项目员工，数字内容发布 – NBA应用、NBA.com
Project Employee, Digital Content Publishing – NBA App, NBA.com
工作方式：远程办公
这是一个临时职位，预计持续时间不超过10个月。
职位概述：
该职位负责在NBA的数字渠道上发布和编程内容，包括NBA应用（移动设备和连接设备）、NBA.com、新闻通讯、推送通知等。您必须是热爱NBA的粉丝，有在高水平上使用编辑判断的经验，并且是经验丰富的数字产品用户，了解对篮球粉丝来说哪种内容体验最有效。
主要职责：
- 使用文字、精选和叙述等多种形式创作世界级的故事，提升视觉（视频、图片、图表）内容
- 快速精选围绕NBA的热门社交媒体、新闻和媒体内容，并从中制作引人入胜的新闻内容
- 在NBA应用和NBA.com中构建、发布和编程垂直故事，重点围绕比赛和与比赛相关的内容。内容来源包括视频、照片、文字和图表
- 为垂直故事撰写文案，以及在NBA数字渠道上的视频、文章和特色位置的标题和描述。必须能够遵循混合的AP和NBA风格指南
- 与不同任务的团队成员进行沟通。必须知道何时提问、保持参与以及何时在特定责任上主动领导
- 与社交与数字内容团队成员合作，创建在各个数字平台上引起粉丝共鸣的以粉丝为中心的内容。内容可以是垂直视频故事、编辑文章、照片、图表、统计数据等
- 运用编辑判断力，确定内容在NBA应用和NBA.com上的发布时机、方式和位置。编程决策应基于数据和对NBA粉丝在其数字渠道上需求的深入理解
- 与内容创作团队紧密合作，确保视频主导的NBA应用连接设备和移动体验为各自平台的用户提供合适的内容
- 对NBA应用用户进行分段、构建和发布推送通知
- 通过在整个赛季中推广NBA联赛通行证和NBA ID活动，支持NBA的直接面向消费者计划
- 研究并引入新的内容想法，积极参与内容策划
所需技能/知识：
- 理想情况下，您曾在其他体育或媒体品牌工作过。可以包括大学数字和/或社交媒体经验
查看英文原文
WORK OPTION: RemoteThis is a temporary position with an expected duration not to exceed (10) months.
Position Summary:
This position is responsible for publishing and programming content within the NBA’s digital channels, including the NBA App (mobile & connected devices), NBA.com, newsletters, push notifications and more. You must be a passionate fan of the NBA, have experience using editorial judgement at a high level and be an experienced digital product consumer, knowing what content experience works best for a basketball fan.
Major Responsibilities:
- Creating world-class storytelling in a variety of formats, using text, curation and narrative to uplift visual (video, image, graphic) content
- Curating trending social, news and media content around the NBA quickly, and producing compelling news content from it
- Building, publishing and programming vertical stories within the NBA App and NBA.com with a primary focus around games and game-related content. Content sourced will be videos, photos, text and graphics
- Writing copy for vertical stories, as well as titles & descriptions on videos, articles and featured placements across NBA digital channels. Must be able to follow blended AP and NBA style guides
- Communicating with team members across various assignments. Must know when to ask questions, be engaged and when to take the lead on specific responsibilities
- Work with members of the Social & Digital Content Team to create fan-centric content that resonates across digital platforms. Content can be vertical video stories, editorial articles, photos, graphics, statistical or more
- Using editorial judgment to identify where, how and when content should be programmed on the NBA App and NBA.com. Programming decisions should be rooted in data and a firm understanding of what NBA fans want from their digital channels
- Working closely with the Content Creation team to ensure the video-centric NBA App connected device and mobile experiences have the right content for the respective platform consumers
- Segmenting, building and publishing push notifications for NBA App users
- Supporting the NBA’s direct-to-consumer initiatives by promoting NBA League Pass and NBA ID campaigns throughout the season
- Researching and introducing new content ideas and actively participating in content planning
Required Skills/Knowledge:
- Ideally, you have experience working for another sports or media brand. Can include collegiate digital and/or social channels.
- Deeply knowledgeable and passionate about the game of basketball and the NBA, including players, coaches, and teams. You can go beyond naming a favorite player to telling us the most important storylines to watch.
- Previous experience in journalism or related field where working on deadline and editorial judgment were traits needed to succeed. Strong written skills are required, as you’ll need that for headline writing, push notifications, or text-based content (vertical stories, articles)
- Must have previous experience publishing within a Content Management System with WordPress and Story Teller being preferred
- Must know how to build and send push notifications for the NBA App. Having worked within Braze is preferred
- Strong communication skills are critical - especially for a remote position. You must be able to communicate with the rest of the team, other members of the department, and third-party partners on a nightly basis
- Knowledge of basketball analytics and the rules of the game is key
- Willingness to work on projects when asked and provide creative content solutions when called upon
- Understanding of digital and social media trends - know how people are consuming content and how that could apply to an NBA platform
Education:
Bachelor's degree in English, Journalism, Communications or related field preferred.
Salary Range:
$2,307.69/Biweekly
Job Posting Title:
ProjectEmployees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical; short-term disability; mental health coaching/therapy; and sick time.
Eligibility Note: Not all positions are eligible for these benefits; eligibility may vary by role.
We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.
The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.
Originally posted on Himalayas