增长营销经理(GTM工程师)
Growth Marketing Manager (GTM Engineer)
职位描述
向市场总监汇报,你将构建一个需求引擎,把Supercritical的目标客户清单转化为有购买意向的客户,并且这个引擎是通过AI而非人力来构建的。你的工作是找出如何将创意、系统思维、AI以及少量的销售和市场人员结合到系统和活动中,以实现商业目标。这是一个彻头彻尾的构建者角色。
Supercritical通过12个月以上的周期向全球最大的公司销售碳移除服务,面对的是一个有限的TAM(目标市场规模)。这是一个小规模、高级、成熟的买家群体,其中大量外呼并不奏效,但精准度至关重要。
你将与五人市场团队一起工作,包括公关、内容、活动、产品营销和政策,每天与客户经理和我们的商业总监协作。我们的产品团队可以为你提供基础设施支持,但这是一份使用技术工具的商业角色,而不是软件工程角色。
你将负责的工作包括
构建外呼和培育引擎:
- 负责将客户从无意识到有意向再到销售准备的系统:信号捕捉、评分、序列和升级。设计系统使得有意向的客户能自动获得下一步行动,而无需等待销售代表。
- 构建基于客户级别的个性化活动,使用我们自己的数据和研究,然后衡量个性化是否真的改变了行为。
- 发布小型工具和计算器,吸引关注并生成第一方数据。我们的SBTi计算器是模板:一个用Claude Code构建的微型产品,用于吸引关注,之后连接到外呼流程中。
确保漏斗真实:
- 在HubSpot现有的客户参与跟踪基础上进行构建。
- 建立按客户层级划分的覆盖和管道报告,无需人工操作即可运行。
- 负责数据质量,包括丰富、目标列表管理和CRM卫生。决定哪些需要修复,哪些需要自动化,哪些可以保持原样。
让活动产生复利效应:
· 负责事件驱动的需求:事件前的目标客户清单和外呼,事件后的跟进序列,以及每个事件的管道归因。活动是我们最强的渠道,但我们的前期工作和后续跟进是手动的,不应该如此。
使用工具和堆栈:
- 负责GTM(Go-To-Market)堆栈的决策和集成:HubSpot、数据丰富、发送基础设施、信号工具,以及横跨这些工具的LLM(大语言模型)工作流。你将有工具预算,但它们必须有效。
- 与我们的内容和活动经理合作,构建上下文层以便自动化
查看英文原文
About the role
Reporting to the Marketing Director, you will build the demand engine that turns Supercritical's target account list into engaged buyers, and you will build it with AI rather than with headcount. Your job is to figure out how to combine creativity, systems thinking, AI, and a handful of Sales and Marketing people into systems and campaigns that deliver on commercial goals. This is a builder role through and through.
Supercritical sells carbon removal to the world's largest companies through 12+ month cycles against a constrained TAM. That is a small, senior, sophisticated buyer pool where volume outbound does not work but precision does.
You will sit in a marketing team of five alongside comms, content, events, product marketing, and policy, and work daily with the account directors and our commercial director. Our product team can support you on infrastructure, but this is a commercial role using technical tools, not a software engineering role.
What you'll be doing
Build the outbound and nurture engine:
- Own the systems that move accounts from unaware to engaged to sales-ready: signal capture, scoring, sequencing, and escalation. Design it so an engaged account gets a next step without waiting for a rep.
- Build campaigns that personalize at account level using our own data and research, then measure whether personalization actually changed behavior.
- Ship small tools and calculators that earn attention and generate first-party data. Our SBTi calculator is the template: a mini product built with Claude Code, launched for engagement, then wired into outreach.
Ensure funnel truth:
- Build on existing account engagement tracking in HubSpot.
- Stand up coverage and pipeline reporting by account tier that runs without manual work.
- Own data quality across enrichment, target list management, and CRM hygiene. Decide what to fix, what to automate, and what to leave alone.
Make events compound:
· Own event-driven demand: pre-event target lists and outreach, post-event follow-up sequences, and per-event pipeline attribution. Events are our strongest channel and our pre-work and follow-up is manual, but shouldn't be.
