Meta PPC专员
Meta PPC Specialist
这是一个远程职位。我们正在寻找一位Meta PPC专家，一位对付费社交广告充满热情的人——一个能够将数据驱动的严谨与创意直觉相结合，在Meta上打造线索生成机器的人。你将负责服务和电商垂直领域的端到端广告活动，超越基准性能的同时不断测试新的可能性。如果你曾在机构中同时管理多个账户并深入了解Meta生态系统，我们想和你谈谈。
关键职责
· 从策略到执行，规划、构建和管理完整的Meta广告活动——包括定位、创意方向、结构和竞价
- 分析CPL、ROAS、CAC、频率和归因数据，以识别低效环节和增长机会
- 设计并运行跨创意、受众、优惠和落地页的结构化A/B测试，并将结果转化为可操作的见解
- 向创意团队简要说明广告概念、钩子、格式和文案角度，以提升表现
- 在服务型和电商垂直领域优化合格线索数量，整合来自CRM和销售团队的线索质量反馈
- 高效管理和分配大额广告预算，扩大成功活动的同时达成每线索成本目标
- 协同开发和分析团队，确保强大的事件跟踪、Meta CAPI设置和归因准确性
- 将广告表现转化为清晰、有说服力的报告，供客户或内部利益相关者参考
要求
- 4年以上直接管理Meta广告的经验
- 在数字营销或效果广告机构工作的经验
- 有运行线索生成活动的成功记录（不仅仅是品牌知名度）
- 精通Meta广告管理器、业务管理器和Meta像素
- 对受众细分有深入理解：类似受众、自定义受众、兴趣和行为定位
- 有Advantage+广告活动和Meta AI驱动投放功能的经验
- 对归因模型和Meta的iOS 14后测量环境有扎实的理解
- Meta Blueprint认证（必需）
- 精通Excel或Google Sheets进行数据分析和报告
- 具备良好的书面和口语英语沟通能力
加分项
· 有为服务型企业和电商品牌运行线索生成的经验
- 熟悉CRM平台（HubSpot、Salesforce）和线索质量优化流程
- 有使用GoHighLevel（HighLevel）进行CRM和销售漏斗管理的经验
查看英文原文
This is a remote position.
We're looking for aMeta PPC Specialistwho lives and breathes paid social — someone who blends data-driven rigor with creative instinct to build lead generation machines on Meta. You'll own campaigns end-to-end across bothservices and ecommerceverticals, pushing performance beyond benchmarks while constantly testing what's next. If you've thrived inside an agency managing multiple accounts simultaneously and know Meta's ecosystem inside-out, we want to talk.
Key Responsibilities
· Plan, build, and manage full-funnel Meta ad campaigns from strategy through execution — targeting, creative direction, structure, and bidding
- Analyze CPL, ROAS, CAC, frequency, and attribution data to identify inefficiencies and growth opportunities
- Design and run structured A/B tests across creatives, audiences, offers, and landing pages — and turn results into actionable learnings
- Brief and guide creative teams on ad concepts, hooks, formats, and copy angles that drive performance
- Optimize for qualified lead volume across service-based and ecommerce verticals, integrating lead quality feedback from CRM and sales teams
- Manage and allocate significant ad budgets efficiently, scaling winners while hitting cost-per-lead targets
- Ensure robust event tracking, Meta CAPI setup, and attribution accuracy in coordination with dev and analytics teams
- Translate campaign performance into clear, compelling reports for clients or internal stakeholders
Requirements
Requirements
· 4+ years of hands-on Meta Ads management experience
- Previous experience at a digital marketing or performance agency
- Proven track record running lead generation campaigns (not just brand awareness)
- Deep expertise in Meta Ads Manager, Business Manager, and Meta Pixel
- Strong command of audience segmentation: Lookalikes, Custom Audiences, interest and behavioral targeting
- Experience with Advantage+ campaigns and Meta's AI-driven placement features
- Solid understanding of attribution models and Meta's post-iOS 14 measurement landscape
•Meta Blueprint Certification (required)
- Proficient in Excel or Google Sheets for data analysis and reporting
- Strong written and verbal English communication skills
Nice to Have
· Experience running lead gen for both service businesses AND ecommerce brands
- Familiarity with CRM platforms (HubSpot, Salesforce) and lead quality optimization workflows
- Experience with GoHighLevel (HighLevel) for CRM, pipeline management, and lead tracking
- Experience with Meta Lead Ads and Instant Forms
- Working knowledge of Google Analytics 4 and cross-channel attribution
- Exposure to other paid channels (Google Ads, TikTok, Pinterest)
- Understanding of landing page CRO principles
Originally posted on Himalayas