整合营销经理
Integrated Marketing Manager
### 关于Bobbie
Bobbie生产欧洲风格的有机婴儿配方奶粉，全程在美国制造，因为我们相信每一位父母都应有信心、无评判、无妥协地喂养自己的宝宝。没有神秘成分，没有捷径。只有干净、用心制作的配方奶粉，让父母可以信赖。
但Bobbie从来不仅仅是一家配方奶粉公司。当2022年全国婴儿配方奶粉短缺导致全国各地的父母无法喂养孩子时，我们关闭了新客户的门店，而不是让任何一个现有家庭缺货。我们前往华盛顿。我们发声。我们开放了位于俄亥俄州海思的制造设施，以确保类似的事情永远不会再次发生。
这就是我们的样子，你也将加入其中。
### Bobbie for Change
我们的倡导部门Bobbie for Change存在，是因为仅仅生产优质的配方奶粉还不够，如果围绕育儿的系统仍然存在问题。我们争取联邦带薪育儿假，推动立法防止未来的配方奶粉短缺，倡导喂养公平，并支持那些面临艰难处境的家庭，包括通过Bobbie Breasties项目向受乳腺和妇科癌症影响的父母捐赠配方奶粉。
我们是一家真正相信成为父母会让你成为一名活动家的公司。在这里工作的人也深有同感。
**职位描述**
Bobbie正在寻找一位经验丰富、勇敢且注重细节的整合营销经理，帮助我们在每个渠道上实现最重要的品牌时刻。在这个职位中，你将把活动简报转化为协调的渠道策略，管理整合营销日历，并确保所有合作伙伴都在时间表内，使我们的活动讲述一个连贯的故事并推动可衡量的品牌和业务增长。
你能够从高处思考，同时又扎根于细节。你是创意团队在营销运营方面的首选合作伙伴，Asana是你第二个家。你绝对不能接受交付物延误或发布日的细节被忽视。
如果你喜欢成为优秀活动背后的关键纽带，并且对富有思想性和启发性的工作、有意义的客户故事以及品牌信息充满热情，那么请继续阅读。
**你将负责：**
支持并执行全渠道营销活动
- 支持整合营销工作的活动规划和执行
- 确保各渠道策略和交付物与简报一致
- 管理整合营销日历和重新安排
查看英文原文
### About Bobbie
Bobbie makes European-style organic infant formula manufactured end-to-end in the U.S., because we believe every parent deserves to feed their baby with confidence, without judgment and without compromise. No mystery ingredients. No shortcuts. Just clean, thoughtfully made formula that parents can trust.
But Bobbie has never been just a formula company. When the 2022 national infant formula shortage left parents across the country unable to feed their babies, we closed our storefront to new customers rather than leave a single existing family without formula. We went to Washington. We got loud. And we opened our Heath, Ohio manufacturing facility to make sure something like that could never happen again.
That's who we are, and that's what you'd be joining.
### Bobbie for Change
Our advocacy arm, Bobbie for Change, exists because making great formula isn't enough if the systems around parenthood are still broken. We fight for paid federal parental leave, push for legislation to prevent future formula shortages, advocate for feeding equity, and support families navigating impossible situations, including donating formula to parents impacted by breast and gynecologic cancers through the Bobbie Breasties program.
We're a company that genuinely believes becoming a parent makes you an activist. The people who work here feel that too.
**The Role**
Bobbie is looking for an experienced, bold and detail-obsessed Integrated Marketing Manager to help bring our biggest brand moments to life across every channel. In this role, you'll turn campaign briefs into aligned channel tactics, manage the integrated marketing calendar, and keep every partner on timeline so our campaigns tell a cohesive narrative and drive measurable brand and business growth.
You think at a high level and live in the details. You're the go-to partner for our creative team on marketing operations, and Asana is your second home. You absolutely hate to see a deliverable slip or a launch-day detail left to chance.
If you love being the connective tissue behind great campaigns, and you have a passion for thought-provoking and inspirational work, meaningful customer storytelling, and brand messaging, then read on.
**What You Will Do:**
Support and Execute Omnichannel Marketing Campaigns
- Support campaign planning and execution across integrated marketing efforts
- Ensure channel tactics and deliverables are aligned to brief
- Manage integrated marketing calendar and respective inputs from cross-channel partners driving alignment across launches, campaigns, promotions and key moments
- Manage integrated campaign timelines, channel tactic deliverables and briefing process within Asana in partnership with channel partners
- Serve as main POC for Creative PM and operations org in campaign management and roll-out
- Serve as primary POC for creative organization on campaign tactics, messaging strategy and deliverables across channels
- Coordinate campaign hindsighting process, partnering with marketing leads, to analyze campaign performance, establish key learning and inform future campaign strategies
- Track and report on monthly competitive landscape across channels
**What we would like you have:**
- At least 5 years of experience performing responsibilities as a Marketing Manager, ideally in a startup environment or at CPG brand (experience in eCommerce / DTC a plus!)
- Highly organized, detail-oriented, and capable of managing multiple priorities under tight deadlines and across initiatives
- Experience using Asana and Figma
- Strategic & _executional_—ability to think at a high-level and be in-the-weeds of the day-to-day of marketing operations
**You’re inspired by our core values:**
- Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
- Nurture the Tension - Parenthood is full of healthy _tension_, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
- Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to.
- Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.
### **Compensation and Benefits:**
**Compensation**
Our salaries are based on paying competitively for our size and industry. For fully remote roles, we have a single salary target per role that is differentiated based on geographic location (Group A, B, or C).
- Group A (SF/Bay Area, Seattle, NYC): $131,000 - $155,000
- Group B (Los Angeles, Chicago, Austin, Denver, Boston, Washington DC, San Diego, Philadelphia, Portland, Sacramento): $118,000 - $139,000
- Group C (All Other Cities): $112,000 - $131,000
**Benefits**
- Competitive stock options
- 401k with employer match
- Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
- US-based remote work model
- Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
- 16 paid company holidays, plus an end of year holiday shut down
- 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
- One year subscription to Bobbie
- $75 monthly internet stipend
- Co-working space reimbursement
At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.
Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.
[Bobbie Personnel Privacy Policy and Notice at Collection](https://docs.google.com/document/d/1UdDrOWiYp2du5y1svEYlqMhlsYyU04_f/edit)