创意设计师(品牌与营销)
Creative Designer (Brand & Marketing)
Intellect 是亚太地区领先的心理健康与福祉平台,通过数字自助工具、远程医疗咨询、危机热线和实体诊所,为超过 100 个国家的约 400 万名会员提供服务。我们的使命是让心理健康支持在亚洲变得更具可及性、预防性、亲和力和无污名化。我们主要面向企业客户销售——首席人力资源官(CHRO)、全面福利和薪酬负责人——而最终用户是员工,这意味着一个品牌有两种表达方式。
职位描述
我们正处于品牌重塑的中期阶段——一项为期四阶段的计划,重新构建品牌核心,通过买家和会员验证它,并在产品、网站和内容中进行激活。我们最近的设计审计直言不讳地指出了我们的现状:可识别的核心标志、强大的内容,但布局文字过多,子品牌之间没有统一的设计系统,创意方面使用了鲜艳插画,这削弱了我们专业的 B2B 定位。你将作为填补这一差距的设计师——将可信的临床内容转化为具有企业级品质且能吸引眼球的作品。
你会做以下工作
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活动和社交媒体创意。设计每月品牌活动日历中的资产——LinkedIn 单图、幻灯片、个人资料帖子和发布时刻——增强视觉吸引力,减少文字密度。
- 销售和营销材料。重新制作案例研究、白皮书和研究报告,明确字体层次,留出更多空白空间,采用现代信息图表和数据可视化,使投资回报率指标易于浏览。
- 设计系统和子品牌。协助建立和维护统一的系统,涵盖字体、颜色、图标、插画和素材库,并将分散的子品牌(Intellect Clinic、Atlas)整合到一个连贯的架构中。
- 活动和线下材料。设计展台背景板、路演横幅、印刷品和商品,符合生产规格——面板尺寸、区域层级、出血和远距离可读性。
- 动态和视频。制作并维护 YouTube 和社交媒体的视频模板,以及通过内部或外部机构制作的屏幕录制和产品演示素材。
- 网站。与网站开发人员合作,设计落地页和网站改版,关注导航层级和高管决策者的转化路径。
- 需求和质量控制。根据书面设计需求工作,自行对照品牌指南进行评审,并协助指导自由职业者和备用设计师。
查看英文原文
Intellect is APAC's leading mental health and wellbeing platform, serving around 4 million members across more than 100 countries through digital self-care tools, telehealth consultations, crisis helplines and physical clinics. Our mission is to make mental health support radically more accessible, preventative, relatable and stigma-free across Asia. We sell primarily to enterprise buyers — CHROs, total rewards and benefits leaders — while the end user is the employee, which means one brand with two expressions.
The Role
We're in the middle of a brand revamp — a four-phase programme to rebuild the brand key, validate it with both buyers and members, and activate it across product, web and content. Our recent design audit was blunt about where we stand: recognisable core logo, strong content, but text-heavy layouts, no unified design system across sub-brands, and creative that leans on vibrant illustration in a way that undercuts our clinical B2B positioning. You'll be the designer who closes that gap — turning credible clinical substance into work that reads as enterprise-grade and still stops the scroll.
What You'll Do
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Campaign and social creative. Design assets across the monthly brand campaign calendar — LinkedIn single images, carousels, personal-profile posts and launch moments — with stronger visual hooks and less text density.
- Sales and marketing collateral. Rebuild case studies, white papers and research reports with clear typographic hierarchy, generous white space, modern infographics and data visualisation so ROI metrics are skimmable.
- Design system and sub-brands. Help build and maintain a unified system covering typography, colour, iconography, illustration and the asset bank — and bring fragmented sub-brands (Intellect Clinic, Atlas) into one coherent architecture.
- Events and offline collateral. Design booth backdrops, roadshow banners, print and merchandise to real production specs — panel sizes, zone hierarchy, bleed and legibility at distance.
- Motion and video. Produce and maintain video templates for YouTube and social, plus screen-recording and product-demo assets through in-house or external agencies.
- Web. Partner with the web developer on landing pages and the site revamp, with attention to navigation hierarchy and conversion pathways for executive decision-makers.
- Brief and quality control. Work from written design briefs, run your own reviews against brand guidelines, and help direct freelance and backup designers as volume spikes.
Requirements
Must Have
- 3–5 years in brand, marketing or agency design, with a portfolio showing both digital and print work
- Strong typographic and layout craft — the ability to make dense, evidence-heavy content readable.
- Fluency in Figma; comfort with Adobe CC (Illustrator, Photoshop, InDesign or equivalent)
- Experience designing to and maintaining a brand system, not just producing one-off assets
- Data visualisation and infographic skill
- Ability to work from a brief, take direction, and turn around at campaign pace across multiple markets
Nice To Have
- B2B, SaaS, healthcare or regulated-industry experience
- Motion design (After Effects) and video editing
- Web design experience (Webflow, HubSpot CMS, Wordpress, Figma, Elementor)
- Illustration capability that can flex toward a more restrained, clinical register
- Experience across APAC markets and multi-language layouts
Benefits
Why You’ll Love Working With Us:
- Global company – work in a diverse environment with people from nearly 20 countries
- Generous leave policy – time off to rest and recharge
- Christmas week off – company-wide break during Christmas, separate from annual leave
- Birthday leave – enjoy a day off on your birthday
- Quarterly mental health days – one day off every quarter to focus on your wellbeing
- Flexible work arrangements – work in a way that suits your lifestyle and goals
- Work-life balance – a culture that values personal time and long-term wellness
- Medical coverage – comprehensive insurance for peace of mind
- Performance bonus – high performance is recognised and rewarded
- Development budget - annual allowance to support your professional development
- Mental health support – premium coaching access to our mental health app and resources & dedicated budget for clinical and psychiatric care
- Socialsand communities – regular non-work events/activities to connect and have fun together
Originally posted on Himalayas