Product Marketing Director, Velocity
维亚姆是数据和人工智能信托公司，专门帮助组织确保他们的数据和人工 AI 得到充分理解，安全和弹性以实现规模上的安全人工智能的加速。作为数据弹性和数据安全姿势管理的市场领导者，维亚姆为身份，数据，安全和人工智能的风险融合而建立。总部位于西雅图，有30多个国家的办事处，维亚米在全球范围内保护超过55万客户，他们相信维亚姆将其业务保持运行。加入我们一起无畏前进，发展，学习并对一些世界最大品牌产生真正的影响。#####** **关于角色** 我们正在寻找快速产品营销总监，以领导 Veeam 的中小企业和中市场业务的上市战略。这个领导将定义定位，信息和 GTM 策略，加速管道，客户采用和收入在大量客户细分类中。与产品，销售，需求生成，频道，客服营销和区域团队合作，总监将产品创新转化为可扩展的 GTM 计划，帮助客户迅速理解为什么 Veeam,现在为何以及我们的解决方案是正确的选择。#####** - 拥有中小企业和中市场细分市场的产品营销策略，包括分割，个人定位，信息化，竞争战略和 GTM 优先事项。- 在与 Veeam 的整体平台战略一致的情况下定义具有吸引力的，不同的叙述，以响应速度买家。- 与产品，销售，需求生成，道和区域营销团队合作领导集成的 GTM 发射和活动。- 开发可扩展的消息传输，销售播放，启用和伙伴内容，从而推动全球通向市场的一致性。- 通过客户见解，竞争情报，赢/损失分析和市场趋势来确定市场机会以影响产品和 GTM 战略。- 与收入团队合作，优化管道创建，转换，客户扩张和竞争性获利率。- 建立最佳实践，测量和运营严格度，以便在 Velocity 部门持续提高 GTM 的效果。#####** **What Youll Bring** - 10年以上 B2B 产品营销，GTM 策略或解决方案营销经验，包括多年的领先产品营业团队。- 经验证明开发 GTM 战略
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Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.
##### **About the Role**
We are seeking a Director of Velocity Product Marketing to lead the go-to-market strategy for Veeam's SMB and Mid-Market business. This leader will define the positioning, messaging, and GTM strategy that accelerates pipeline, customer adoption, and revenue across high-volume customer segments.
Working cross-functionally with Product, Sales, Demand Generation, Channel, Customer Marketing, and Regional teams, the Director will translate product innovation into scalable GTM programs that help customers quickly understand why Veeam, why now, and why our solutions are the right choice.
##### **What You’ll Do**
- Own the product marketing strategy for SMB and Mid-Market segments, including segmentation, personas, positioning, messaging, competitive strategy, and GTM priorities.
- Define compelling, differentiated narratives that resonate with velocity buyers while aligning to Veeam's overall platform strategy.
- Lead integrated GTM launches and campaigns in partnership with Product, Sales, Demand Generation, Channel, and Regional Marketing teams.
- Develop scalable messaging, sales plays, enablement, and partner content that drives consistency across global routes to market.
- Identify market opportunities through customer insights, competitive intelligence, win/loss analysis, and market trends to influence product and GTM strategy.
- Partner with revenue teams to optimize pipeline creation, conversion, customer expansion, and competitive win rates.
- Establish best practices, measurement, and operational rigor to continuously improve GTM effectiveness across Velocity segments.
##### **What You’ll Bring**
- 10+ years of B2B product marketing, GTM strategy, or solutions marketing experience, including several years leading product marketing teams.
- Proven experience developing GTM strategy for SMB, Commercial, or Mid-Market technology businesses.
- Strong expertise in positioning, messaging, launches, competitive strategy, and sales enablement.
- Demonstrated success partnering with Product Management, Sales, Demand Generation, Channel, and Executive Leadership.
- Strong executive communication, strategic thinking, and analytical skills with the ability to connect marketing strategy to business outcomes.
- Experience in data protection, cybersecurity, cloud infrastructure, SaaS, or enterprise software is strongly preferred.
#LI-TS1 #remote
**What you'll get**
- Unlimited paid time off, 12 paid holidays including 4 global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
- Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
- Medical, dental, and vision coverage starting on your first day
- Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
- 401(k) retirement plan with company matching contributions
- Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
- AirVet: 24/7 virtual veterinary care at no cost
- Legal services, identity protection, and supplemental health insurance options
- Tax-advantaged spending accounts for healthcare, dependent care, and commuting
- Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning
**Compensation Transparency**
Veeam is committed to pay transparency and equitable compensation. For this role, the compensation range below reflects the expected total target compensation (TTC), inclusive of base pay and a competitive performance-based bonus. For roles with a commission plan, the compensation range represents On Target Earnings (OTE), which includes base salary plus variable commission. When determining compensation, Veeam takes into consideration factors such as experience, education, skills, and geographic zone. Offers are typically made below the midpoint of the range.
In addition to compensation, Veeam provides a comprehensive benefits package, including health coverage, retirement plans, and unlimited time off.
**U.S. Geographic Zones & Compensation Ranges (TTC / OTE)**
Zone 1: San Francisco Bay Area, New York City Boroughs
$275,880—$512,280 USD
Zone 2: Washington, California (excluding San Francisco Bay Area)
$252,890—$469,590 USD
Zone 3: Texas, Illinois, North Carolina, Colorado, Massachusetts, Pennsylvania, Virginia, Oregon, Nevada, Hawaii, New York (excluding NYC boroughs); Sales roles located in Georgia, Ohio, and Arizona
$229,900—$426,900 USD
Zone 4: All other US locations
$200,013—$371,403 USD
**Veeam Software is an equal opportunity employer** and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.
Personal data collected during the recruitment process will be processed in accordance with our [Recruiting Privacy Notice](https://www.veeam.com/legal/recruiting-privacy-notice.html), which explains how your information is collected, used, and handled in connection with hiring activities. By applying for this position, you consent to this processing.
By submitting your application, you confirm that the information provided, including any supporting documents, is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification may result in disqualification from consideration or, if discovered after employment begins, termination of employment.