数字策略师
Digital Strategist
这是一个远程职位。
我们的客户正在寻找一名数字策略师加入他们充满活力的团队。我们的客户是一家领先的数字营销机构，近年来因其创新的营销活动和在法律服务领域的显著增长而受到认可。
职位描述
职责
· 制定并执行与客户目标和目标受众一致的全面内容和SEO策略，以提高搜索引擎排名。
- 优化高质量、关键词丰富的内容以获得更好的自然可见性，包括标题、元标题、描述和替代文本等页面元素。
- 管理和维护内容日历，确保内容按时发布。
- 通过了解客户需求并提供战略指导来建立和维持良好的客户关系。
- 与他们的数字策略总监和写作团队紧密合作，确保内容表现目标得以实现。
- 与SEO专家合作，推荐并实施技术和策略性的网站改进。
- 持续进行关键词研究、分析，并将其整合到内容计划中。
- 进行全面的网站审计，以识别改进区域和潜在问题。
- 设定可衡量的目标，以展示营销活动的效果和投资回报率。
- 跟踪、分析并报告内容表现和网站指标，以识别趋势并优化策略。
- 与跨职能团队成员保持清晰高效的沟通，以对齐项目目标。
- 关注内容营销和SEO领域的最新行业趋势和最佳实践。
要求
· 传播学、市场营销或相关领域的学士学位；同等专业经验将被考虑。
- 至少5年的SEO策略和内容营销专业经验。
- 熟悉WordPress或其他类似的内容管理系统。
- 具有现代SEO技术与原则的扎实理解。
- 具备使用标准工具如Google Analytics、Google Search Console、Screaming Frog和Semrush的实际经验。
- 有展示以往活动和客户成功案例的作品集。
- 有使用项目管理软件来组织内容日历和工作流程的经验。
资格
· 一位能够在远程工作环境中茁壮成长的自我驱动者。
- 具备出色的书面和口头沟通能力。
- 能够熟练使用各种数字工具和平台。
查看英文原文
This is a remote position.
Our client is looking for a Digital Strategistto join their dynamic team. Our client is a leading digital marketing agency that has been recognized for its innovative campaigns and significant growth in the legal services sector over the past several years.
Job DescriptionResponsibilities
· Develop and execute comprehensive content and SEO strategies aligned with client objectives and target audiences to enhance search engine rankings.
- Optimize high-quality, keyword-rich content for superior organic visibility, including on-page elements like headlines, meta titles, descriptions, and alt tags.
- Manage and maintain a content calendar to guarantee consistent and timely content publication.
- Cultivate and sustain strong client relationships by understanding their needs and offering strategic guidance.
- Collaborate closely with their Director of Digital Strategy and the writing team to ensure content performance goals are met.
- Partner with SEO Specialists to recommend and implement technical and strategic site improvements.
- Conduct ongoing keyword research, analysis, and integration into content plans.
- Perform comprehensive website audits to identify areas for improvement and potential issues.
- Establish measurable goals to demonstrate the effectiveness and ROI of marketing initiatives.
- Track, analyze, and report on content performance and website metrics to identify trends and optimize strategies.
- Maintain clear and efficient communication with cross-functional team members to align on project goals.
- Stay current with the latest industry trends and best practices in content marketing and SEO.
Requirements
· Bachelor’s degree in Communications, Marketing, or a related field; equivalent professional experience will be considered.
- Minimum of 5 years of professional experience in SEO strategy and content marketing.
- Familiarity with WordPress or similar content management systems.
- Proven, solid understanding of modern SEO techniques and principles.
- Hands-on experience with industry-standard tools like Google Analytics, Google Search Console, Screaming Frog, and Semrush.
- A portfolio demonstrating proven success with previous campaigns and clients.
- Experience using project management software to organize content calendars and workflows.
Qualifications
· A self-motivated individual who thrives in a remote work environment.
- Possesses excellent written and oral communication skills.
- Ability to distill and explain complex topics effectively to team members and clients.
- Understands how different digital marketing tactics interact and impact each other.
- A creative and proactive thinker who can make strategic recommendations to improve client outcomes.
- Experience working within the legal industry or with law firm clients is a significant advantage.
- Ability to collaborate with internal and external stakeholders to define website functionality and offer creative solutions for enhancements.
Benefits
- Full-time
- 100% remote position.
- They offer a competitive compensation package and the opportunity to work with a diverse portfolio of clients in a collaborative, forward-thinking environment.
Originally posted on Himalayas