整合媒体策划师
Integrated Media Planner
职位概述
HD 的整合媒体策划师利用数据、洞察力、媒体策划专业知识和平台熟练度，制定高绩效的计划，帮助客户实现其业务目标。该职位制定推动收入增长、提升转化率、建立忠诚度、扩大品牌影响力和相关性、并最大化媒体效率的战略和战术。
理想的候选人具备在数字和传统渠道上制定和执行媒体计划的经验，对付费社交有深入的理解，并能够支持有机社交策划/内容策略。此人应能在战略与执行之间自如切换，将客户目标转化为明确的媒体建议，协调活动细节，监控表现，并发现提升结果的机会。
职责
- 整合媒体策划师将：
- 在充分理解客户业务、目标受众及最有效的媒体渠道的基础上，设计、协商并执行媒体计划。
- 在付费数字、付费社交、搜索、程序化广告、视频、展示广告、传统媒体及其他相关渠道上提出建议。
- 在需要时支持有机社交策划，包括平台建议、内容主题、社交审计、发布注意事项和表现学习。
- 与代理机构团队合作，确保媒体建议与更广泛的账户计划和创意活动保持一致。
- 进行市场、受众、竞争和媒体研究，发现有助于客户实现业务目标的机会。
- 管理媒体计划的日常执行工作，包括 RFP、媒体建议、协商和购买、预算审查、对账和报告支持。
- 与跨职能团队合作，确保活动素材符合正确的规格，并按时交付给媒体合作伙伴。
- 与渠道负责人和分析团队合作，监控活动节奏和表现，帮助识别优化机会和关键结论。
- 协助将活动结果转化为清晰的报告洞察、含义和建议。
- 跟踪媒体趋势、平台变化、社交媒体最佳实践、消费者行为变化和新兴机会。
任职要求
- 2年以上在代理机构或企业内部营销部门制定和执行媒体计划的经验。
- 具备将客户业务需求转化为具体媒体策略的经验。
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Position Overview
HD’s Integrated Media Planner uses data, insights, media planning expertise, and platform fluency to develop high-performing plans that help clients accomplish their business objectives. This role develops strategies and tactics that drive revenue, improve conversion, build loyalty, increase brand reach and relevance, and maximize media efficiency.
The ideal candidate has experience developing and executing media plans across digital and traditional channels, with strong working knowledge of paid social and an ability to support organic social planning/content strategy. This person should be comfortable moving between strategy and execution, translating client goals into clear media recommendations, coordinating campaign details, monitoring performance, and identifying opportunities to improve results.
Responsibilities
- The Integrated Media Planner will:
- Design, negotiate, and execute media plans with a clear understanding of clients’ businesses, objectives, target audiences, and the most effective media channels.
- Develop recommendations across paid digital, paid social, search, programmatic, video, display, traditional media, and other relevant channels.
- Support organic social planning as needed, including platform recommendations, content themes, social audits, posting considerations, and performance learnings.
- Work across agency teams to align media recommendations with broader account plans and creative campaigns.
- Perform market, audience, competitive, and media research to uncover opportunities that help clients accomplish their business objectives.
- Manage day-to-day execution of media plans, including RFPs, media recommendations, negotiating and buying, budget review, reconciliation, and reporting support.
- Collaborate with cross-functional teams to ensure campaign assets are developed to the correct specifications and delivered to media partners on time.
- Monitor campaign pacing and performance in partnership with channel leads and analytics teams, helping identify optimization opportunities and key takeaways.
- Help translate campaign results into clear reporting insights, implications, and recommendations.
- Stay current on media trends, platform changes, social media best practices, consumer behavior shifts, and emerging opportunities.
Qualifications
- 2 years+ experience developing and executing media plans in an agency or corporate in-house marketing function.
- Experience translating clients’ business objectives into actionable media plans that deliver measurable results.
- Proficient in digital and traditional media channels, with particular familiarity in paid social, programmatic, search, video, display, and/or retail media.
- Working knowledge of organic social strategy, social audits, content planning, or platform best practices is a plus.
- Ability to read research reports, performance data, and campaign results, then translate findings into actionable planning direction.
- Experience with consumer research tools such as MRI/Simmons, GWI, or similar platforms is a plus.
- Experience with media planning, buying, ad serving, and reporting tools such as Basis, Strata, Campaign Manager 360, Meta Ads Manager, Google Ads, GA4, or similar platforms is a plus.
Preferred Qualifications
- Ambitious and capable learner with a passion for learning new media channels, tools, and practices.
- Excellent time management skills; must be able to manage multiple clients, plans, and deadlines in a fast-paced environment.
- “Driver” personality who is equally effective working independently and as part of a team.
- Bachelor’s degree in public relations, journalism, communications, advertising, marketing, or a similar field.
- Impeccable written and oral communication skills.
- Embodies our company values: Passionate, Positive, Accountable, Curious, Creative, Collaborative
What We Offer
- Competitive salary commensurate with experience
- Comprehensive benefits package including health, dental, and vision insurance
- 401(k) with company matching
- Professional development opportunities and continuing education support
- Collaborative, creative work environment with opportunities for growth
- Flexible work arrangements and work-life balance initiatives
Originally posted on Himalayas