数字媒体策划师/购买师 - 远程，拉丁美洲
Lead Digital Media Planner/Buyer - Remote, Latin America
Bluelight 是一家领先的软件咨询公司，致力于设计和开发能够提升用户体验的创新技术。凭借对为客户交付卓越服务的坚定承诺，Bluelight 在质量与客户满意度方面表现出色。我们的使命不仅是打造前沿的应用程序，还要营造一个协作且富有成效的工作环境，让每位团队成员都能成长和蓬勃发展。目前，Bluelight 在美国以及中美洲和南美洲都有业务，正处于令人兴奋的扩展阶段，持续寻找优秀人才加入我们充满活力和多样性的团队。
我们正在寻找一位具有扎实媒体和广告基础的人选；熟悉 Google Campaign Manager、Meta Ads Manager、LinkedIn Ads，能够进行策划、展示、执行和优化所有媒体策略。
理想的候选人善于利用数据，能够通过数据打造表现最佳的营销活动。我们希望找到一位有条理、注重细节，并且最重要的是，与我们团队一样热衷于快速实现结果并长期打造更强品牌的人。最重要的是，我们认为拥有积极、投入的性格对于我们的工作文化至关重要，也是与我们机构蓬勃发展的团队理念建立热情联系的关键。
媒体策划与策略
- 制定与客户目标和目标受众一致的全面媒体计划。
- 进行深入的研究和分析，以确定最优的媒体渠道和策略。
- 根据表现和目标确定各渠道的预算分配。
- 关注新兴数字媒体趋势、技术和 AI 集成。
- 在提案过程中，向新业务团队和客户团队提供预算和媒体策略建议。
广告活动执行与管理
- 监督在各种平台（如 Google Ads、社交媒体平台、程序化展示）上的付费广告活动执行。
- 管理与日常广告管理相关的外部供应商关系。
- 跟踪关键绩效指标（KPI），如潜在客户、获客成本（CPA）、获客成本（CPL）、参与率、网站流量和表单填写量。
- 分析广告活动表现数据，识别优化和改进的领域。定期生成广告活动表现和洞察报告。
预算管理
- 有效管理和分配各渠道的媒体预算
查看英文原文
Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting-edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive. With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.
We are looking for someone with a strong media and advertising foundation; well versed in Google Campaign Manager, Meta Ads Manager, LinkedIn Ads, planning, presenting, executing, and optimizing all media strategies.
Our ideal candidate thrives on data and is adept at using it to craft the highest performing campaigns possible. We’re seeking someone who is well organized, attentive to detail, and most importantly is as passionate as the rest of our team is about driving results overnight and building stronger brands over time. Above all, we think having the right positive, engaged personality is crucial for our work culture and to create a passionate tie to our agency’s thriving team philosophy.
Media Planning & Strategy
- Develop comprehensive media plans aligned with client goals and target audiences.
- Conduct in-depth research and analysis to identify optimal media channels and strategies.
- Determine budget allocation across channels based on performance and objectives.
- Stay abreast of emerging digital media trends, technologies, and AI integrations.
- Advise the New Business teams and Account teams on recommended budgets and media strategies during the pitch process.
Campaign Execution & Management
- Oversee the execution of paid media campaigns across various platforms (e.g., Google Ads, social media platforms, programmatic display).
- Manage relationships with external vendors responsible for day-to-day campaign management.
- Track key performance indicators (KPIs) such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.
- Analyze campaign performance data to identify areas for optimization and improvement. Generate regular reports on campaign performance and insights.
Budget Management
- Manage and allocate media budgets effectively across channels to maximize campaign performance.
- Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets.
- Identify opportunities for cost-saving without compromising campaign effectiveness.
Skills & Qualifications
- 4+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms.
- Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
- Proven track record of managing performance marketing campaigns with a focus on results.
- Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.).
- Exceptional analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Self-motivated, detail-oriented, and able to work independently and as part of a team.
- Proficiency with media buying and planning tools.
Company Benefits
- Competitive salary and bonuses, including performance-based salary increases.
- Generous paid-time-off policy
- Flexible working hours
- Work remotely
- Continuing education, training, conferences
- Company-sponsored coursework, exams, and certifications
Being a consultant in our team is a fun, challenging, and rewarding career choice. Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business.
You will have the opportunity to work on a variety of projects for our incredible clients, which will accelerate your career growth. You’ll collaborate with modern technologies and work alongside some of the best professionals in the industry!
If you’re eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply.
Originally posted on Himalayas