元媒体购买者 - SaaS
Meta Media Buyer - SaaS
关于角色：我们正在寻找一个以结果为导向的 Meta Media Buyer,以领导，管理和优化客户在 Meta 平台 (Facebook & Instagram) 上付费广告活动。在这个职位上，你将坐在媒体购买策略，竞选绩效分析和端到端创意生产的交叉点上。你将直接负责推动美国服务业务的高质量领先生成运动，系统地测试广告创意，并保持可扩展的成本-每领先目标。你将做什么：· 竞选架构和设置：在 Meta Ads Manager 中建立，管理和扩展线索挖掘广告活动，确保最佳结构，跟踪设置和目标受众。· 创意策略与内容创建：使用 Canva 和 CapCut 等设计和视频编辑工具开发竞选子，复制和视觉创造性。· 性能优化：持续监控并优化积极的广告集群，预算配置，投标战略和观众定位以实现客户 CPA 和 CPL 基准。· A/B 测试和分析：设计和执行连续的创意测试路线图 （子，格式，视觉，CTA）以防止创意疲劳和降低收购成本。· 数据监测和报告：追踪关键性能指标 (CPL, CPA, CTR, ROAS, Thumb-stop Rate) 并提供可操作的绩效更新和优化见解。我们正在寻找什么：·经验：在 Meta Ads Manager 上建立，管理和扩展广告支出的经验3至5年。·领先世代专业知识：强大的背景运行成功的领先世代运动专门针对美国市场的服务企业。·创意工具 & 生产：使用 Canva 和 CapCut 等创意工具设计和编辑广告的能力。·分析思维：能够解释竞选指标，解决低性能广告集的故障，并将数据转化为战术创意和竞选调整。欢迎你访问我们的网站了解更多关于"哨声":最初发布在喜马拉雅山
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About the Role:
We are seeking a results-driven Meta Media Buyer to lead, manage, and optimize our clients paid advertising campaigns across Meta platforms (Facebook & Instagram). In this role, you will sit at the intersection of media buying strategy, campaign performance analysis, and end-to-end creative production. You will be directly responsible for driving high-quality lead generation campaigns for US service businesses, systematically testing ad creative, and maintaining scalable cost-per-lead targets.
What You'll be Doing:
- Campaign Architecture & Setup: Build, manage, and scale lead generation ad campaigns within Meta Ads Manager, ensuring optimal structure, tracking setup, and audience targeting.
- Creative Strategy & Content Creation: Develop campaign hooks, copy, and visual creative using design and video editing tools such as Canva and CapCut.
- Performance Optimization: Continuously monitor and optimize active ad sets, budget allocation, bid strategies, and audience targeting to achieve client CPA and CPL benchmarks.
- A/B Testing & Analysis: Design and execute continuous creative testing roadmaps (hooks, formats, visuals, CTAs) to prevent creative fatigue and lower acquisition costs.
- Data Monitoring & Reporting: Track key performance indicators (CPL, CPA, CTR, ROAS, Thumb-stop Rate) and deliver actionable performance updates and optimization insights.
What We're Looking For:
- Experience: 3 to 5 years of proven hands-on experience setting up, managing, and scaling ad spend on Meta Ads Manager.
- Lead Generation Expertise: Strong background running successful lead generation campaigns specifically tailored for service-based businesses in the US market.
- Creative Tools & Production: Proficiency in designing and editing ad creative using tools like Canva and CapCut.
- Analytical Mindset: Ability to interpret campaign metrics, troubleshoot underperforming ad sets, and translate data into tactical creative and campaign adjustments.
You are welcome to have a look at our website for more information about Whistle:
Originally posted on Himalayas