出海雷达

本地数字营销人员 - 台湾

Local Digital Marketer - Taiwan

市场运营明确接受中国求职者
公司Logical Media Group
薪资未公开
工作地点中国台湾
地域资格明确接受中国求职者
时区要求日间重叠约 9 小时，基本正常作息
用工类型Contractor
发布时间14 天前
数据来源Himalayas
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明确接受中国求职者：该职位的地域要求包含中国，可正常投递。

职位简介
我们正在寻找一位注重实践且结果导向的本地数字营销人员，以支持台湾市场的数字营销活动。该职位将负责本地活动策划、执行、内容本地化与开发、付费媒体管理、获客、以及活动表现优化。该职位将与市场主管紧密合作，将区域市场策略转化为有效的本地市场执行。

职位要求
主要职责

  • 根据区域市场策略、业务目标、目标受众、预算和活动时间表执行本地数字营销活动。
  • 根据当地客户行为、市场趋势、语言、文化及渠道动态，将区域活动适配至台湾市场。
  • 将全球英文资料转化为符合当地文化的繁体中文内容，包括技术文章、白皮书、案例研究及标准相关内容。
  • 将复杂的技术概念转化为适用于台湾电子及高科技生态系统中工程师、采购人员和高管的清晰、实用内容。
  • 通过LinkedIn、Facebook及其他相关本地渠道进行推广。
  • 识别合适的台湾行业出版物、通讯、社区及数字媒体机会。
  • 支持台湾本地网站和落地页内容；协助SEO和内容优化。
  • 与内部团队、代理机构、设计师及其他外部合作伙伴协调内容和活动制作。
  • 监测活动表现并根据展示次数、点击率、每次点击费用、每线索成本、转化率、获客数量及投资回报率/广告支出回报率进行优化。
  • 对创意、信息、受众、渠道和落地页进行A/B测试。
  • 向市场主管提供本地市场洞察、竞争对手观察及建议。
  • 准备定期的活动表现报告，并提出可操作的建议。

特定市场要求

  • 精通繁体中文，专业英语能力强。
  • 具有向台湾受众营销的经验；具备强大的B2B内容撰写和本地化能力。
  • 可能位于台湾以外地区，但需精通繁体中文并具有近期丰富的台湾市场经验；若职责涉及本地媒体关系或活动支持，优先考虑台湾本地人员。
  • 优先考虑：半导体、电子、PCB/PCBA、先进封装、AI或智能制造领域经验。
查看英文原文

Job Summary
We are looking for a hands-on and results-driven Local Digital Marketer to support digital marketing activities in the Taiwan market. The role will be responsible for local campaign planning, execution, content localization and development, paid media management, lead generation, and campaign performance optimization. This role will work closely with the Marketing Lead to translate regional marketing strategies into effective local market execution.
Requirements
Key Responsibilities

  • Execute local digital marketing campaigns based on regional marketing strategy, business objectives, target audience, budget, and campaign timelines.
  • Adapt regional campaigns to the Taiwan market based on local customer behavior, market trends, language, culture, and channel dynamics.
  • Adapt global English-language materials into culturally appropriate Traditional Chinese content, including technical articles, white papers, case studies, and standards-related content.
  • Translate complex technical concepts into clear, application-oriented content for engineers, buyers, and executives in Taiwan's electronics and advanced-technology ecosystem.
  • Develop or support promotion through LinkedIn, Facebook, and other relevant local channels.
  • Identify appropriate Taiwanese industry publications, newsletters, communities, and digital-media opportunities.
  • Support localized website and landing-page content for Taiwan; support SEO and content optimization.
  • Coordinate with internal teams, agencies, designers, and other external partners for content and campaign production.
  • Monitor campaign performance and optimize based on impressions, CTR, CPC, CPL, conversion rate, lead volume, and ROI/ROAS.
  • Conduct A/B testing on creatives, messaging, audiences, channels, and landing pages.
  • Provide local market insights, competitor observations, and recommendations to the Marketing Lead.
  • Prepare regular campaign performance reports with actionable recommendations.

Market-Specific Requirements

  • Native-level Traditional Chinese and strong professional English.
  • Demonstrated experience marketing to Taiwanese audiences; strong B2B content writing and localization capability.
  • May be based outside Taiwan with native-level Traditional Chinese and recent, substantive Taiwan-market experience; Taiwan-based preferred if scope includes local media relationships or event support.
  • Preferred: semiconductors, electronics, PCB/PCBA, advanced packaging, AI, or smart manufacturing sector experience.

Originally posted on Himalayas

本页面信息整理自 Himalayas，版权归原发布方所有。职位可能随时关闭，投递请以原始页面为准。 本站只做信息聚合展示，不参与招聘流程，也不向求职者收取任何费用。

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