账户主管 - MRI-Simmons 品牌销售
Account Director - MRI-Simmons Brand Sales
职位简介
MRI-Simmons 正在寻找一位积极主动的客户总监,品牌销售,以推动新业务获取和现有客户的有机收入增长。
这是一个真正的猎手-农民角色。成功候选人将负责识别、开发并完成新的业务机会,同时拓展与现有企业客户的战略关系。客户总监将作为营销人员、消费者洞察团队、媒体组织、分析负责人、CRM团队、受众策略小组和零售媒体利益相关者的咨询合作伙伴。
此职位的成功需要能够发现业务挑战,并将 MRI-Simmons 全面的产品组合(包括联合洞察、定制研究、数据增强、受众激活、高级分析和战略解决方案)与客户目标对齐。
我们正在寻找一位有抱负的销售人员,能够在复杂的咨询式销售环境中茁壮成长,喜欢开拓新渠道,并能建立长期合作关系以推动持续增长。
职责
· 制定并执行战略区域和客户计划,以推动新业务和扩展收入。
- 接触品牌营销、消费者洞察、分析、受众发展、媒体、CRM、客户数据和零售媒体组织中的高级决策者。
- 负责从潜在客户开发到合同执行和续约的整个销售流程。
- 通过识别新部门、使用场景和利益相关者来扩展现有客户的合作关系。
- 与客户沟通,了解其当前的消费者情报、受众定位、衡量和激活方法,并发现 MRI-Simmons 可以创造价值的机会。
- 通过以下方式产生收入:
- MRI-Simmons 联合消费者洞察解决方案
- 定制和定制研究项目
- 第三方数据增强解决方案
- 受众开发和细分服务
- 受众激活解决方案
- 零售媒体受众解决方案
- 消费者分析和战略咨询服务
- 与内部研究、分析、客户成功和产品团队合作,制定满足客户业务目标的定制解决方案。
- 识别将 MRI-Simmons 数据嵌入客户营销技术、数据、衡量和受众生态系统的机遇。
- 建立高管层面的关系
查看英文原文
About this job
MRI-Simmons is seeking a highly motivated Account Director, Brand Sales to drive both new business acquisition and organic revenue growth within existing accounts.
This is a true hunter-farmer role. The successful candidate will be responsible for identifying, developing, and closing net-new opportunities while also expanding strategic relationships with existing enterprise clients. The Account Director will serve as a consultative partner to marketers, consumer insights teams, media organizations, analytics leaders, CRM teams, audience strategy groups, and retail media stakeholders.
Success in this role requires the ability to uncover business challenges and align the full MRI-Simmons portfolio, including syndicated insights, bespoke research, data enrichment, audience activation, advanced analytics, and strategic solutions, to client objectives.
We are looking for an ambitious sales professional who thrives in complex consultative sales environments, enjoys opening new doors, and can build long-term partnerships that drive recurring growth.
Responsibilities
· Develop and execute strategic territory and account plans designed to drive both net-new business and expansion revenue.
- Prospect and engage senior decision-makers across brand marketing, consumer insights, analytics, audience development, media, CRM, customer data, and retail media organizations.
- Own the full sales cycle from prospecting through contract execution and renewal.
- Expand relationships within existing accounts by identifying new departments, use cases, and stakeholders that can benefit from MRI-Simmons solutions.
- Consult with clients to understand current consumer intelligence, audience targeting, measurement, and activation approaches and identify opportunities where MRI-Simmons can create value.
- Generate revenue through the sale of:
- MRI-Simmons syndicated consumer insights solutions
- Custom and bespoke research engagements
- First-party data enrichment solutions
- Audience development and segmentation services
- Audience activation solutions
- Retail media audience solutions
- Consumer analytics and strategic consulting services
- Partner with internal research, analytics, client success, and product teams to develop tailored solutions that address client business objectives.
- Identify opportunities to embed MRI-Simmons data into clients' marketing technology, data, measurement, and audience ecosystems.
- Build executive-level relationships and become a trusted advisor to client leadership teams.
- Deliver compelling presentations, business cases, and thought leadership that demonstrate the strategic value of MRI-Simmons.
- Negotiate annual and multi-year agreements while maximizing client retention, expansion, and lifetime value.
- Maintain accurate pipeline reporting, forecasting, and account planning within Salesforce.
- Consistently achieve or exceed new business, renewal, and upsell revenue targets.
- Travel up to 35% as needed.
Preferred Client Targets & Stakeholders
The ideal candidate will have experience selling into one or more of the following:
· CPG and consumer brands
- Financial services
- Retail and retail media networks
- Healthcare and pharmaceutical organizations
- Telecommunications
- Travel and hospitality
- Automotive
- Technology and emerging digital-first brands
Key buyer personas include:
· Chief Marketing Officers
- Chief Consumer Insights Officers
- Consumer Insights Directors
- VP/Director of Analytics
- Audience Strategy Leaders
- Media Directors
- CRM and Loyalty Leaders
- Customer Data Platform Leaders
- Retail Media Leaders
- Data Strategy Executives
- Agency and Media Buying Leaders
- 5+ years of successful experience selling syndicated research, audience data, consumer insights, marketing solutions, advertising technology, measurement solutions, data enrichment services, or custom research.
- Demonstrated success in both new business acquisition and account expansion.
- Proven ability to exceed quota in complex consultative sales environments.
- Strong understanding of consumer insights, media, advertising, retail media, MarTech, AdTech, and data ecosystems.
- Experience selling solutions involving consumer intelligence, audience targeting, customer data, activation, analytics, or measurement.
- Ability to engage and influence executive-level decisionmakers.
US Benefits
- Comprehensive healthcare plan (medical, Rx, dental, and vision).
- Flexible spending accounts and a Health Savings Account (including company contributions).
- Life and AD&D insurance.
- 401(k) retirement plan including company matching contributions.
- Disability insurance.
- Tuition Reimbursement.
- Discretionary paid time off program and 11 paid holidays.
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
This role has a market-competitive salary with an anticipated base compensation of the following range: $117,500 - $150,000. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role is eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles:
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the
R26_0023190 (Remote role within US open to candidates currently residing in US)
Who We Are:
MRI‑Simmons, a joint venture majority‑owned by NIQ (NYSE: NIQ), is the leading provider of insights on the American consumer. A leader in consumer insights for over 60 years, MRI‑Simmons possesses one of the few data sets widely used across the media ecosystem for consumer profiling, media planning, audience research, and insight‑driven audience development. Powered by address‑based probabilistic sampling, MRI‑Simmons measures real people, chosen at random, to represent the U.S. population in all its diversity—resulting in the most accurate view of the American consumer.
What We Do:
MRI-Simmons measures consumer preferences, attitudes, and behaviors. We do this by collecting data through surveys and passively measure data in a way that is representative of the general population, applying data science and making sense of consumer data through enterprise-grade software. Marketers and media companies then use MRI-Simmons data and technology to develop marketing strategies, consumer segmentation schemes and media activation approaches. The MRI-Simmons Cataylst Product is a consumer intelligence and discovery platform that provides marketers with faster access to actionable consumer insights. Clients can also leverage MRI-Simmons data for enrichment, activation and measurement use cases.
Originally posted on Himalayas