增长营销经理 - BPO
Growth Marketing Manager - BPO
加入Hire Hangar，与快速发展的全球公司合作，同时建立长期职业发展。
职位名称：市场营销经理（BPO）
地点 | 远程
时区 | EST
职位概述：
我们正在寻找一位经验丰富的增长营销经理，负责一家业务流程外包（BPO）公司的营销策略和执行。这是一个全职职位，要求直接从事BPO自身营销的经验，而非为BPO客户进行营销。理想的候选人具备战略眼光，亲力亲为，并能在快节奏的服务型环境中独立负责品牌和需求生成工作。
主要职责：
- 制定并执行BPO品牌、服务及增长目标的营销策略
- 管理广告活动，包括策划、预算和效果跟踪
- 监督数字渠道上的内容创作、品牌信息和定位
- 管理社交媒体、网站内容和电子邮件营销项目
- 与销售和管理层协作，确保营销工作与业务发展目标一致
- 跟踪并报告营销KPI、活动表现和投资回报率
根据需要管理与外部供应商、代理机构或自由职业者的关系
所需资格：
- 直接在BPO公司担任市场营销经理的经验（负责营销BPO自身服务，而非客户活动）（不可协商）
- 在BPO或外包行业环境中，有管理广告和/或整体营销策略的实证经验
- 英语书面和口语能力强，沟通风格清晰、专业、面向业务
- 能够同时管理多个营销项目和活动，注重细节
- 必须有远程工作经验，熟练使用远程协作工具和平台（如Slack、Zoom、Google Workspace、Asana等），并最好曾与美国或英国公司合作。没有相关经验的申请将不被考虑。
优先资格：
- 在知名BPO公司的工作经验
- 使用付费广告平台的经验（Google Ads、Meta Ads、LinkedIn Ads）
- 熟悉营销自动化工具和CRM平台
- 有为BPO打造雇主品牌或招聘营销活动的经验
工具与技术：
- Google Workspace
- Slack、Zoom及其他远程协作工具
- 广告和营销平台（Google Ads、Meta Ads、LinkedIn等）
- CRM和/或营销平台
查看英文原文
Join Hire Hangar and work with fast-growing global companies while building a long-term career.
Job Title: Marketing Manager (BPO)
Location | Remote
Time Zone | EST
Role Overview:
We are seeking an experienced Growth Marketing Manager to lead marketing strategy and execution for a business process outsourcing (BPO) company. This is a full-time role requiring direct experience marketing a BPO itself, not a BPO's clients. The ideal candidate is strategic, hands-on, and comfortable owning both brand and demand generation efforts in a fast-paced, service-based environment.
Key Responsibilities:
- Develop and execute marketing strategy for the BPO's own brand, services, and growth goals
- Plan, launch, and manage paid campaigns on Meta Ads (Facebook and Instagram) and Google Ads (Search, Display, and YouTube)
- Set up audience targeting, retargeting, and lookalike audiences to reach decision-makers and generate quality leads
- Create and A/B test ad copy, creatives, and landing pages to improve conversion rates
- Manage ad budgets and bidding strategies, and optimize campaigns to lower cost per lead and improve ROAS
- Set up and maintain conversion tracking using Meta Pixel, Google Tag Manager, and Google Analytics 4
- Oversee content creation, brand messaging, and positioning across digital channels
- Manage social media presence, website content, and email marketing initiatives
- Collaborate with sales and leadership to align marketing efforts with business development goals
- Track and report on marketing KPIs, campaign performance, and ROI
- Manage relationships with external vendors, agencies, or freelancers as needed
Required Qualifications:
- Direct experience working as a Marketing Manager for a BPO company itself (marketing the BPO's own services, not client campaigns) (non-negotiable)
- Proven experience managing ads and/or general marketing strategy in a BPO or outsourcing industry setting
- Hands-on experience running and optimizing Meta Ads and Google Ads campaigns
- Strong written and spoken English with a clear, professional, business-facing communication style
- Ability to manage multiple marketing initiatives and campaigns simultaneously with strong attention to detail
- Must have prior remote work experience, be fluent with remote collaboration tools and platforms (such as Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.
Preferred Qualifications:
- Experience at a well-established BPO
- Experience with LinkedIn Ads for B2B lead generation
- Familiarity with marketing automation tools and CRM platforms
- Experience building employer branding or recruitment marketing campaigns for a BPO
Tools & Technology:
- Meta Ads Manager and Meta Business Suite
- Google Ads, Google Analytics 4, and Google Tag Manager
- LinkedIn Ads
- CRM and/or marketing automation tools
- Google Workspace
- Slack, Zoom, and other remote collaboration tools
Please NOTE:
It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
We connect top talent with vetted employers, competitive pay, and real growth opportunities.