需求生成经理（北美）
Demand Generation Manager (North America)
你的职责
向市场总监汇报，需求生成经理负责Nulogy的获取和需求生成项目，通过整合活动、数字渠道、网络研讨会、活动、合作伙伴计划和新兴增长机会来推动合格线索。
该职位负责规划、执行、衡量和优化在Nulogy目标市场中产生知名度、参与度和线索的项目。成功需要对买家行为、活动表现、转化优化和渠道有效性有深入理解，确保市场营销投入持续推动收入增长。
随着买家行为的不断变化，该职位将持续评估和优化获取渠道、活动策略和转化体验，以提高营销效率并加速线索生成。
该职位是市场营销组织内的战略增长伙伴，与内容、产品、业务发展、销售、客户成功和市场营销运营团队紧密合作，以推动可衡量的业务成果。
职位和职责
- 负责支持Nulogy各解决方案和目标行业中的线索创建、收入增长和市场扩展的需求生成项目。
- 在数字、网络研讨会、合作伙伴、活动和外呼辅助渠道上开发、执行和优化整合活动。
- 管理付费和数字获取项目，包括搜索、社交、再定位、AI驱动的发现渠道和新兴增长机会，持续提升表现和投资回报率。
- 负责活动表现的衡量、实验和优化，利用数据和洞察改善参与度、转化率和线索贡献。
- 与内容、产品和业务发展团队密切合作，确保活动能有效地将相关信息和优惠传达给目标受众。
- 推动落地页、转化路径和活动体验的持续改进，以提高潜在客户的参与度和转化率。
- 与市场总监合作，制定和优化支持Nulogy线索目标的获取策略、渠道投资和增长举措。
- 通过需求生成规划、推广和绩效分析，支持网络研讨会、活动和现场营销项目。
- 保持对Nulogy买家、产品和市场深入的理解。
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YOUR MISSION
Reporting to the Director of Marketing, the Demand Generation Manager owns Nulogy’s acquisition and demand generation programs, driving qualified pipeline through integrated campaigns, digital channels, webinars, events, partner initiatives, and emerging growth opportunities.
This role is responsible for planning, executing, measuring, and optimizing programs that generate awareness, engagement, and pipeline across Nulogy’s target markets. Success requires a strong understanding of buyer behavior, campaign performance, conversion optimization, and channel effectiveness, ensuring marketing investments consistently contribute to revenue growth.
As buyer behavior continues to evolve, this role will continuously evaluate and optimize acquisition channels, campaign strategies, and conversion experiences to improve marketing efficiency and accelerate pipeline generation.
This role serves as a strategic growth partner within the marketing organization and collaborates closely with content, product, business development, sales, customer success, and marketing operations to drive measurable business outcomes.
ROLE AND RESPONSIBILITIES
- Own demand generation programs that support pipeline creation, revenue growth, and market expansion across Nulogy’s solutions and target industries.
- Develop, execute, and optimize integrated campaigns across digital, webinar, partner, event, and outbound-assisted channels.
- Manage paid and digital acquisition programs, including search, social, retargeting, AI-powered discovery channels, and emerging growth opportunities, continuously improving performance and return on investment.
- Own campaign performance measurement, experimentation, and optimization, using data and insights to improve engagement, conversion, and pipeline contribution.
- Partner closely with content, product, and business development teams to ensure campaigns effectively reach target audiences with relevant messaging and offers.
- Drive continuous improvement of landing pages, conversion paths, and campaign experiences to increase prospect engagement and conversion rates.
- Partner with the Director of Marketing to develop and optimize acquisition strategies, channel investments, and growth initiatives that support Nulogy’s pipeline objectives.
- Support webinar, event, and field marketing initiatives through demand generation planning, promotion, and performance analysis.
- Maintain a strong understanding of Nulogy’s buyers, products, markets, and competitive landscape to improve targeting, campaign effectiveness, and market relevance.
EXPERIENCE AND SKILL REQUIREMENTS
- 5-8+ years of experience in demand generation, growth marketing, digital marketing, performance marketing, or related disciplines
- Demonstrated success managing demand generation programs and contributing to pipeline growth in a B2B environment
- Experience managing paid acquisition channels, including search, social, retargeting, and campaign optimization
- Strong understanding of conversion optimization, campaign measurement, attribution, and marketing performance analysis
- Experience developing and executing integrated marketing campaigns across multiple channels
- Strong analytical mindset with the ability to translate performance data into actionable recommendations
- Experience working cross-functionally with content, product, sales, business development, and marketing operations teams
- Strong project management, communication, and organizational skills
COMPANY OVERVIEW
Nulogy is a manufacturing technology company driven by a vision to make life better for the people who plan, produce, and deliver the products we use every day.
Nulogy’s Manufacturing Operating System helps manufacturers and packagers automate every stage of the production process—from inventory to quality—which reduces operating costs, increases efficiency, and boosts customer satisfaction. Hundreds of manufacturing sites around the world are powered by Nulogy, and our software also runs in the networks of world-leading brands such as Colgate-Palmolive, L’Oréal, and Procter & Gamble.
Nulogy has grown rapidly over the last decade, and we are proud to be recognized with a number of awards including: Canada’s Top Small & Medium Employers, Food Logistics Top 100 Software Provider, and Canada's Most Admired Corporate Culture. Nulogy has also received multiple awards for company culture, the most recent being one of Canada’s Top Small & Medium Employers for 2024, Great Place to Work 2025 & Greater Toronto’s Top Employers for 2025.
By joining Nulogy, you’ll become part of a fantastic culture of capable and motivated individuals. You’ll also join a team that is solving challenging problems every day with the potential to make a global impact.
OUR VALUES
1. We put people first
We lead with genuine care, build strong relationships, and create space for people to grow.
2. We rewrite the playbook
We don’t wait for perfect conditions. We move, deliver, and refine, solving problems creatively as we go.
3. We learn up
We stay curious, learn from the people and experiences around us, and keep looking ahead.
4. We take the hot potato!
When something goes wrong, we don’t pass the problem along. We take ownership and work together to solve it.
5. We ring the bell together
We celebrate success as a team and recognize the people who helped make it happen.
WHY NULOGY
We’re solving problems that no one has been able to solve before. This is an opportunity to join a team that is transforming the way that supply chains are structured.
Competitive benefits package: Group benefit plans including health, dental, and vision that start on day one—benefit premiums are fully paid by the employer; Parental leave: 100% top-up for 15 weeks for any parent of biological or adopted children; Flexible paid vacation policy; RRSP Matching Program, 401K program.
FULLY REMOTE
Everyone is set up with the tools and resources required to stay connected and help employees do their best work.
Nulogy embraces diversity, and we recognize the need for teams that represent a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. We encourage everyone to apply.