出海雷达

内容与SEO运营专员

Content & SEO Operations Specialist

市场运营职能支持限定地区(需当地身份)日间重叠约 2 小时,需偶尔早起或晚睡
公司Breezeway
薪资未公开
工作地点Spain
地域资格限定地区(需当地身份)
时区要求日间重叠约 2 小时,需偶尔早起或晚睡
用工类型Full Time
发布时间21 天前
数据来源Himalayas
前往 Himalayas 查看并投递 →
注意地域限制:该职位明确限定在 Spain 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。
作息提示:日间重叠约 2 小时,需偶尔早起或晚睡。

Breezeway 的获奖物业运营和体验平台帮助协调、沟通并验证物业中的详细工作。Breezeway 支持超过 5500 万项物业维护任务,帮助数千名短期租赁经理和酒店运营商提高运营效率,增加服务收入,同时消除手动工作,提升每个物业的体验。

职位描述
我们正在寻找一位内容与 SEO 运营专家,能够站在技术 SEO、内容策略和收入归因的交汇点。你将负责帮助 Breezeway 团队将有机流量渠道打造为收入驱动因素,从网站架构和内部链接到内容生产流程和外部权威建设,全面负责。你将利用数据和工具对现有内容策略进行审计,识别差距,并将其转化为持续增长的内容引擎。你将直接与需求生成总监合作,并与内容团队和文案人员紧密协作。

全职远程办公。位于西班牙。
你将负责
— 技术 SEO 与 AEO —
· 站内 SEO 基础设施

  • 负责网站和博客的内部链接结构
  • 在所有核心主题领域实施并维护中心-分支集群架构
  • 管理 301 重定向、规范标签和 URL 策略
  • 确保所有页面都有正确的 schema 标记(FAQ、文章、最后修改时间标签)并且完全可被 LLM 爬虫(GPTBot、ClaudeBot、PerplexityBot)访问
  • 网站健康与技术维护
  • 监控并解决技术问题,包括损坏的链接、404 错误、HTTPS/HTTP 混合内容、缺失的 hreflang 返回标签和爬取错误
  • 使用 Screaming Frog、Ahrefs 和 GSC 进行持续的技术审计——网站健康是持续的责任,而不是一次性任务
  • 与开发团队和 HubSpot 合作实施修复并验证解决情况
  • 外部 SEO 与链接建设
  • 制定并执行反向链接策略,从 PMS 合作关系开始(Breezeway 集成了 30 多个 PMS 平台)
  • 识别并争取在行业出版物(VRM Intel、STR 行业新闻、酒店科技媒体)上的发布机会
  • 管理对比页和替代页的推广工作
  • 监控引用域名并拒绝有毒反向链接

— 内容运营与策略 —
· 内容运营

  • 使用 Clearscope 和 AirOps 创建关键词优化的内容简报——作家和领域专家根据这些简报执行,你负责优化
查看英文原文

Breezeway’s award-winning property operations and experience platform helps coordinate, communicate, and verify detailed work at properties. Powering over 55M property care tasks, Breezeway helps thousands of short-term rental managers and hospitality operators increase operational efficiency and boost service revenue while eliminating manual work and elevating the experience at each property.

The Role
We're looking for a Content & SEO Operations Specialist who can sit at the intersection of technical SEO, content strategy, and revenue attribution. You'll be responsible for helping the Breezeway team build the organic channel as a revenue driver, owning everything from site architecture and internal linking to content production workflows and off-site authority building. You'll use data and tooling to audit the current content strategy, identify gaps, and turn it into a compounding content engine. You'll work directly with the Director of Demand Generation and collaborate closely with the content team and copywriters.
Fully remote. Based in the Spain.
What You'll Own
— Technical SEO & AEO —
· On-Site SEO Infrastructure

  • Own the internal link structure across the website and blog
  • Implement and maintain the hub-and-spoke cluster architecture across all core topic areas
  • Manage 301 redirects, canonical tags, and URL strategy
  • Ensure all pages have correct schema markup (FAQ, Article, last modified tags) and are fully accessible to LLM crawlers (GPTBot, ClaudeBot, PerplexityBot)
  • Website Health & Technical Maintenance
  • Monitor and resolve technical issues including broken links, 404 errors, HTTPS/HTTP mixed content, missing hreflang return tags, and crawl errors
  • Conduct ongoing technical audits using Screaming Frog, Ahrefs, and GSC — site health is a continuous responsibility, not a one-off task
  • Work with dev and HubSpot to implement fixes and verify resolution
  • Off-Site SEO & Link Building
  • Develop and execute a backlink strategy starting with PMS partner relationships (Breezeway integrates with 30+ PMS platforms)
  • Identify and pursue placements on industry publications (VRM Intel, STR industry press, hospitality tech media)
  • Manage outreach for comparison and alternative pages
  • Monitor referring domains and disavow toxic backlinks

— Content Operations & Strategy —
· Content Operations

  • Build keyword-optimized content briefs using Clearscope and AirOps — writers and domain experts execute against them, you own the optimization layer
  • Manage the content calendar and prioritization pipeline.
  • Review and publish content, ensuring every piece meets on-page requirements before going live
  • Oversee content refresh cycles
  • Map and improve the current content production workflow in AirOps and make recommendations on how to scale it
  • Keyword & Competitive Intelligence
  • Maintain and update the keyword map across all topic clusters using Ahrefs
  • Track competitor movements on target keywords
  • Run quarterly content gap analyses and update the content queue accordingly
  • Continuously identify top-of-funnel opportunities beyond our core head keywords — long-tail, adjacent queries, and emerging search patterns
  • Reporting & Revenue Attribution
  • Set up and maintain Ahrefs rank tracker for Share of Voice KPI reporting
  • Own GA4 conversion goal setup and maintenance

What We're Looking For
Must have:

  • At least 2 years in SEO, content operations, or a combined digital marketing role
  • Hands-on experience with Ahrefs or SEMrush or equivalent (mandatory)
  • Comfortable in HubSpot CMS — publishing, managing blog posts, custom modules
  • Ability to read data and make prioritization decisions independently

Nice to have:

  • Experience with Screaming Frog, Sitebulb, or equivalent crawl tooling
  • Experience with Clearscope, Surfer SEO, or Frase
  • Familiarity with AirOps or similar AI content workflow tools

Who you are:

  • You think in systems, not tasks — you want to build something that compounds
  • You're comfortable owning a channel with revenue targets, not just traffic metrics
  • You can communicate data clearly to non-technical stakeholders
  • You're proactive about verification — you don't ship something without checking the source

Breezeway is an equal opportunity employer and prohibits discrimination based on race, color, religion, sex, national origin, age, disability, genetic information, or any other protected status. We embrace diversity and are committed to creating an inclusive workplace. We believe that respect fosters open-mindedness and curiosity, enabling us to gain valuable perspectives from our teammates, the market, and our clients. All qualified applicants will receive consideration for employment without regard to these factors. If you need accommodation during the application process, please let us know.

We're a remote-first company with team members across the U.S. and globe, but we currently hire only in the following states and countries.

Countries: US and Spain
United States: Arizona, Arkansas, California, Connecticut, Florida, Georgia, Idaho, Illinois, Maine, Massachusetts, Michigan, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, and Wisconsin.

Originally posted on Himalayas

本页面信息整理自 Himalayas,版权归原发布方所有。职位可能随时关闭,投递请以原始页面为准。 本站只做信息聚合展示,不参与招聘流程,也不向求职者收取任何费用。

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