营销与增长副总裁
Marketing & Growth VP
这是一个远程职位。
关于Sell2Rent
Sell2Rent是一家快速发展的初创公司，总部位于美国，专注于住宅房地产行业的科技领域。
我们覆盖30多个州的交易，正在积极扩展，并寻找一位市场营销副总裁——卖家与投资者获取，以在业务的两侧建立并扩展我们的营销引擎。
这是一个高影响力的角色，直接负责生成合格的卖家和投资者机会，并为收入增长做出贡献。
你的使命
负责多渠道营销引擎的战略和执行，包括：
- 大规模生成合格的房主/卖家线索。
- 建立并扩展我们的房地产投资者管道。
- 改进卖家和投资者的旅程和转化率。
- 强化Sell2Rent在房地产投资社区中的品牌和影响力。
- 利用数据、技术和营销自动化来提高获取效率并加速交易。
- 通过持续的性能优化加速营收增长。
主要职责
· 团队领导与绩效：指导、辅导并激励营销团队执行高影响力的策略，培养敏捷、结果导向的文化，与公司OKR保持一致。建立该领域的流程和文档。
- 双受众获取策略：监督多渠道需求生成，以扩大房主/卖家和房地产投资者管道中的合格线索。
- 品牌与内容生态系统：领导SEO和AEO策略，建立市场权威并推动有机增长。
- 转化与漏斗优化：优化投资者和卖家的全流程，加快交易流，提升转化率，并使营销与销售及其他部门保持一致。
- 营销技术、数据与运营：监督CRM架构（HubSpot、Go High Level、CRM）、营销自动化、数据分析和绩效报告，以优化获取效率。向高管团队汇报指标和分析，提供该领域的清晰状况。
- 战略合作与扩展：推动跨职能协作，建立高价值行业合作伙伴关系，并持续测试新的增长渠道和市场机会。
- 营销技术、数据与运营：监督CRM架构（HubSpot、Go High Level）、自动化和数据分析，向高管团队提供高水平的绩效报告，以优化效率并支持战略增长。
要求
查看英文原文
This is a remote position.
About Sell2Rent
Sell2Rent is a fast-growing startup, U.S. based proptech in the residential real estate industry.
With transactions across 30+ states, we are scaling aggressively and looking for aMarketing VP – Seller & Investor Acquisitionto build and scale our marketing engines on both sides of the business.
This is a high-impact role with direct responsibility for generating qualified seller and investor opportunities and contributing to revenue growth.
Your Mission
Own the strategy and execution of a multi-channel marketing engine that:
- Generates qualified homeowner/seller leads at scale.
- Builds and expands our real estate investor pipeline.
- Improves seller and investor journeys and conversion.
- Strengthens Sell2Rent's brand and presence within the real estate investment community.
- Uses data, technology, and marketing automation to improve acquisition efficiency and accelerate transactions.
- Accelerates top-line revenue growth through continuous performance optimization.
Key Responsibilities
· Team Leadership & Performance:Direct, mentor, and rally the marketing team to execute high-impact strategies, fostering an agile, results-driven culture aligned with company OKRs. Establish processes and documentation for the area.
- Dual-Audience Acquisition Strategy:Oversee multi-channel demand generation to scale qualified leads across both homeowner/seller and real estate investor pipelines.
- Brand & Content Ecosystem:Lead SEO and AEO strategies to establish market authority and fuel organic growth.
- Conversion & Funnel Optimization:Streamline the end-to-end investor and seller journeys to accelerate deal flow, boost conversion rates, and align marketing with Sales and other areas.
- Marketing Tech, Data & Operations:Supervise CRM architecture (HubSpot, Go High Level, CRMs), marketing automation, data analytics, and performance reporting to optimize acquisition efficiency. Report on metrics and analytics to the executive team to provide a clear idea of the status of the area.
- Strategic Partnerships & Expansion:Drive cross-functional alignment, build high-value industry partnerships, and continuously test new growth channels and market opportunities.
- Marketing Tech, Data & Operations:Oversee CRM architecture (HubSpot, Go High Level), automation, and data analytics—delivering high-level performance reporting to the executive team to optimize efficiency and inform strategic growth.
Requirements
Requirements
· 10+ years of experiencein marketing, performance marketing, lead generation, business development, or a related field.
- Proven experience of leading a high performing Marketing team.
- Proven experience building and managing multi-channel marketing campaigns.
- Experience in marketing strategies for Lead generation.
- Strong hands-on experience withSEO, content marketing, social media, Google Analytics/GA4, Google Ads, and Meta Ads.
- Knowledge of working with CRMs such as Hubspot or Go High Level.
- Strong analytical skills and the ability to use data to improve marketing strategies and customer journeys.
- Ability to work independently, prioritize effectively, and execute in a fast-paced environment.
- Real estate, proptech, fintech, marketplace, iBuyer, wholesale, or sale-leaseback experience is a strong advantage.
- MBA or degree in Marketing, Business, or a related field is preferred.
Skills & Personal Attributes
· Data-driven and results-oriented.
- Creative and strategic thinker.
- Strong understanding of customer and investor behavior.
- Excellent communication and relationship-building skills.
- Highly organized and self-driven.
- Entrepreneurial and comfortable with ambiguity.
- Strong execution skills and attention to detail.
- Client/investor-focused mindset.
- Ability to collaborate effectively across Marketing, Sales, Operations, and Leadership.
Benefits
Benefits
· 100% remote work
- Opportunity to work with a fast-growing U.S. proptech company.
- Professional growth opportunities in a high-impact role.
- Work with a diverse, geographically distributed team.
- Direct impact on company growth and revenue.
Join Sell2Rent
If you are a data-driven marketer who can build acquisition strategies, generate qualified leads, improve customer and investor journeys, and thrive in a fast-growing startup environment, we would love to hear from you.
Join Sell2Rent and help shape the future of sale-leaseback real estate.
Originally posted on Himalayas