数字营销履行专员
Digital Marketing Fulfillment Specialist
职位类型：全职 | 远程办公
工作时间：美国工作时间
职位简介
我们正在寻找一名数字营销执行专员，负责管理一系列本地服务业务客户的实际数字营销执行工作。您将专注于谷歌商业资料、本地SEO、WordPress优化、引用信息、评论、内容以及绩效报告。
此职位适合一位注重细节、熟悉遵循既定标准操作流程，并能独立管理多个客户账户而不影响质量的人选。
主要职责
谷歌商业资料管理
- 管理并优化本地服务企业的谷歌商业资料。
- 通过分类、照片、帖子、问答和持续优化提升展示效果。
- 监控GBP表现并识别改进机会。
页面SEO与WordPress
- 在WordPress中直接实施页面SEO更新。
- 优化元数据、标题、内部链接和网站内容。
- 准确且独立地遵循既定的SEO标准操作流程。
关键词研究与内容
- 进行本地关键词研究以支持SEO和内容策略。
- 使用AI辅助工具撰写和优化内容。
- 确保内容准确、有用、自然并针对本地搜索进行优化。
本地引用与评论
- 在相关目录中建立并维护准确的本地引用信息。
- 监控客户评论并适时回应。
- 及时识别并标记声誉问题。
绩效跟踪与报告
- 使用Google Search Console和Google Analytics监控表现。
- 跟踪排名、流量、参与度和其他相关指标。
- 识别有意义的洞察并清晰传达。
多客户执行
- 在多个客户账户上管理SEO和营销交付物。
- 跟踪截止日期并保持任务队列的有序。
- 在整个客户组合中持续提供准确、高质量的工作。
所需经验与技能
- 2年以上本地SEO实际经验，最好有本地服务企业经验。
- 有在家政服务、医疗、法律或类似本地企业工作的经验。
- 熟练管理并优化谷歌商业资料。
- 有本地引用建设及评论管理经验。
- 熟悉在WordPress中独立工作。
- 对页面SEO有深入了解，包括元数据、标题、内部链接和内容优化。
查看英文原文
Position Type: Full-Time | Remote
Working Hours: U.S. Business Hours
About the Role
We’re looking for a Digital Marketing Fulfillment Specialist to manage hands-on digital marketing execution for a portfolio of local service business clients. You’ll focus on Google Business Profiles, local SEO, WordPress optimization, citations, reviews, content, and performance reporting.
This role is ideal for someone who is detail-oriented, comfortable following established SOPs, and able to independently manage multiple client accounts without sacrificing quality.
Key Responsibilities
Google Business Profile Management
- Manage and optimize Google Business Profiles for local service businesses.
- Improve listings through categories, photos, posts, Q&A, and ongoing optimization.
- Monitor GBP performance and identify opportunities for improvement.
On-Page SEO & WordPress
- Implement on-page SEO updates directly in WordPress.
- Optimize metadata, headings, internal links, and website content.
- Follow established SEO SOPs accurately and independently.
Keyword Research & Content
- Conduct local keyword research to support SEO and content strategies.
- Use AI-assisted tools to draft and refine content.
- Ensure content is accurate, useful, natural, and optimized for local search.
Local Citations & Reviews
- Build and maintain accurate local citations across relevant directories.
- Monitor client reviews and respond where appropriate.
- Identify and flag reputation issues promptly.
Performance Tracking & Reporting
- Use Google Search Console and Google Analytics to monitor performance.
- Track rankings, traffic, engagement, and other relevant metrics.
- Identify meaningful insights and communicate them clearly.
Multi-Client Fulfillment
- Manage SEO and marketing deliverables across multiple client accounts.
- Track deadlines and maintain organized task queues.
- Consistently deliver accurate, high-quality work across the client portfolio.
Required Experience & Skills
- 2+ years of hands-on local SEO experience, preferably with local service businesses.
- Experience working with industries such as home services, healthcare, legal, or similar local businesses.
- Strong experience managing and optimizing Google Business Profiles.
- Experience with local citation building and review management.
- Comfortable working independently in WordPress.
- Strong understanding of on-page SEO, including metadata, headings, internal linking, and content optimization.
- Proficiency with Google Search Console and Google Analytics.
- Experience using AI-assisted content creation tools with strong editorial judgment.
- Strong written English and attention to detail.
- Ability to manage multiple clients, deadlines, and deliverables independently.
- Digital marketing agency experience is strongly preferred.
Perfect Fit / Culture
- Follows SOPs consistently and understands the importance of repeatable processes.
- Takes ownership of workload and deadlines without constant supervision.
- Communicates proactively and flags issues or blockers early.
- Maintains high-quality work across multiple client accounts.
- Keeps up with local SEO trends, Google Business Profile updates, algorithm changes, and industry best practices.
- Detail-oriented, organized, and comfortable working in a fast-paced remote environment.
Typical Day
Your day will focus on hands-on execution across several local service business accounts. You may review Google Search Console for ranking or indexing changes, optimize a client's Google Business Profile, perform a citation audit, or make on-page SEO updates inside WordPress.
You may also conduct keyword research and use AI tools to assist with content creation, refining the output to ensure it is accurate, natural, locally relevant, and aligned with SEO best practices. Most work is completed asynchronously using structured SOPs and task queues, with occasional team check-ins to align on priorities.
Interview Process
- AI Screening
- Client Interview
- Offer Stage
Originally posted on Himalayas