & Campaign Execution
- Develop, execute, and optimize marketing campaigns across social media, email, SMS, and digital channels.
- Build marketing funnels, landing pages, and digital campaigns for lead generation and brand visibility.
- Analyze campaign performance, prepare reports, and provide actionable insights to improve ROI.
- Monitor competitor activities and adjust strategies for maximum impact.
Social Media & Digital Media Management
- Create and schedule content for social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube).
- Produce engaging graphics, motion graphics, short-form and long-form videos.
- Manage community engagement, respond to inquiries, and grow brand presence online.
- Utilize tools like Canva, CapCut, Premiere, Buffer, Metricool, and Meta Business Suite.
Real Estate & Event Marketing
- Promote real estate products and corporate events through digital media and offline channels.
- Coordinate marketing logistics, vendor accounts, proposals, and project timelines.
- Assist with presentation center setup, creative direction, and event planning.
- Maintain and update customer databases (HubSpot, CRM tools) and manage lead follow-ups.
CRM, Automation & Lead Management
- Maintain and optimize CRM systems (GHL, HubSpot, kvCore, Brivity, BoldTrail).
- Build automated workflows for lead nurturing, scheduling, and client follow-ups.
- Track and manage sales leads, generate reports, and maintain accurate client records.
Administrative & Project Support
- Provide administrative support including scheduling, email management, file organization, and task coordination.
- Track action items, monitor project timelines, and manage marketing materials.
- Handle inbound/outbound communications with clients, vendors, and team members.
- Support marketing directors/managers in daily operations and strategic initiatives.
Content & Multimedia Production
- Design digital assets such as infographics, brochures, landing pages, and promotional materials.
- Edit and produce videos for campaigns, courses, or social media channels.
- Develop online courses or e-learning materials if needed (Kajabi, Teachable, Thinkific).
Skills, Knowledge and Expertise
Required Skills
- Digital Marketing Strategy & Campaign Management
- Social Media Management & Content Creation
- Email/SMS Marketing & Automation
- Paid Ads (Meta Business Suite, Google Ads)
- Funnel & Landing Page Development
- Real Estate Marketing & Event Coordination
- CRM Management & Lead Nurturing
- Reporting & Data Analysis
- Administrative Support & Project Coordination
Tools & Platforms
- Design & Video: Canva, Photoshop, Premiere, CapCut, Descript
- Social Media & Scheduling: Meta Business Suite, Buffer, Metricool
- CRM & Automation: GoHighLevel, HubSpot, kvCore, Brivity, BoldTrail, Monday.com, ActiveCampaign
- Web & Funnels: WordPress, Wix, Kajabi, ClickFunnels
- Email Marketing: CRM-native email tools, BeeFree, Gmail
- Admin Tools: Google Workspace, Microsoft Office, Slack, Zoom, JIRA, Confluence
Soft Skills
- Creative Thinking & Vision
- Strong Communication & Public Speaking
- Client-Focused & Relationship Building
- Project Coordination & Time Management
- Detail-Oriented & Highly Organized
- Adaptable & Proactive in Fast-Paced Environments
- Team Leadership & Collaboration
Benefits
- Above market salary
- HMO on Day 1 for principal and two dependents
- Government-mandated benefits
- Performance-based Incentives
- Quarterly Company Events
- 1,000 PHP De Minimis
- Equipment and software provided
Originally posted on Himalayas