创意营销制作人
Creative Marketing Producer
描述
CapsLock 是一家动态营销公司，为北美大型合作伙伴提供基于 IT 的解决方案。我们专注于通过数据驱动的营销、创意制作和技术创新实现可扩展的客户获取。
我们的团队在营销、IT、分析和媒体购买之间协作，构建、测试并优化高性能转化漏斗，帮助客户在家居改善、健康、法律和保险等行业实现可预测的增长。
我们正在寻找一位创意营销制作人，他像研究人员一样思考——能够感知趋势，理解叙事，并知道如何将营销洞察转化为真正能销售的视频。
你的角色不仅仅是制作，还要引领创意演变——生成想法，完善已验证的创意方法，发现新风格，进行测试，并扩大有效的方法。你将在项目管理、创意、分析和制作的交汇点工作。
你还将塑造和提出挑战现有广告格式、探索新叙事角度的创意概念。
职责：
- 监测并记录 Meta、TikTok、YouTube 和其他平台上的新兴视频趋势。
- 市场与内容开发研究
- 研究新的视频风格，而不仅仅是改进现有的风格。
- 将洞察转化为创意假设。
- 项目管理，支持从创意到交付的各个团队。
- 确保每个概念准确反映客户的价值主张和目标受众。
- 协调创作者、网红和博主。
- 与媒体购买者合作制定并管理测试计划，以验证创意假设。
- 审查表现数据（点击率、钩子率、观看时长、CPA）。
- 理解持续创意优化的“创作 → 测试 → 学习 → 扩展”流程。
- 在营销、创作和测试部门之间进行有效沟通。
AI 与实验思维：
你知道如何使用 AI 工具进行实验——从在 Midjourney 中生成参考素材，到使用 Claude 来整理你的工作空间。我们不要求你掌握每种工具，但重视“提示优先”的思维方式——你创作的速度要快于搜索速度。
要求
必备条件
- 3 年以上营销经验——最好是在付费社交或效果营销领域。
- 对短视频格式有扎实的理解，了解在 Meta、TikTok 和 YouTube 上推动表现的因素。
- 擅长与创作者和博主合作：寻找、指导和监督他们的工作。
查看英文原文
Description
CapsLock is a dynamic marketing company providing IT-enabled solutions for large North American partners. We specialize in scalable customer acquisition through data-driven marketing, creative production, and technology innovation.
Our teams collaborate across marketing, IT, analytics, and media buying to build, test, and optimize high-performing funnels that help clients achieve predictable growth across industries such as Home Improvement, Health, Legal, and Insurance.
We’re looking for a Creative MarketingProducer who thinks like a researcher - someone who senses trends, understands storytelling, and knows how to turn marketing insights into videos that actually sell.
Your role is not only production, but to lead creative evolution - generating ideas, refining proven creative approaches, finding new styles, testing them, and scaling what works. You’ll work at the intersection of project management, creative, analytics, and production.
You’ll also shape and pitch creative concepts that challenge existing ad formats and explore new storytelling angles.
Responsibilities:
- Monitor and document emerging video trends across Meta, TikTok, YouTube, and other platforms.
- Market and Content development Research
- Research new video styles, not just iterate on existing ones.
- Translate insights into creative hypotheses.
- Project management, supporting various teams from idea to delivery
- Ensure each concept accurately reflects the client’s value proposition and target audience.
- Coordinate creators, influencers, and bloggers.
- Develop and manage test plans with media buyers to validate creative hypotheses.
- Review performance data (CTR, hook rate, watch time, CPA).
- Understand a consistent “create → test → learn → scale” workflow for ongoing creative optimization.
- Communicating effectively between marketing, creation and testing departments.
AI & Experimentation Mindset:
You know how to experiment with AI tools - from generating references in Midjourney to using Claude to organise your workspace. We don’t expect you to know every tool, but we value a “prompt-first” mindset - when you create faster than you search.
Requirements
Essential
- 3+ years of experience in marketing - ideally within paid social or performance marketing.
- Solid understanding of short-form video formats and what drives performance on Meta, TikTok, and YouTube.
- Comfortable collaborating with creators and bloggers: sourcing, briefing, and overseeing remote shoots.
- Confident in interpreting marketing performance data.
- Exceptional communication and organization skills - able to keep projects on track, people aligned, and expectations clear.
- Strong attention to detail, accountability, and the ability to prioritize multiple projects effectively.
- Fluent English - both spoken and written
Nice to Have
- Experience in media buying or working closely with media buyers.
- Familiarity with AI tools for generating or enhancing creative assets.
- Video production or video marketing background.
- Experience using UGC or influencer platforms to source and manage creators.
- Understanding of A/B testing and how creative experiments are structured and analyzed.
Why do we deserve your attention?
Not only do we offer fair and competitive pay, but we also provide perks and benefits that support your well-being and growth. Here are some of them:
Remote Work
We are a truly remote-first company. You choose where you feel the most productive and comfortable to make an impact.
Paid Time Off
Work-life balance matters to us, and we support it with paid time off for rest, personal time, or simply doing what makes you happy.
Ongoing Learning
We believe in curiosity and growth. That’s why we support continuous learning with workshops, online courses, conferences, and certifications.
Home Office
We help you set up your perfect workspace by covering equipment and furniture expenses, so you can do your best work from home.
Physical Well-Being
From gym memberships and yoga classes to home workout equipment or even a bicycle, we give you the flexibility to stay active your way.
Unlimited Sick Days
Your health matters. Take the time you need to rest and recover - we’ll be here when you’re ready to return.
Medical Coverage
We support you and your family with reimbursement for medical insurance and health-related expenses, including dental care and psychological support.
Co-Working Space
If you sometimes crave a change of scenery or more social interaction, we’ll cover the full cost of a co-working space.
Fun Stuff
From gaming nights and fitness challenges to annual retreats at world-class resorts, we make sure there’s never a shortage of fun and connection.
Originally posted on Himalayas