邮件与生命周期营销专员 | 尼加拉瓜
Email and Lifecycle Marketing Specialist | Nicaragua
- 职位类型：全职，长期合同工
- 工作地点：远程办公
- 工作时间：全职，周一至周五 - 美东时间上午9:00 - 下午6:00
- 薪资：1800 - 2000美元
关于我们
HireHawk将全球的技能人才与美国和加拿大的公司提供的有意义的远程工作机会连接起来。我们围绕那些有责任感、沟通清晰并以高标准交付的人员组建全球分布式团队。
此次机会中，你将支持一个以生命周期营销为核心客户体验、留存和长期收入的直接面向消费者订阅业务。
职位简介
作为邮件/生命周期营销专家，你将负责邮件、短信、细分、留存、送达率和报告等方面的执行工作。你将亲自构建和维护Klaviyo的活动、自动化流程和生命周期流，同时管理Klaviyo与Recharge之间的连接。
这是一个需要深入参与工作的个人贡献者角色。你需要理解每个活动背后的战略，同时也要负责构建、测试、排查问题、发布和优化活动。
由于该业务采用订阅模式，你的工作将直接影响流失率降低、重复购买、升级、挽回客户和客户终身价值。
工作时间是周一至周五，美东时间上午9:00 - 下午6:00。
职责
- 负责并持续优化Klaviyo在获取、入职、互动、留存、挽回等关键生命周期阶段的流程架构。
- 独立构建、测试、安排和发布邮件活动，同时保持准确的活动日历。
- 创建客户细分，实现更相关的信息传递、更强的个性化和更好的生命周期表现。
- 作为整合邮件和留存策略的一部分，构建并执行短信活动和自动化流程。
- 负责留存计划，包括流失挽救项目、挽回活动、升级优惠、订阅信息和其他客户生命周期实验。
- 管理并排查Klaviyo与Recharge的集成问题，确保订阅和客户数据在平台间准确流动。
- 监控邮件送达率、列表健康状况、发送者表现和互动信号，并在问题影响结果之前解决它们。
- 分析生命周期表现，并将活动、流程和客户数据转化为清晰的报告和分析
查看英文原文
- Job Type: Full-time, long-term contractor
- Workplace: Remote
- Schedule: Full-time, Monday to Friday - 9:00 am - 6:00 pm EST
- Compensation: $1,800 - $2,000
About Us
HireHawk connects skilled professionals around the world with meaningful remote opportunities at U.S. and Canadian companies. We build globally distributed teams around people who take ownership, communicate clearly, and deliver at a high standard.
For this opportunity, you will support a direct-to-consumer subscription business where lifecycle marketing plays a central role in customer experience, retention, and long-term revenue.
About the Role
As an Email / Lifecycle Marketing Specialist, you will own hands-on execution across email, SMS, segmentation, retention, deliverability, and reporting. You will personally build and maintain Klaviyo campaigns, automations, and lifecycle flows while managing the connection between Klaviyo and Recharge.
This is an individual contributor role for someone who enjoys being close to the work. You will be expected to understand the strategy behind each campaign, but you will also be the person building, testing, troubleshooting, launching, and optimizing it.
Because the business operates on a subscription model, your work will directly influence churn reduction, repeat purchases, upgrades, winbacks, and customer lifetime value.
Working hours are Monday through Friday, 9:00 AM to 6:00 PM EST.
Responsibilities
- Own and continuously improve the Klaviyo flow architecture across acquisition, onboarding, engagement, retention, winback, and other key lifecycle stages.
- Build, test, schedule, and launch email campaigns independently while maintaining an accurate campaign calendar.
- Develop customer segments that enable more relevant messaging, stronger personalization, and better lifecycle performance.
- Build and execute SMS campaigns and automations as part of an integrated email and retention strategy.
- Own retention initiatives including churn-save programs, winback campaigns, upgrade offers, subscription messaging, and other customer lifecycle experiments.
- Manage and troubleshoot the Klaviyo and Recharge integration to ensure subscription and customer data flows accurately between platforms.
- Monitor email deliverability, list health, sender performance, and engagement signals, and resolve issues before they negatively affect results.
- Analyze lifecycle performance and translate campaign, flow, and customer data into clear reporting and actionable recommendations.
- Design and run thoughtful tests across messaging, offers, segmentation, timing, and lifecycle journeys, explaining the rationale behind each test.
- Troubleshoot execution issues independently using platform documentation, support resources, and AI tools before escalating routine problems.
Requirements
Must-Have:
- 3-6+ years of experience in lifecycle, retention, CRM, or email marketing, with flexibility on exact seniority for candidates with strong hands-on experience.
- Deep, hands-on Klaviyo experience, including personally building campaigns, automations, flows, segments, and reporting.
- DTC or e-commerce lifecycle marketing experience.
- Experience designing and maintaining lifecycle flow architecture rather than only managing or reviewing other people's work.
- Hands-on experience with customer segmentation, SMS marketing, email deliverability, and list health.
- Experience executing retention programs such as churn-save initiatives, winbacks, subscription offers, upgrades, or similar lifecycle campaigns.
- Ability to work independently, troubleshoot problems, follow detailed instructions accurately, and take ownership through completion.
- Hands-on knowledge of the Klaviyo + Recharge integration and subscription data flows.
Nice to Have:
- Strong experience with subscription-based e-commerce businesses.
- Experience creating email assets in Canva, Photoshop, or AI-powered creative tools.
- Experience developing lifecycle strategy and explaining the reasoning behind campaign, segmentation, testing, and automation decisions.
- Familiarity with using AI tools to accelerate creative production, analysis, research, and troubleshooting.
Originally posted on Himalayas