Head of PPC (South Africa)
作为 PPC 负责人，你将负责领导我们的 PPC 团队，管理 Google AdWords 账户和制定战略以最大化 ROI.你将与其他 PPC 专家密切合作，确保遵循最佳实践并不断提高竞选绩效。主要责任：1.领导和管理 PPC 团队：·监督和指导 PPC 专业人员，确保有效的管理 Google AdWords 帐户。·促进协作和高性能团队环境。2.开发和实施 PPC 策略：·创建和执行全面的 PPC 策划来推动流量，转换和收入。· 持续分析和优化活动以提高绩效和 ROI. 3.账户管理：· 控制和管理其他专家的 Google AdWords 帐户，提供指导和支持。·监控和报告账户表现，确定改善领域。4.关键词研究和优化：· 对策略进行全面的关键字研究来确定竞选增强机会。· 实施关键字战略以最大限度地实现影响力和相关性。5. 开发引人注目的广告复制和创意。· 开展 A/B 广告以确定最有效的测试。6.预算管理：·有效分配和管理 PPC 预算，确保最佳支出。· 追踪和报告预算绩效，根据需要进行调整。7. 绩效分析和报告：· 使用分析工具监测竞选表现并产生可操作见解。·定期提供有关 CTR,CPC,CPA 和 ROI 等关键指标的报道。8.保持与行业趋势最新信息：· 保持 PPC 和数字营销领域的最新趋势和最佳实践的了解。·实施创新战略以领先竞争力。10.培训和发展：· 辅导和培训 PPC 专家来发展他们的技能和知识。·鼓励团队内部持续学习和专业发展。要求：· 3年以上 PPC 经验 · 在管理 Google AdWords 账户方面的专业知识。·强有力的了解 PPC 最佳实践和优化技术。·卓越的分析技能和解释数据以推动决策的能力。·熟练使用 PPC 和分析工具 （例如，谷歌分析，广告编辑器，SEMRush）. ·强大的领导力和能力。
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This is a remote position.
Head of PPC (Pay-Per-Click)
Job Description:
As the Head of PPC, you will be responsible for leading our PPC team, managing Google AdWords accounts, and developing strategies to maximize ROI. You will work closely with other PPC specialists, ensuring best practices are followed and continuously improving campaign performance.
Key Responsibilities:
1. Lead and Manage PPC Team:
- Oversee and guide PPC specialists, ensuring effective management of Google AdWords accounts.
- Foster a collaborative and high-performance team environment.
2.Develop and Implement PPC Strategies:
- Create and execute comprehensive PPC strategies to drive traffic, conversions, and revenue.
- Continuously analyze and optimize campaigns to improve performance and ROI.
3.Account Management:
- Control and manage Google AdWords accounts of other specialists, providing direction and support.
- Monitor and report on account performance, identifying areas for improvement.
4.Keyword Research and Optimization:
- Conduct thorough keyword research to identify opportunities for campaign enhancement.
- Implement keyword strategies to maximize reach and relevance.
5.Ad Creation and Testing:
- Develop compelling ad copy and creatives that align with campaign goals.
- Conduct A/B testing to determine the most effective ads.
6.Budget Management:
- Allocate and manage PPC budgets effectively, ensuring optimal spend.
- Track and report on budget performance, making adjustments as needed.
7.Performance Analysis and Reporting:
- Utilize analytics tools to monitor campaign performance and generate actionable insights.
- Provide regular reports on key metrics, including CTR, CPC, CPA, and ROI.
8.Stay Up-to-Date with Industry Trends:
- Keep abreast of the latest trends and best practices in PPC and digital marketing.
- Implement innovative strategies to stay ahead of the competition.
10.Training and Development:
- Mentor and train PPC specialists to develop their skills and knowledge.
- Encourage continuous learning and professional development within the team.
Requirements:
- Proven experience as a PPC Manager for 3+ years
- Expertise in managing Google AdWords accounts.
- Strong understanding of PPC best practices and optimization techniques.
- Excellent analytical skills and the ability to interpret data to drive decisions.
- Proficiency in using PPC and analytics tools (e.g., Google Analytics, AdWords Editor, SEMrush).
- Strong leadership and team management skills.
- Exceptional communication and interpersonal skills.
- Ability to work in a fast-paced, dynamic environment.
- Bachelor's degree in Marketing, Business, or a related field preferred.
Requirements
Technical Requirements:Minimum Technical Requirements
Power Backup
A reliable power backup that could sustain a minimum of 8 hours (full shift)
Examples:Generators// Solar Panels// Portable power inverters etc. (UPS is not enough)
Internet Backup(Secondary internet)
Jitter: below 10ms
Latency: below 160ms
Upload: minimum of 25mbps
Download: minimum of 25mbps
Power and Internet Backup is a MUST.
Originally posted on Himalayas