Creative Marketing Specialist
职位简介：在营销经理的直接监督下，创意营销专家负责开发和管理 Native Forward Scholars Fund 视觉品牌，创意资产，网站内容，数字广告和营销分析。该职位结合了创意设计，数字营销，网站管理和数据分析，以加强 Native Forwards 在印刷和数字频道中的可见性，参与度和组织影响。创意营业专家领导着品牌材料和活动资产的开发；管理网站更新，SEO 和答案引擎优化 (AEO) 努力；支持付费数字广告；监视营销业绩；并将组织数据和故事转化为令人信服的视觉通信。该职位与营销经理，公关和数字营销专家，内部部门，承包商和供应商合作以确保营销举措是战略性的，一致的，可访问的，以及结果驱动的。基本责任：· 领导创意设计和品牌执行组织活动，广告，出版物，演讲，社交媒体，行政通信，事件，筹款计划和其他印刷和数字营销材料，同时确保 Native Forward 的视觉身份和品牌标准的一致应用。·构想并开发包括图形，数字广告，社交媒体资产，视频，动画图片，信息图，摄影选择以及促进组织优先事项和观众参与的支持后盾。· 管理和维护 Native Forward 的网站，包括设计和更新网页，竞选和活动登陆页面，网站表格，图像，数字资产和内容，同时监测功能，可访问性，用户体验和整体品牌一致性。· 领导网站优化努力，包括搜索引擎优化 (SEO),答案引擎优化的 (AEO),关键字策略，元数据，alt 文本，链接，可读性，技术优化以及数字排名性能以提高组织的可见性和发现能力。·支持和执行付费的数字广告战略，包括谷歌广告，显示广告，重销，付费社交媒体和增强内容；进行观众和关键字研究，建立运动结构，监测绩效和回。
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Position Summary:
Under the direct supervision of the Marketing Manager, the Creative Marketing Specialist is responsible for developing and managing Native Forward Scholars Fund’s visual brand, creative assets, website content, digital advertising, and marketing analytics. This position combines creative design, digital marketing, website management, and data analysis to strengthen Native Forward’s visibility, engagement, and organizational impact across print and digital channels.
The Creative Marketing Specialist leads the development of branded materials and campaign assets; manages website updates, SEO and Answer Engine Optimization (AEO) efforts; supports paid digital advertising; monitors marketing performance; and translates organizational data and stories into compelling visual communications. The position works collaboratively with the Marketing Manager, PR & Digital Marketing Specialist, internal departments, contractors, and vendors to ensure marketing initiatives are strategic, consistent, accessible, and results driven.
Essential Duties & Responsibilities:
· Lead creative design and brand execution for organizational campaigns, advertisements, publications, presentations, social media, executive communications, events, fundraising initiatives, and other print and digital marketing materials while ensuring consistent application of Native Forward’s visual identity and brand standards.
· Conceptualize and develop campaign creative, including graphics, digital advertisements, social media assets, videos, motion graphics, infographics, photography selections, and supporting collateral that advance organizational priorities and audience engagement.
· Manage and maintain Native Forward’s website, including designing and updating webpages, campaign and event landing pages, website forms, images, digital assets, and content while monitoring functionality, accessibility, user experience, and overall brand consistency.
· Lead website optimization efforts, including Search Engine Optimization (SEO), Answer Engine Optimization (AEO), keyword strategy, metadata, alt text, linking, readability, technical optimization, and digital ranking performance to increase organizational visibility and discoverability.
· Support and execute paid digital advertising strategies, including Google Ads, display advertising, remarketing, paid social media, and boosted content; conduct audience and keyword research, establish campaign structures, monitor performance, and recommend optimization based on results.
· Monitor and analyze marketing performance across campaigns, social media, website traffic, advertising, SEO/AEO, media placements, and other digital channels; track established KPIs and benchmarks and prepare regular reports and strategic recommendations for the Marketing Manager and leadership.
· Lead creative production and vendor coordination for printed and digital materials, including preparing production-ready files, reviewing proofs, managing specifications and timelines, and coordinating with printers, advertising partners, photographers, videographers, and other vendors as needed.
· Manage the development and production of the organization’s Annual Report, including creative direction, data and content collection, storytelling, layout and design, graphics and infographics, production files, printing, digital publication, distribution support, and performance evaluation.
· Maintain organized libraries of approved creative assets, including graphics, photography, video, templates, website assets, organizational statistics, and other marketing resources to support efficient and consistent department-wide use.
· Support annual and ongoing marketing planning by analyzing performance trends, researching emerging digital and creative best practices, monitoring peer organizations and industry trends, identifying opportunities for increased visibility, and recommending improvements to marketing strategies and tactics.
· Collaborate across the organization and with external partners to translate programmatic, fundraising, scholarship, executive, and organizational priorities into effective visual and digital communications while managing multiple projects, deadlines, and competing priorities.
· Maintains strict student confidentiality and compliance with the Family Education Right to Privacy Act.
· Embodies Native Forward Core Values and promotes the Native Forward organization, staff, and programs, in a positive and professional manner.
· Contributes to team effort and accomplishes related results.
· Perform other duties as required.
Salary: $59,339-$75,216 per yearOriginally posted on Himalayas