高级市场开发经理 - GI和外科创新
Senior Market Development Manager- GI and Endo-surgical Innovation
我们从一个简单的想法开始:如果手术可以更微创,恢复更不痛苦会怎样?近30年后,这个问题仍然推动着Intuitive所做的每一件事。作为机器人辅助手术和微创护理领域的全球领导者,我们的技术——如达芬奇手术系统和Ion——已经改变了全球数百万患者接受治疗的方式。
我们是一支由工程师、临床医生和创新者组成的团队,共同致力于让手术更智能、更安全、更人性化。每天,我们的工作帮助医疗团队以更高的精度进行操作,使患者更快康复,从而改善全球的治疗结果。
我们解决的问题需要创造力、严谨性和协作精神。这项工作充满挑战,但意义深远——因为每一次改进都可能改变一个人的生活。
如果你准备好为比自己更大的目标做出贡献,并帮助变革医疗健康的未来,你将在这里找到自己的使命。
职位主要职责
高级市场发展经理是新适应症、客户群体、市场和平台的对外商业领导者,从产品开发到早期商业化全程参与。该职位负责制定早期市场进入策略,验证产品与市场的匹配度,确保商业视角影响前期决策,并建立未来Intuitive产品成功推出所需的市场基础设施。该职位将专注于胃肠道和内窥镜手术创新。
该职位深度融入工程、产品、临床、监管、市场准入和企业战略团队,涵盖现有业务单元和未来发展方向,作为跨职能论坛中的商业核心,并将市场洞察嵌入产品、临床证据和市场准入路线图中。成功需要在外部市场和内部开发流程中具备同等的熟练度和信任度。
高级市场发展经理直接与医生、医院高管、保险公司和社会组织合作,识别未满足的需求并塑造临床和商业策略。当市场需要被创造而非夺取时,该职位负责设计策略,改变患者路径、转诊模式和临床观念,以释放需求并加速商业成功。
关键工作职责(该职位预期执行的具体职责和任务。其他工作职责可能根据情况确定)
查看英文原文
It started with a simple idea: what if surgery could be less invasive and recovery less painful? Nearly 30 years later, that question still fuels everything we do at Intuitive. As a global leader in robotic-assisted surgery and minimally invasive care, our technologies—like the da Vinci surgical system and Ion—have transformed how care is delivered for millions of patients worldwide.
We’re a team of engineers, clinicians, and innovators united by one purpose: to make surgery smarter, safer, and more human. Every day, our work helps care teams perform with greater precision and patients recover faster, improving outcomes around the world.
The problems we solve demand creativity, rigor, and collaboration. The work is challenging, but deeply meaningful—because every improvement we make has the potential to change a life.
If you’re ready to contribute to something bigger than yourself and help transform the future of healthcare, you’ll find your purpose here.
Primary Function of Position
The Senior Market Development Manager is a market-facing commercial leader for new indications, customer bases, markets and platforms — operating across the full spectrum from product development through early commercialization. This role builds early go-to-market strategy, validates product market fit, ensures the commercial perspective informs upstream decisions, and builds the market infrastructure required for successful future Intuitive launches. This individual will focus on GI and endosurgical innovation.
This role is deeply integrated with engineering, product, clinical, regulatory, market access and corporate strategy teams in both existing business units and future forward— serving as the commercial anchor in cross-functional forums and embedding market insight into product, clinical evidence, and market access roadmaps. Success requires equal fluency and trust in the external market and the internal development cycle.
The Senior Market Development Manager works directly with physicians, hospital executives, payers, and societies to identify unmet needs and shape clinical and commercial strategy. Where markets must be created rather than captured, this role is tasked with designing strategies to shift patient pathways, referral patterns, and clinical beliefs to unlock demand and accelerate commercial success.
Essential Job Duties (Specific responsibilities and tasks an individual would be expected to perform in the role. Additional job duties may be determined by functional people manager)
· Serve as market-facing commercial lead throughout the upstream development cycle; bring commercial guidance to inform strategy and optimize launch success
- Refine product market fit with market insight
- Generate deep market, customer, and clinical insights; translate into actionable product and commercial recommendations aligned with the largest unmet clinical needs
- Partner with engineering, product, clinical, and corporate strategy teams to define and execute go-to-market strategy from product development through early commercialization; serve as the commercial anchor in cross-functional forums and influence product roadmap and prioritization
- Identify and engage KOLs, society leadership, and key stakeholders to shape market entry, build pre-market advocacy, and market seeding priming early adoption
- Support clinical and economic evidence-building to enable market access, value articulation, and regulatory/ reimbursement strategy; support transfer into ROI and economic value models
- Understand existing commercial strategy and ways of working across Intuitive- find opportunities to leverage existing expertise to accelerate adoption in new domains.
- Develop market creation strategies where skillsets are not transferable— design approaches to change patient referral pathways, shift clinical beliefs and behaviors, and build demand in spaces where historic strategic success may be less transferable
- Originate and develop creative market entry strategies for new clinical spaces — write the playbook for indications where no established commercial model exists
- Synthesize complex inputs into clear strategic recommendations for senior leadership
- Develop commercialization strategy for new indications, including salesforce structure, go-to-market model, pricing, territory design, and sales incentive plan frameworks
Required Skills and Experience:
· 10 years of experience in Sales, Marketing, Strategy, or Market Development in MedTech
- Prior leadership experience required, including direct or matrixed leadership
- Demonstrated success operating in early-stage, ambiguous, or emerging market environments
- Capacity to rapidly upskill in clinical and technical knowledge base
- Experience building and executing go to market/ market creation strategy
- Proven ability to influence cross-functional teams without formal authority
- Experience building and leveraging KOL, society, and executive-level relationships
- Strong analytical, communication and executive presentation skills
- Ability to identify trends, distill themes, and translate customer preference to strategic priorities
- Familiarity with clinical pathways, hospital economics, capital strategy, and enterprise decision-making
Required Education and Training:
· Bachelor’s degree required
Working Conditions:
· Global travel required
Preferred Skills and Experience:
· GI experience
- Exposure to early product development, market shaping, or pre-launch commercialization working with engineers
- Experience with surgical and/or endoscopic procedures preferred
- Strategic clinical and reimbursement experience; payer fluency
- Global or international experience
Due to the nature of our business and the role, please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19. Details can vary by role.
Intuitive is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.
Mandatory Notices
U.S. Export Controls Disclaimer: In accordance with the U.S. Export Administration Regulations (15 CFR §743.13(b)), some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employees
who are nationals from countries currently on embargo or sanctions status.
Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the government’s licensing process can take 3 to 6+ months) or (ii) implement a Technology Control Plan (“TCP”) (note: typically adds 2 weeks to the hiring process).
For any Intuitive role subject to export controls, final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employee’s
start date, which may or may not be flexible, and within a timeframe that does not unreasonably impede the hiring need. If applicable, candidates will be notified and instructed on any requirements for these purposes.
We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.
This position may be filled at a different job level than listed here depending on
business need and/or on the selected candidate’s experience, knowledge and skills.
Compensation will be based primarily on the job level at which the role is filled and the
candidate’s qualifications, consistent with applicable law.
Accommodation & Accessibility Notice:
Intuitive is committed to providing reasonable accommodations to qualified individuals with disabilities. If you require assistance or an accommodation during any part of the application or interview process, please contact People Services at HRHelpNow@intusurg.com.
We provide market-competitive compensation packages, inclusive of base pay, incentives, benefits, and equity. It would not be typical for someone to be hired at the top end of range for the role, as actual pay will be determined based on several factors, including experience, skills, and qualifications. The target base compensation ranges are listed.