艺术指导,表现类
Art Director, Performance
关于 Upstart
在 Upstart,我们有一个重要的使命:大幅降低所有美国人的借贷成本和复杂性。每天,我们用创意、实验和先进的 AI 重塑信用获取方式,帮助数百万用户以清晰和自信的方式实现财务进步。
作为领先的 AI 贷款市场,我们与银行和信用社合作,通过既高度智能又充满人性的技术,扩大获得负担得起的信贷的途径。我们的平台每名借款人运行超过一百万次预测,使用超过 3000 个信号,为数百万客户做出更聪明、更公平的决策。但数字只是影响的冰山一角。每一个想法、每一种声音和每一次贡献都让我们离一个信用不再阻碍人们财务进步的世界更近一步。
我们以数字化为先,大多数 Upstarter 可以从他们最擅长的地方灵活地完成最佳工作,同时与美国和加拿大多达 80 多个城市的团队成员协作。数字化为先并不意味着疏远。我们通过团队现场会议、计划会议以及激发创造力和信任的时刻,有意识地加强面对面的联系。无论你选择主要在家工作,还是在哥伦布、奥斯汀、旧金山湾区或纽约市的办公室中进行面对面协作,你都会得到支持,以最适合你的方式工作。
如果你热衷于解决有意义的问题,对有目的的创新感到兴奋,并被真正重要的工作所激励,我们很期待收到你的来信。
团队介绍:
Upstart 的品牌与创意团队塑造品牌在每个接触点的表现——定义我们的声音、个性和与借款人及合作伙伴的情感连接。我们隶属于增长部门,为所有渠道设计和创造具有影响力的内容,从消费者首次发现我们的数字界面到使 Upstart 成为值得信赖和令人记住的活动和品牌体系。
作为 Upstart 的绩效艺术总监,你将在我们的付费社交媒体渠道(包括 Meta、TikTok、Google 和新兴渠道)创作高影响力的创意内容。与市场营销和创意团队紧密合作,你将与内部团队和外部代理合作伙伴一起,开发顶级的常青和网红项目作品。你将结合性能洞察、渠道最佳实践和品牌专业知识,创造出推动 Upstart 未来增长的创新作品。
你将如何产生影响
- 领导……
查看英文原文
About Upstart
At Upstart, we’re united by a mission that matters: to radically reduce the cost and complexity of borrowing for all Americans. Every day, we bring creativity, experimentation, and advanced AI to reshape access to credit, helping millions move forward financially with clarity and confidence.
As the leading AI lending marketplace, we partner with banks and credit unions to expand access to affordable credit through technology that’s both radically intelligent and deeply human. Our platform runs over one million predictions per borrower using more than 3,000 signals, powering smarter, fairer decisions for millions of customers. But the numbers only hint at the impact. Every idea, every voice, and every contribution moves us closer to a world where credit never stands between people and their financial progress.
We’re proudly digital-first, giving most Upstarters the flexibility to do their best work from wherever they thrive, alongside teammates across 80+ cities in the US and Canada. Digital-first doesn’t mean distant. We’re intentional about in-person connection through team onsites, planning sessions, and moments that spark creativity and trust. And whether you choose to work primarily from home or collaborate in-person from one of our offices in Columbus, Austin, the Bay Area, or New York City, you’ll have the support to work in the way that works best for you.
If you’re energized by tackling meaningful problems, excited to innovate with purpose, and motivated by work that truly matters, we’d love to hear from you.
The Team:
Upstart’s Brand & Creative team shapes how the brand comes to life across every touchpoint — defining our voice, personality, and emotional connection with borrowers and partners. We sit within Growth, designing and creating for impact across all channels, from the digital surfaces where consumers first discover us to the campaigns and brand systems that make Upstart trusted and remembered.
As the Art Director, Performance at Upstart, you’ll create high-impact creative across our Paid Social channels, including Meta, TikTok, Google, and emerging channels. Partnering closely with Marketing and Creative, you’ll develop best-in-class work across evergreen and influencer programs with both in-house teams and external agency partners. You’ll combine performance insights, channel best practices, and brand expertise to create innovative work that drives the future growth of Upstart.
How you’ll make an impact
- Lead the creative vision and execution across Paid Social channels, ensuring design excellence, platform relevance, and brand consistency across all creative assets.
- Stay informed on performance and testing results, applying learnings to generate creative hypotheses, inform future assets, and proactively develop new creative tests.
- Partner cross-functionally and with external agencies to concept, design, and deliver best-in-class evergreen and influencer creative that drives measurable results.
- Strengthen creative systems and workflows to improve speed, scalability, consistency, and output as channels evolve.
- Apply generative AI throughout the creative process to accelerate ideation and asset development while maintaining strong creative judgment and oversight.
Minimum Qualifications
- 7+ years of experience in art direction, design, or a related creative discipline.
- Portfolio demonstrating excellence in leading and executing best-in-class, high-impact performance creative across paid social channels.
- Strong knowledge of channel-specific creative best practices, with experience using performance data and structured testing to inform creative decisions, iterations, and future optimization.
- Expert-level proficiency in design software (Adobe Creative Suite and Figma), with experience using AI-assisted design tools and workflows.
- Bachelor’s degree in Design, Visual Communications, or related field, or equivalent practical experience.
Preferred Qualifications
- Ability to organize and lead multiple projects and priorities in a fast-paced environment.
- Skilled in collaborating with cross-functional partners and managing external agency or vendor relationships.
- Ability to clearly articulate creative decisions and recommendations to creative and non-creative stakeholders.
- Ability to translate business and performance goals into compelling creative strategies and concepts.
- Knowledge of copy development and how messaging supports creative concepts and executions.
Position location Remote
Time zone requirements The team operates on the East/West coast time zones.
Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.
At Upstart, your base pay is one part of your total compensation package. The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k).
United States | Remote - Anticipated Base Salary Range
$138,000—$182,000 USD
What you'll love
At Upstart, our benefits are designed to support your health, financial well-being, family, and personal growth. Here’s what you can expect:
- Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
- Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
- Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
- Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
- Health Savings Account contributions from Upstart for eligible plans (US only)
- Income protection benefits, including life insurance and disability coverage for added financial security
- Paid time off, sick leave, and company holidays, in line with local requirements
- Paid family and parental leave to support caregiving and major life moments (duration varies by country)
- Family-centered benefits to support fertility, parenthood, and caregiving needs
- Employee Assistance Program (EAP) offering mental health support and life-centered resources
- Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only)
- Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you
- Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
- Connection and community through team events, all-company updates, and employee resource groups (ERGs)
- Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City
For roles based in Canada, please note that we are not currently able to hire in Quebec.
Upstart is a proud Equal Opportunity Employer. Just as we are dedicated to improving access to affordable credit for all, we are committed to inclusive and fair hiring practices.
If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please email
Originally posted on Himalayas