Sales & Community Lead - DACH
我们的使命是将人们重新与自然和其自然潜力联系起来。维沃巴雷足创建了简约鞋款，以人类进化的方式来移动 - 自然，连接和自由，同时挑战传统鞋业通过可持续性，再生和透明度。我们相信人们越接近地面，他们就更紧密地与自己和地球相连。作为 DACH 的销售和社区领导者，你负责在德国，奥地利和瑞士各地增长 Vivovarfoot 的商业存在和社区生态系统。这个角色融合批发销售，合作伙伴领导和社区发展。你将管理关键零售账户，扩大我们的 Vivo Pro / 附属网络，开发其他离线销售和品牌接触点如健身房，诊所，运动空间和健康中心。你既是商业主又是一个文化管家，确保与 Vivobarefoot 的目的，价值观和长期愿景保持一致的增长。关键责任销售和商业所有权 ·拥有并根据全球目标提供 DAACH 批发销售计划 ·通过关键帐户和精心选择的新合作伙伴推动可持续收入增长 ·领导季节性出售，预测和订单规划 ·支持强且健康的长期合作伙伴绩效销售 ·建立在 DACH 地区现有的关系以支持 Vivo 的入口账户和合作伙伴关系 ·与户外，赤脚专业人士，生活方式和健康专注的零售商建立深厚关系 ·作为帐户的可信赖合作伙伴，支持联合企业规划和增长 ·确保合作伙伴了解并代表 Vivobarefoot 产品理念和赤脚教育 ·开发强大的通过销售经营，使用 POS 和相关支持策略社区和生态系统领导 ·带领 Vivobarefoot ?? 的 DAACH 社区存在，密切合作与中央社区和市场团队 · 管理和发展维沃 Pro/附属项目，包括卫生专业人员，教练和运动领导者；·开发替代的离线销售和品牌体验 （健身房，诊所，工作室，活动）; ·支持当地激活，教育以及社区带领的品牌时刻；·作为 Vivobarefoot 在 DACH 地区的品牌大使；·代表品牌于贸易展览，零售活动和社区集会；·确定区域相关的增长机会和伙伴关系。
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We’re on a mission to reconnect people to nature and their natural potential. Vivobarefoot creates minimalist footwear designed the way humans evolved to move-natural, connected, and free while challenging the conventional footwear industry through sustainability, regeneration, and transparency. We believe the closer people are to the ground, the more connected they are to themselves and to the planet.
As Sales & Community Lead for DACH, you are responsible for growing Vivobarefoot’s commercial presence and community ecosystem across Germany, Austria, and Switzerland.
This role blends wholesale sales, partner leadership, and community development. You will manage key retail accounts, grow our Vivo Pro / affiliate network, and develop alternative offline sales and brand touchpoints such as gyms, clinics, movement spaces, and wellness centres.
You are both a commercial owner and a cultural steward, ensuring growth stays aligned with Vivobarefoot’s purpose, values, and long-term vision.
Key Responsibilities
Sales & Commercial Ownership
- Own and deliver the DACH wholesale sales plan in line with global objectives
- Drive sustainable revenue growth through key accounts and carefully chosen new partners
- Lead seasonal sell-in, forecasting, and order planning
- Support strong sell-through and healthy long-term partner performance
- Build on existing relationships in DACH region to support Vivo’s entry
Account & Partner Relationships
- Build deep relationships with outdoor, barefoot-specialist, lifestyle, and health-focused retailers
- Act as a trusted partner to accounts, supporting joint business planning and growth
- Ensure partners understand and represent Vivobarefoot’s product philosophy and barefoot education
- Develop a strong sell-thru business, using POS and relevant support tactics
Community & Ecosystem Leadership
- Lead Vivobarefoot’s DACH community presence, working closely with central community and marketing teams
- Manage and grow the Vivo Pro / affiliate programme across health professionals, coaches, and movement leaders
- Develop alternative offline sales and brand experiences (gyms, clinics, studios, events)
- Support local activations, education, and community-led brand moments
Market Development & Brand Representation
- Act as Vivobarefoot’s brand ambassador in the DACH region
- Represent the brand at trade shows, retail events, and community gatherings
- Identify regionally relevant growth opportunities and partnerships
- Track market trends, competitor activity, and consumer insights
Cross-Functional Collaboration
- Work with Marketing on retail activations, launches, and storytelling
- Share market insights with Product and HQ teams (assortment, sizing, consumer needs)
- Partner with Operations and Finance on forecasting and execution
- Report clearly on performance, opportunities, and risks
Success Profile
First 6 Months
- Built trust with key DACH wholesale partners and internal teams
- Clear view of which lighthouse accounts matter most for brand, credibility, and long-term growth
- Defined a focused target door list across retail, health, and movement spaces
- Vivo Pro / affiliate programme mapped and prioritised for the DACH market
- Strong understanding of market dynamics, opportunities, and friction points
First 12 Months
Secured a small number of high-quality lighthouse doors that anchor the brand in the region
- Measurable progress against a clear target-door strategy (quality over quantity)
- Sustainable wholesale growth across core DACH accounts
- Improved sell-through and deeper, more strategic partner relationships
- Active and engaged Vivo Pro / affiliate network with clear standards and impact
- First alternative offline sales partnerships live (gyms, clinics, movement spaces)
- Visible, credible Vivobarefoot presence in the DACH barefoot and natural health community
18–24 Months
DACH recognised internally and externally as a model region for integrated sales and community growth
- A stable mix of lighthouse doors, high-performing wholesale partners, and community-led revenue
- Strong advocacy for Vivobarefoot’s mission from respected retailers and movement leaders
- Clear, repeatable playbook for opening and nurturing future target doors
- Tangible contribution to Vivobarefoot’s European and global growth strategy.
Originally posted on Himalayas