出海雷达

高级产品市场营销经理

Senior Product Marketing Manager

市场运营限定地区(需当地身份)
公司Datavant
薪资$128,000 - $160,000/年
工作地点United States
地域资格限定地区(需当地身份)
时区要求日间重叠约 9 小时,基本正常作息
用工类型Full Time
发布时间13 天前
数据来源Himalayas
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注意地域限制:该职位明确限定在 United States 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

Datavant 是一家数据平台公司,是全球医疗数据交换领域的领导者。我们的愿景是让每一次医疗决策都能在正确的时间、以正确的形式获得正确的数据。

我们的平台依托美国最大、最多样化的医疗数据网络,使数据安全、可访问且可用,从而帮助做出更好的医疗决策。Datavant 被全球领先的生命科学公司、政府机构以及提供和支付护理服务的组织所信赖。

加入 Datavant,你将加入一个高绩效、价值观驱动的团队。我们共同致力于用技术驱动的解决方案解决医疗领域最复杂的问题。Datavant 的成员带来了多样化的专业、教育和生活经验,以实现我们对医疗健康的远大愿景。

职位简介
高级产品市场营销经理负责定义我们产品的核心故事。包括我们构建什么、为什么重要,以及它如何为我们的客户带来影响。该职位将把产品战略转化为引人入胜的叙述,赋能我们的商业团队,并与增长和需求生成团队合作,推动能够促进采用率和销售线索的活动。

主要职责

  • 定位与信息传递:为核心产品和解决方案打造差异化的信息和定位;负责“核心故事”,确保各渠道的一致性。
  • GTM 与发布策略:主导产品发布和上市计划;与产品、销售和营销跨职能协作。
  • 销售赋能:开发作战卡、对话路线、竞争简报和入职材料,为销售和客户团队提供清晰、自信的信息。
  • 内容管理:负责高影响力内容,包括白皮书、案例研究、解决方案概述和思想领导力文章。
  • 活动合作:与增长和需求生成团队共同开发活动信息和内容,确保产品战略与执行一致。
  • 市场与竞争情报:持续关注市场趋势、客户需求和竞争对手定位,以支持策略制定。
  • 客户咨询委员会(CAB)内容:与客户体验团队合作,进行客户故事讲述、叙事开发和活动信息传递。

你具备的条件

  • 在 B2B SaaS、医疗科技或数据驱动行业,有 6-8 年的产品或解决方案市场营销经验。
  • 具备打造引人入胜、差异化信息的能力,并能将技术转化为可理解的内容。
查看英文原文

Datavant is a data platform company and the world’s leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format.

Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world’s leading life sciences companies, government agencies, and those who deliver and pay for care.

By joining Datavant today, you’re stepping onto a high-performing, values-driven team. Together, we’re rising to the challenge of tackling some of healthcare’s most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare.

About the Role
The Senior Product Marketing Manager is responsible for defining the story of our products. What we build, why it matters, and how it drives impact for our customers. This person will translate product strategy into compelling narratives, enable our commercial teams, and partner with Growth and Demand Gen to activate campaigns that drive adoption and pipeline.
Key Responsibilities

  • Positioning & Messaging: Craft differentiated messaging and positioning for core products and solutions; own the “master story” and ensure consistency across channels.
  • GTM & Launch Strategy: Lead product launches and go-to-market planning; align cross-functionally with Product, Sales, and Marketing.
  • Sales Enablement: Develop battlecards, talk tracks, competitive briefs, and onboarding materials to arm Sales and Customer teams with clear, confident messaging.
  • Content Ownership: Oversee high-impact content, including white papers, case studies, solution overviews, and thought leadership pieces.
  • Campaign Partnership: Co-develop campaign messaging and content with Growth & Demand Gen, ensuring alignment between product strategy and execution.
  • Market & Competitive Intelligence: Maintain ongoing insight into market trends, customer needs, and competitor positioning to inform strategy.
  • Customer Advisory Board (CAB) Content: Partner with the CX team on customer storytelling, narrative development, and event messaging.

What You Bring

  • 6–8 years of product or solutions marketing experience in B2B SaaS, health tech, or data-driven industries.
  • Demonstrated ability to craft compelling, differentiated messaging and translate technical concepts into business value.
  • Strong collaboration skills; proven track record of partnering with Product, Sales, and Demand Gen teams.
  • Excellent storytelling and writing abilities; comfortable developing and presenting content to executive audiences.
  • Strategic thinker who is also hands-on; able to own both planning and execution.

We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services.

The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job.

The estimated total cash compensation range for this role is:

$128,000$160,000 USD

To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion.

This job is not eligible for employment sponsorship.

Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here. Know Your Rights, explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay.

At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your answers will be anonymous and will help us identify areas for improvement in our recruitment process. (We can only see aggregate responses, not individual ones. In fact, we aren’t even able to see whether you’ve responded.) Responding is entirely optional and will not affect your application or hiring process in any way.

Datavant is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need an accommodation while seeking employment, please request it here, by selecting the ‘Interview Accommodation Request’ category. You will need your requisition ID when submitting your request, you can find instructions for locating it here. Requests for reasonable accommodations will be reviewed on a case-by-case basis.

For more information about how we collect and use your data, please review our Privacy Policy.

Originally posted on Himalayas

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