产品市场经理
Product Marketing Manager
SBC Performance 为准备拓展全球市场的品牌提供可扩展的增长动力。
我们覆盖电子商务、健康与保健、教育和娱乐领域，团队帮助品牌更快获取客户，并在26个以上的全球市场中实现增长。我们结合数据驱动的付费媒体、表现型创意和高级分析，将营销转化为可预测的收入引擎。
被200多家公司信赖，管理超过1.5亿美元的广告支出。
更快增长。更聪明增长。
我们正在寻找一名产品市场营销经理（流程与邮件自动化方向），该职位将负责网页流程和生命周期沟通的开发与优化。此职位专注于提升转化率、扩大实验规模，并为我们的数字产品在国际市场建立高性能增长系统。
主要职责
- 负责并优化端到端网页流程（测验 → 注册 → 付费墙 → 激活）。
- 分析用户行为，识别流程中的转化瓶颈。
- 设计并运行A/B测试和增长实验以改善关键流程指标。
- 每周在不同市场推出并扩大多个流程实验。
- 构建并优化生命周期邮件流程，包括注册、激活、留存和召回。
- 与产品分析工具合作，跟踪性能并发现增长机会。
- 与产品、工程、设计、表现营销和创意团队紧密协作。
- 确保广告信息、落地页和产品体验之间保持高度一致。
- 进行用户和市场调研，更好地理解用户动机和行为。
- 监控并报告关键绩效指标，如CPA、转化率（CR）和预测终身价值（pLTV）。
要求
- 3年以上产品市场营销、增长市场营销、生命周期市场营销或类似B2C岗位经验。
- 有为数字产品构建和优化网页流程的实操经验。
- 有通过实验和A/B测试提升转化指标的成功案例。
- 具备强大的分析思维，能够处理流程指标和用户行为数据。
- 有邮件营销和生命周期自动化的实际操作经验（流程、分组、触发器）。
- 有使用产品分析工具的经验，如Google Analytics、Looker Studio、Amplitude、PostHog 或类似平台。
- 对支付基础设施和网页流程设置有良好的理解。
- 具备出色的协作能力，能够在跨职能团队中高效工作。
查看英文原文
SBC Performance drives scalable growth for brands ready to expand globally.
Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets. We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine.
Trusted by 200+ companies, managing $150M+ in ad spend.
Scale faster. Grow smarter.
We are currently looking for a Product Marketing Manager (Funnels & Email Automation) who will own the development and optimization of web funnels and lifecycle communication. This role focuses on improving conversion rates, scaling experimentation, and building high-performing growth systems for our digital products across international markets.
Key Responsibilities
- Own and optimize end-to-end web funnels (quiz → onboarding → paywall → activation).
- Analyze user behavior and identify conversion bottlenecks across the funnel.
- Design and run A/B tests and growth experiments to improve key funnel metrics.
- Launch and scale multiple funnel experiments weekly across different markets.
- Build and optimize lifecycle email flows including onboarding, activation, retention, and reactivation.
- Work with product analytics tools to track performance and identify growth opportunities.
- Collaborate closely with product, engineering, design, performance marketing, and creative teams.
- Ensure strong alignment between ad messaging, landing pages, and product experience.
- Conduct user and market research to better understand user motivations and behavior.
- Monitor and report on key performance metrics such as CPA, conversion rate (CR), and predicted lifetime value (pLTV).
Requirements
- 3+ years of experience in Product Marketing, Growth Marketing, Lifecycle Marketing, or similar B2C roles.
- Proven experience building and optimizing web funnels for digital products.
- Demonstrated success improving conversion metrics through experimentation and A/B testing.
- Strong analytical mindset and ability to work with funnel metrics and user behavior data.
- Hands-on experience with email marketing and lifecycle automation (flows, segmentation, triggers).
- Experience with product analytics tools such as Google Analytics, Looker Studio, Amplitude, PostHog, or similar platforms.
- Good understanding of payment infrastructure and web funnel setups.
- Strong collaboration skills and ability to work in cross-functional teams.
- Upper-Intermediate English or higher.
Nice to Have
- Experience working with international markets (US, EU, UK, LATAM).
- Background in companies with a strong performance marketing culture.
- Experience with subscription-based digital products.
- Familiarity with EdTech, AI-driven products, or lifestyle apps.
What We Offer
- Remote work
- Competitive compensation
- Flexible working hours (start between 9:00–11:00 CET)
- All necessary equipment
- Paid vacation and sick leave
- Educational support (certifications, courses, and training reimbursement)
- Company events and internal knowledge-sharing initiatives
- Transparent communication and an open feedback culture
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Originally posted on Himalayas