市场与传播副总裁
AVP, Marketing & Communications
我们是谁以及我们做什么：
在Radiology Partners（RP），我们的品牌决定了放射科医生选择建立职业生涯的地方，也决定了转诊医生信任的诊所，以及合作伙伴医院和医疗系统选择的放射科服务。作为营销与传播副总裁（AVP），您将负责RP品牌家族的核心领导工作，包括RP临床服务和Mosaic临床技术。您将对品牌战略、架构、定位和形象负责，以增强我们的声誉并推进我们的增长重点。
营销与传播部门包括关键职能，包括品牌管理、品牌体验和数字营销。此职位将为每个职能设定策略、目标和质量标准。您将成为临床、运营、产品、技术、增长团队的可信赖伙伴，并与战略传播团队紧密合作，确保我们所说、所呈现和人们的体验都讲述同一个故事。在放射学领域，可信度首先来自于医生的认可。此职位的合适人选既能赢得放射科医生负责人信任，也能向高级管理人员展示品牌路线图，并热衷于打造持久的事物。
营销与传播副总裁 - 职位概要：
- 作为RP品牌、传播、营销和数字工作的核心领导者，负责全面开发、整合和执行一系列规划与实施活动，以支持RP及其领导层的战略方向和定位。
- 为负责RP品牌、传播、营销和数字体验活动的内部团队和外部团队/供应商提供日常领导。
- 与通讯与健康政策首席医学官建立双人协作关系，并领导和推动品牌体验医生支持委员会。
- 培养RP的组织声音，领导全面的传播和营销策略，确保所有受众渠道都能接受并反映RP品牌的本质，并且各种方式（自有媒体、获得媒体、多媒体、社交媒体、营销传播、广告、内部传播和危机传播）能够有效整合、高效产出并专注于推动成果。
- 为诊所负责人、医生提供领导力和咨询服务
查看英文原文
WHO WE ARE AND WHAT WE DO:
At Radiology Partners (RP), our brand shapes where radiologists choose to build their careers, which practice referring physicians trust and which partner hospitals and health systems choose for radiology services. As AVP, Marketing and Communications, you will be the central leader for RP’s family of brands, including RP Clinical Services and Mosaic Clinical Technologies. You will be accountable for the brand strategy, architecture, positioning and identity that strengthen our reputation and advance our growth priorities.
Marketing and Communications is comprised of key functions, including Brand Management, Brand Experience and Digital Marketing. This role helps set the strategy, goals and quality standards for each function. You will be a trusted partner to clinical, operational, product, technology, growth, and you will work hand in hand with the Strategic Communications team so that what we say, how we look and how people experience RP all tell the same story. In radiology, credibility is earned with physicians first. The right person for this role is as comfortable earning the trust of a radiologist practice leader as they are presenting a brand roadmap to senior executives and is energized by building something that lasts.
AVP, MARKETING & COMMUNICATIONS - POSITION SUMMARY:
- Serve as the central leader for RP’s brand, communications, marketing and digital efforts, responsible for holistic development, integration and execution of a broad range of planning and implementation activities to support the strategic direction and positioning of RP and its leadership.
- Provide day-to-day leadership for internal teammates and external teams/vendors responsible for the development of brand, communications, marketing and digital experience activities on behalf of RP.
- Serve in a dyad relationship with the Associate Chief Medical Officer for Communications and Health Policy, and lead and facilitate the Brand Experience Physician Support Board.
- Cultivate RP’s organizational voice and lead holistic communications and marketing strategy to ensure all audience channels embrace and reflect the essence of the RP brand and that modalities (owned media, earned media, multimedia, social media, marketing communications, advertising, internal communications and crisis communications) are integrated effectively, produced efficiently and focused on driving results.
- Provide leadership and consultation for practice leaders, physicians and teammates to develop internal and external communications and marketing strategies to support positive brand experiences, teammate engagement, change management and crisis management.
- Identify internal and external communications, content and marketing opportunities and solutions, and define and execute appropriate strategies to support them, including challenges and emerging issues related to brand and reputational risk.
- Establish and manage outside partnerships with communications, PR, marketing, brand agencies and consultants and lead all PR and media efforts including press releases, media pitches, media inquiries, media resources and crisis communications.
DESIRED PROFESSIONAL SKILLS AND EXPERIENCE:
- A bachelor’s degree in marketing, communications, business or a related field, or an equivalent combination of education and experience.
- Significant, progressive experience in brand management and marketing, typically 12+ years, including at least 5 years of people leadership.
- A track record of success in healthcare and/or technology organizations
- Demonstrated experience launching new brands and revitalizing established ones.
- Experience leading brand strategy, governance and integrated brand activation in a complex organization with many stakeholders.
- Experience partnering with creative and brand agencies and managing budgets, timelines and quality across multiple initiatives at once.
- Experience in radiology, medical imaging, physician practice, health system or health technology marketing, especially marketing to physicians.
- Experience bringing AI-enabled or other technology offerings to market alongside clinical services.
- Experience managing a complex family of brands, whether across international markets or by bringing acquired or local brands into one architecture.
FOR MORE INFORMATION:
AVP- Marketing and Communications
WHY RADIOLOGY PARTNERS:
- Competitive Benefits package – Eligibility starts the month after hire, with tiered options to choose from.
- Compensation Reviews, Career Growth Opportunities
- Flexible Remote Schedules - Nashville, TN Preferred
- Generous PTO Plans and Paid Holidays
- Proudly Certified as a Great Place to Work for Five Consecutive Years
COMPENSATION: The salary range for this position is $165,000-$200,000. Final determinations may vary based on several factors including but not limited to education, work experience, certifications, geographic location etc. This role is also eligible for an annual discretionary bonus. In addition to this range, Radiology Partners offers competitive total rewards packages, which include health & wellness coverage options, 401k benefits, and a broad range of other benefits such as family planning and telehealth (all benefits are subject to eligibility requirements).
Radiology Partners is an equal opportunity employer. RP is committed to being an inclusive, safe and welcoming environment where everyone has equal access and equitable resources to reach their full potential. We are united by our Mission to Transform Radiology and in turn have an important impact on the patients we serve and the healthcare system overall. We hold that diversity is a key source of strength from which we will build a practice culture that is inclusive for all. Our goal is to empower and engage the voice of every teammate to promote awareness, compassion and a healthy respect for differences.
CCPA Notice: When you submit a job application or resume, you are providing the Practice with the following categories of personal information that the Practice will use for the purpose of evaluating your candidacy for employment: (1) Personal Identifiers; and (2) Education and Employment History.
Radiology Partners participates in E-verify.
Beware of Fraudulent Messages: Radiology Partners will never request payment, banking or other financial information in exchange for interviews or as part of the hiring process. Additionally, we will not send checks for deposit into your bank account at any stage of recruitment. All communication during the interview and hiring process should come from an email address ending in “@radpartners.com.” If you suspect you are receiving a fraudulent job offer or solicitation from Radiology Partners or one of our local practices, please email to notify our team.
Originally posted on Himalayas