PE-CX & Digital Analytics Lead
远程 （美国）,最多25%的旅行 关于药物精华：你不经常有机会在扩大自己的可能性时对别人的生活产生真正的影响。在药物精華中，你会发现这种罕见的机会。加入我们，让我们一起改变生命。药物精髓公司是一个快速增长的生物制药创新者。我们利用深入的专业知识和经验证的科学原则来提供有效的新的生物学剂用于血液学和肿肿瘤学领域的挑战性疾病，一个产品获得批准并进行了多样化的管道。我们相信通过严格的研究和创新思维，可以改善患者健康和生活质量。由2003年由美国生物技术和制药公司的一组台湾裔美国高管和知名科学家组成的团队成立，今天我们在台灣证券交易所上市 (TWSE: 6446) ,并正在扩大我们的全球存在性，拥有美国，日本，新加坡，韩国和中国的业务以及太地区一座世界级生物生产设施。PE-CX 和数字分析领导是对 PE-Cx 性能测量的内部中小企业，建立了评估和优化 PE-C X 的分析能力，从 HCP Rx 升降和消费者 HVA,转换和道测量开始，并扩展到整个数码性能分析模型需求范围。这一角色将数据与人工智能启用所构建的数据和基础设施转化为能够更明智地投资和部署决策的见解和建议。报告给 PE-CX 和数字战略负责人，该领导者与数据&AI 启用，商业化分析和运营，市场营销，销售以及外部媒体和平台合作伙伴密切合作，以确保 PE-Cx 的性能得到严格测量并转换为基于数据的行动。关键责任测量框架和方法 ·建立和拥有 PE-C X 运行的测量框架，从 HCP Rx 升降器和消费者 HVA 开始，转型和道分析 ·建立将参与活动与实际业务结果联系在一起的框架 ·与数据和人工智能合作伙伴 实现识别数据需求，并完善数据流程，以确保所有输入数据的质量，准确性和完整性 ·随着 PE-CX 扩展到新的客户类型，功能性
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Location: Remote (U.S.), with up to 25% travel
About PharmaEssentia:
It’s not often you get the chance to make a real impact on the lives of others, while expanding your own possibilities. You’ll find that rare opportunity at PharmaEssentia. Join us, and let’s transform lives, together.
PharmaEssentia Corporation is a rapidly growing biopharmaceutical innovator. We are leveraging deep expertise and proven scientific principles to deliver effective new biologics for challenging diseases in the areas of hematology and oncology, with one product approved and a diversifying pipeline. We believe in the potential to improve both health and quality of life for patients with limited options today through the combination of rigorous research and innovative thinking. Founded in 2003 by a team of Taiwanese-American executives and renowned scientists from U.S. biotechnology and pharmaceutical companies, today we are listed on the Taiwan Stock Exchange (TWSE: 6446) and are expanding our global presence with operations in the U.S., Japan, Singapore, South Korea, and China, along with a world-class biologics production facility in Taichung.
Position Summary
The PE-CX & Digital Analytics Lead is the internal SME for PE-CX performance measurement, building the analytics capabilities to evaluate and optimize PE-CX — starting with HCP Rx lift and consumer HVA, conversion, and funnel measurement, and extending across the full range of digital performance analytics the model needs as it grows. This role translates the data and infrastructure built by Data & AI Enablement into insights and recommendations that enable smarter investment and deployment decisions. Reporting to the Head of PE-CX & Digital Strategy, this leader partners closely with Data & AI Enablement, Commercialization Analytics & Operations, Marketing, Sales, and external media and platform partners to ensure PE-CX performance is measured rigorously and translated into data-driven action.
Key Responsibilities
Measurement Framework & Methodology
· Build and own the measurement frameworks PE-CX runs on, starting with HCP Rx lift and consumer HVA, conversion, and funnel analysis
- Establish the framework that ties engagement activity to real business outcomes
- Partner with Data & AI Enablement to identify data needs and refine data processes that ensure the quality, accuracy, and completeness of all input data
- Continuously evolve measurement approaches as PE-CX expands into new customer types, functional areas, and channels
Digital Performance Analytics
· Analyze digital performance across paid media, CRM, web, and third-party platforms to identify what's working and what isn't
- Translate performance data into clear, prioritized recommendations for campaign, channel, and platform optimization
- Monitor performance in-flight and flag issues or opportunities before they show up in a quarterly review
- Build self-serve, automatically updating dashboards to make PE-CX performance clear and usable for stakeholders across the business
Adaptation & Innovation
· Identify opportunities and execute high-impact ad hoc analyses to drive key business decision points
- Evaluate new measurement approaches, tools, and data sources that could sharpen how digital performance is evaluated and acted upon
- Serve as the business owner and translator for relevant AI, ML, and advanced analytics use cases
Required Qualifications
· Bachelor's degree required; degree in analytics, statistics, marketing, or related field preferred
- 7+ years of experience in commercial analytics, digital measurement, or omnichannel performance roles within biotechnology, pharmaceuticals, or healthcare
- Demonstrated experience building measurement frameworks and analyzing Rx lift, HVAs, conversion, and funnel performance across HCP and consumer channels
- Hands-on proficiency with analytics and BI tools; comfort working directly with data and designing new ways to analyze and show data
- Experience translating complex performance data into clear recommendations for non-technical stakeholders
- Demonstrated ability to work cross-functionally with analytics, marketing, and sales partners
- Understanding of media/promotional deployment and measurement strategy
Preferred Qualifications
· Experience building measurement or analytics capabilities from the ground up, not just operating established ones
- Experience measuring performance across HCP third-party platforms, social media, paid and organic search, CRM, and web
- Experience with deploying AI use cases with measurable value
- A track record of catching measurement, attribution, or interpretation gaps that others missed.
The expected salary range for this position based on greater Boston, MA location is $162,000 – 208,000. Actual salary pay will be based on multiple factors, including geographic location, experience, qualifications, and other job-related factors permitted by law.
Benefits of working with our team:
PharmaEssentia USA strives every day to improve the lives of patients as well as our employees. As a valued member of PharmaEssentia USA, you will enjoy the following benefits:
· Comprehensive medical coverage
- Dental and vision coverage
- Generous paid time-off
- 401(k) retirement plan with competitive company match
- Medical & Dependent Care Flexible Spending Account
- Up to $150 monthly cell phone reimbursement
- Employee Assistance Program
At PharmaEssentia USA, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, pregnancy (including childbirth and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. PharmaEssentia USA believes that diversity and inclusion among our team are critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
PharmaEssentia does not accept unsolicited agency resumes. Staffing agencies should not send resumes to our HR team or to any PharmaEssentia employees. PharmaEssentia is not responsible for any fees related to unsolicited resumes from staffing agencies.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
At PharmaEssentia, our goal is to treat as many people with cancer as possible. That means challenging the status quo with better science that leads to better lives. By joining our team, you will not only expand your own possibilities, but you will contribute to expanding options for people with cancer.
Originally posted on Himalayas