创意策略师
Creative Strategist
创意策略师
MASTERWORKS.AGENCY
简介
作为跨职能团队的关键成员，创意策略师与客户策略师、分析师、项目经理及业务部门紧密合作，针对直邮、数字、电子邮件、短信、社交媒体、视频、网站、CTV、播客和新兴渠道，制定活动概念、信息框架、创意方向和优化建议。
此职位在受众理解与创意执行之间起到战略桥梁的作用。创意策略师确保每项活动都建立在洞察之上，与客户目标一致，并旨在最大化参与度、响应率和长期品牌健康度。
职责
创意策略与活动开发
- 领导所负责客户组合的创意策略。
- 制定符合筹款和营销目标的活动概念、美术指导和战略建议。
- 将客户目标、受众洞察和活动表现转化为可操作的创意方向。
- 针对直邮、电子邮件、数字、短信、社交媒体、网站、视频、播客、CTV和新兴渠道，制定特定渠道的创意建议。
- 识别创新、测试和创意优化的机会。
- 关注筹款、营销和创意行业的趋势，并将相关学习应用到客户工作中。
受众与信息策略
- 制定并维护受众人物画像、捐赠者档案和受众洞察。
- 创建并不断优化支持筹款、获取、留存和品牌建设的信息框架。
- 确保所有渠道和活动中的信息一致性与战略对齐。
创意表现与优化
- 与分析师合作，查看KPI仪表盘，解读活动表现并挖掘可操作的创意洞察。
- 分析活动结果，确定哪些创意方法带来成功，以及改进的机会在哪里。
- 制定测试建议、优化策略和创意学习计划。
创意领导与质量保障
- 为设计师、文案撰写者、制作艺术家和其他创意合作伙伴提供战略创意指导。
- 负责创意质量保障和所有分配创意交付物的审查，确保战略对齐和品牌标准的遵守。
- 主导创意评审并提供反馈，以提升创意质量。
查看英文原文
Creative Strategist
MASTERWORKS.AGENCY
OVERVIEW
As a key member of a cross-functional team, the Creative Strategist partners closely with Account Strategists, Analysts, Program Managers, and business units to develop campaign concepts, messaging frameworks, creative direction, and optimization recommendations across direct mail, digital, email, SMS, social media, video, web, CTV, podcast, and emerging channels.
This role serves as the strategic bridge between audience understanding and creative execution. The Creative Strategist ensures that every campaign is rooted in insight, aligned to client objectives, and positioned to maximize engagement, response, and long-term brand health.
RESPONSIBILITIES
Creative Strategy & Campaign Development
- Lead creative strategy for an assigned portfolio of clients.
- Develop campaign concepts, art direction, and strategic recommendations that align with fundraising and marketing objectives.
- Translate client goals, audience insights, and campaign performance into actionable creative direction.
- Develop channel-specific creative recommendations across direct mail, email, digital, SMS, social media, web, video, podcast, CTV, and emerging channels.
- Identify opportunities for innovation, testing, and creative optimization.
- Maintain awareness of fundraising, marketing, and creative industry trends and apply relevant learnings to client work.
Audience & Messaging Strategy
- Develop and maintain audience personas, donor profiles, and audience insights.
- Create and evolve messaging frameworks that support fundraising, acquisition, retention, and brand-building efforts.
- Ensure messaging consistency and strategic alignment across all channels and campaigns.
Creative Performance & Optimization
- Partner with Analysts and review KPI dashboards to interpret campaign performance and uncover actionable creative insights.
- Analyze campaign results to identify what creative approaches are driving success and where opportunities for improvement exist.
- Develop testing recommendations, optimization strategies, and creative learning agendas.
Creative Leadership & Quality Assurance
- Provide strategic creative direction to designers, copywriters, production artists, and other creative partners.
- Own creative quality assurance and review of all assigned creative deliverables, ensuring strategic alignment and adherence to brand standards.
- Lead creative reviews and provide feedback that elevates the quality, effectiveness, and consistency of creative work.
- Support creative workshops, brainstorming sessions, and strategic planning initiatives.
Client Leadership & Collaboration
- Serve as the creative and brand strategy leader within assigned client pods.
- Participate in weekly client meetings, campaign kickoffs, strategic planning sessions, quarterly results reviews, annual planning meetings, and other key client engagements.
- Collaborate with Account Strategists and Analysts to identify growth opportunities, campaign improvements, and strategic initiatives that strengthen client results.
- Support the retention and growth of client partnerships by consistently delivering strategic value, innovative thinking, and exceptional client experiences.
Knowledge, Skills & Experience:
- 5+ years of experience in fundraising, marketing, advertising, branding, creative strategy, growth marketing, or a related field; agency experience preferred.
- Experience developing integrated marketing and fundraising campaigns across multiple channels and touchpoints.
- Demonstrated ability to manage multiple priorities in a fast-paced environment, proactively drive work forward, and exercise sound judgment in situations with limited direction or evolving requirements.
- Strong understanding of donor psychology, audience behavior, creative development, performance marketing, and campaign optimization.
- Exceptional communication, presentation, and collaboration skills with experience leading strategic conversations with clients and cross-functional teams.
- Ability to travel up to 30% of time, with a heavy concentration of travel annually February through June depending on client assignments.
Salary: $80k-$100k DOEOriginally posted on Himalayas