Work the tooling and the stack:
- Own our GTM stack decisions and integrations: HubSpot, enrichment, sending infrastructure, signal tools, and the LLM workflows that sit across them. You will have a tooling budget, but they need to work.
- Partner with our Content and Campaigns Manager to build a context layer so automations and campaign quality does not drift as the system grows.
- Partner with sales on adoption. Nothing you build matters if the account directors do not use it and get impact from it.
Requirements
You'll be great if you have
- Five or more years in growth, demand generation, marketing operations, or revenue operations, with at least one year where you were the person building, not briefing.
- Evidence you build: workflows, integrations, internal tools, or small products that a commercial team used. You've likely used tools like Clay, HubSpot, n8n or Make, APIs, SQL, Python, or Claude Code. But we care about what you shipped, not the tooling.
- Hands-on LLM work beyond prompting in a chat window: agentic workflows, evaluation of output quality, and a clear view on where AI belongs and where it does not.
- Commercial judgment. You can read a funnel, debate with a sales team about lead quality, and prioritize the three things that matter this quarter.
- Experience with enterprise or ABM motions where the target list is small and named, rather than volume lead generation/PLG.
- Comfort with technical subject matter. You will need to hold your own on carbon removal science well enough to build automations around it.
- Self-direction. Point you at a problem and you will come back with an approach, not a request for a brief.
Nice to have
- Climate tech, carbon markets, energy, or another market where buyers need educating before they buy.
- Having built something publicly: a tool, a calculator, an open-source workflow, a newsletter with a system behind it.
- Exposure to RFP-driven or procurement-led sales cycles.
- Experience supporting events as a demand channel.
Benefits
Our values
We have set ourselves the mission of leading the carbon removal market to 14,000x its current size by 2050. In order to do that we need brave adventurers that think huge and deliver at speed. We call this the 14,000x mindset. The key components of the 14,000x mindset are:
- 🙋 Ownership mentality: We relish autonomy and we create it for others. We are deeply curious and thrive on understanding the root cause of complex problems. We take ownership over our own and our team’s development by giving and soliciting direct and actionable feedback.
- 🏎️ Move fast: We identify the most important problems to solve and cut everything else. We test ideas early so we don’t waste time on dead ends. We default to action and deliver awesome results.
- ☀️ Radiate positive energy: We come to problems with energy and passion. We nurture new ideas and engage positively in testing them. We inspire our colleagues to go further and are resilient to set backs. We recharge by taking time off. We are here for a great day, not a long day.
- 📣 Communicate proactively: We communicate simply and directly. We broadcast updates, insights and lessons learnt, especially when things haven’t gone to plan. We give as much context as possible so our teammates can make great decisions.
Perks & Benefits
💰 Competitive Salary – £60,000 - £70,000 (depending on experience)
🌴 Unlimited Annual Leave – Take the time you need to recharge
🎉 Extra Time Off – The first Friday of every month is a company-wide day off
💡 Pension Contribution – We’ll match your 5% contribution with 3%
🏡 Flexible Hybrid Work – Work remotely first, with the option to use our London co-working space in Work.life Old Street
💚 Wellbeing & Home Setup Support – £1,000 annual wellbeing allowance + up to £500 for home office equipment
🍻 Team Socials – Monthly company gatherings in London and annual company multi-day offsites.
Diversity and Inclusion
We’ve been committed to building an inclusive and diverse workplace since day one of the company. We’re the only company we’re aware of with a 50:50 gender balanced list of investors and our day to day processes are always defined with D&I in mind, for example our remote first policy and flexibility around working time.
We are excited to encourage applications and interest from individuals underrepresented in the climate and tech space. Climate change and climate justice is a social issue that cuts across race and gender. We welcome applicants with lived experience across these issues.
Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire!
UK Sponsorship & Applicants currently outside the UK
- UK Work Sponsorship: Unfortunately, at this stage of our growth, we are unable to offer UK sponsorship to applicants.
- Candidates who live outside the UK who are not looking to live and work in the UK, are within 3 hours of the GMT/BST timezone and are willing to travel to London quarterly are encouraged to apply. Please note we will use an Employer of Record arrangement in these circumstances.
Originally posted on Himalayas