体验营销专员
Experiential Marketing Associate
准备开展职业生涯中最有影响力的工作吗？在Coinbase，我们对实现经济自由的使命毫不妥协。标准很高，环境紧张，我们喜欢这样。这里不是安于现状的地方，而是让你突破自我认知极限的地方。如果你准备好与那些不愿满足于“足够好”的人一起打造金融的未来，你就在正确的地方。Coinbase是一家以远程办公为先的公司，但并非完全远程。你将每季度参加一次高强度的线下工作会，称为“冲刺”（surges）。了解更多关于在Coinbase工作的信息。
我们正在招聘一名体验式营销专员加入营销团队，通过高影响力的活动和体验让Coinbase栩栩如生。该团队策划并执行推动品牌知名度、加深客户关系，并支持面向消费者和机构客户的业务目标的活动。你将负责活动执行的全流程，从概念到事后报告，并协调内部团队和外部供应商，交付精心打造、符合品牌形象的体验，使Coinbase与客户、合作伙伴及更广泛的加密货币社区建立联系。
你将负责：
- 负责Coinbase体验式营销日历中的端到端活动执行，管理包括场地选择、供应商协调、合同谈判、预算和参会者管理在内的物流工作。
- 与市场营销、销售、产品和公关部门的内部利益相关者协调，确保活动内容与业务重点一致，并保证顺利执行。
- 制定并维护活动项目计划、时间表和流程文档，跟踪从活动前规划到活动后总结的所有里程碑。
- 支持活动体验的创意开发，与设计和品牌团队合作，制作邀请函、标识、品牌物料和现场活动。
- 跟踪活动预算，管理供应商发票，并核对费用，确保项目在批准的支出范围内完成。
- 通过整理活动后报告来衡量活动表现，包括参与数据、互动指标以及对销售线索或收入目标的贡献。
所需技能和经验：
- 2年以上活动管理或体验式营销经验，有端到端活动物流和执行的实操经验。
- 具备同时管理多个活动的能力，在重叠的时间安排中保持质量并按时完成任务。
查看英文原文
Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.
We're hiring an Experiential Marketing Associate to join the Marketing team and help bring Coinbase to life through high-impact events and experiences. This team plans and executes events that drive brand awareness, deepen customer relationships, and support business goals across Consumer and Institutional audiences. You'll own the full lifecycle of event execution, from concept through post-event reporting, and coordinate across internal teams and external vendors to deliver polished, on-brand experiences that connect Coinbase with customers, partners, and the broader crypto community.
What you'll do:
- Own end-to-end event execution across Coinbase's experiential marketing calendar, managing logistics including venue sourcing, vendor coordination, contract negotiation, budgets, and attendee management.
- Coordinate with internal stakeholders across Marketing, Sales, Product, and Communications to align event programming with business priorities and ensure seamless delivery.
- Build and maintain event project plans, timelines, and run-of-show documents, tracking all milestones from pre-event planning through post-event wrap-up.
- Support creative development for event experiences, collaborating with design and brand teams on invitations, signage, branded materials, and on-site activations.
- Track event budgets, manage vendor invoices, and reconcile expenses to ensure programs are delivered within approved spend.
- Measure event performance by compiling post-event reports with attendance data, engagement metrics, and attribution to pipeline or revenue goals.
Required Skills and Experience:
- 2+ years of experience in event management or experiential marketing, with demonstrated ownership of end-to-end event logistics and execution.
- Proven ability to manage multiple events simultaneously, maintaining quality and meeting deadlines across overlapping timelines.
- Hands-on experience with vendor and venue management, including contract negotiation and budget tracking.
- Proficiency with event management platforms (e.g., Splash, Eventbrite, Cvent) and project management tools (e.g., Asana, Monday.com).
- Track record of compiling post-event reporting with measurable outcomes such as attendance targets, engagement rates, or attribution to leads and revenue.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
Annual base salary range (excluding equity and bonus):
$100,725—$118,500 USD
- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
- Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.